Tone mix
Week by week 52 weeks
Share of Yum! Brands, Inc.'s 478 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone +100Yum! Brands, Inc. (NYSE:YUM) Receives Consensus Recommendation of "Moderate Buy" from Analysts+91
- Week of Mar 23, 2026 · tone +99Yum! Brands, Inc. (NYSE:YUM) Receives $174.50 Consensus Price Target from Analysts+81
- Week of May 25, 2026 · tone -60Brian Niccol's AI Bet at Starbucks Just Failed. Is the Turnaround Still on Track?-76
- Week of Mar 30, 2026 · tone +81Here's Why TD Cowen Reiterated Its Buy Rating on Yum Brands (YUM) Stock+68
- Week of Jan 5, 2026 · tone +66Cautiously Optimistic Analyst Sentiment on Yum! Brands (YUM) Amid Leadership Changes+51
- Week of Feb 16, 2026 · tone -30JPMorgan Chase & Co. Trims Stake in Yum! Brands, Inc. $YUM-50
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Yum! Brands, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | +34 |
| Last 30 sessions | 25 | +11 |
| Last 90 sessions | 137 | -8 |
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Every headline in the period counts equally.
Headlines on Tuesday, October 27, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- econotimes.com · 1 outletAmgen Adds Former Yum! Brands CEO David Gibbs to Its BoardNeutral
- www.prnewswire.com · 1 outletAMGEN APPOINTS DAVID W. GIBBS TO BOARD OF DIRECTORSNeutral
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| Amgen Adds Former Yum! Brands CEO David Gibbs to Its Board | econotimes.com | 1 | Neutral |
| AMGEN APPOINTS DAVID W. GIBBS TO BOARD OF DIRECTORS | www.prnewswire.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
3 headlines, average tone +62: 2 positive, 1 neutral and 0 negative. Showing all 3.
- www.3blmedia.com · 1 outletKFC, Taco Bell, Habit Burger & Grill and Yum! Brands AwardPositive
- seekingalpha.com · 1 outletPepsiCo extends its beverage deal with Taco Bell for another 11 years (YUM:NYSE)Positive
- csrwire.com · 1 outletKFC, Taco Bell, Habit Burger & Grill and Yum! Brands Award $20 Million in Educational ScholarshipsNeutral
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| KFC, Taco Bell, Habit Burger & Grill and Yum! Brands Award | www.3blmedia.com | 1 | Positive |
| PepsiCo extends its beverage deal with Taco Bell for another 11 years (YUM:NYSE) | seekingalpha.com | 1 | Positive |
| KFC, Taco Bell, Habit Burger & Grill and Yum! Brands Award $20 Million in Educational Scholarships | csrwire.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
2 headlines, average tone +44: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.aol.com · 2 outletsMcDonald's vs. Yum! Brands: Which Fast Food Dividend Has More Room to Grow?Neutral
- www.finanznachrichten.de · 1 outletYum! Brands: Taco Bell Foundation Gives a Record $32 Million To Help 700 Nonprofits Power Possibility for YouthPositive
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| McDonald's vs. Yum! Brands: Which Fast Food Dividend Has More Room to Grow? | www.aol.com | 2 | Neutral |
| Yum! Brands: Taco Bell Foundation Gives a Record $32 Million To Help 700 Nonprofits Power Possibility for Youth | www.finanznachrichten.de | 1 | Positive |
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Headlines on Wednesday, October 21, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.finanznachrichten.de · 1 outletYum! Brands: Jon Hixson: Why Sustainable Palm Oil Starts With PeopleNeutral
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| Yum! Brands: Jon Hixson: Why Sustainable Palm Oil Starts With People | www.finanznachrichten.de | 1 | Neutral |
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Headlines on Friday, October 16, 2026
1 headline, average tone +95: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.rttnews.com · 1 outletYum! Brands' KFC U.S. Signs Deal With Coca-Cola As Beverage Partner, Replacing PepsiCoPositive
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| Yum! Brands' KFC U.S. Signs Deal With Coca-Cola As Beverage Partner, Replacing PepsiCo | www.rttnews.com | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Yum! Brands, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.