Purple Innovation, Inc. insider transactions

What is a Form 4?

Animation: what a Form 4 is, shown with one real example. Sonic Automotive (SAH) reporting owner Paul P. Rusnak bought 13,701 shares at $59.78 on Wednesday, October 7, 2026, transaction code P, an open-market purchase (S is a sale and A is an award from the company). A timeline marks the SEC's two-business-day filing deadline, which ends Friday, October 9. The SEC accepted the Form 4 at 4:33:21 PM ET on October 9, and NexusTrade treats it as public one minute later, at 4:34:21 PM ET. A lamp for NexusTrade's InsiderTrades indicator stays off from the trade date until that moment, then counts one purchase worth 13,701 × $59.78 = $819,045.78. — In this example the shares were bought on Oct 7, 2026, and NexusTrade's InsiderTrades indicator can count the purchase starting at 4:34:21 PM ET on Oct 9, one minute after the SEC accepted the Form 4.

A Form 4 is the SEC filing a company insider, such as an officer, director or 10% owner, uses to report a trade in the company's stock, generally within two business days. The animation follows one real filing as an example: Paul P. Rusnak's purchase of Sonic Automotive (SAH) shares on October 7, 2026.

The same reading applies to every row on this page. The trade date is when the shares changed hands. The available date is when NexusTrade treats the filing as public, and a NexusTrade InsiderTrades indicator counts a purchase (code P) or sale (code S) only from that moment. Code A awards are not counted as purchases.

Recent insider disclosures

This table includes purchases, sales and awards in the public filing record. Awards and open-market purchases are distinct transaction codes. For historical research, use the public availability date to determine when the transaction was knowable.

Read code P as a purchase, S as a sale and A as an award. An award is an acquisition, but it is not an open-market purchase. Open the filing receipt to check the transaction details.

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Most recent 90-day source activity, up to 50 rows. No rows means no matching recent records, not no historical activity.

Officers and directors in the directory

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Pate R Carter	0001641406	17
Anthos Pano	0001649230	8
Coliseum Capital Co-Invest III, L.P.	0001807345	68
KERBY JEFFERY SCOTT	0001962555	2
ZEPF PAUL J	0001098819	11
Legg John A.	0001529244	4
McGarvey Casey Kale	0001731810	6
HAYNOR ERIC SCOTT	0001933097	1
DARLING SETH LANE	0001976405	1
DICAMILLO GARY T	0001184987	12
DeMartini Robert	0001900302	4
Kiedaisch Gary Alan	0001731425	4
Coliseum Capital Management, LLC	0001409751	627
COLISEUM CAPITAL PARTNERS, L.P.	0001356974	436
Coliseum Capital, LLC	0001409585	436
Coliseum Co-Invest Debt Fund, L.P.	0001670736	11
Gray Adam	0001454123	453
Lucian Robert Gerard	0001860115	1
Megibow Joseph B	0001703013	7
Pearce Terry Vernon	0001731237	7
Pearce Tony Marion	0001731174	7
Phillips Craig Lee	0001771311	4
Roddy Jack	0001677779	5
Shackelton Christopher S	0001430708	455
Ulrich George Turner	0001881153	1
White Verdi Ray III	0001772838	2
ZIER DAWN M.	0001562083	43

Which transactions qualify for the company tracker

The company strategy uses verified officers and directors with qualifying acquisitions at this issuer. Other reporting owners may appear in source records without becoming strategy signals.

Strategy eligibility is held while filing coverage is unresolved.

Historical follower simulations are separate from these source transactions. They do not establish live trading results.