Tone mix
Week by week 52 weeks
Share of Williams-Sonoma, Inc.'s 321 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 6, 2026 · tone -33Zacks Research Predicts Lower Earnings for Williams-Sonoma-58
- Week of Mar 9, 2026 · tone +79Williams-Sonoma portfolio brand GreenRow unveils first retail store+57
- Week of Aug 17, 2026 · tone +66Williams-Sonoma, Inc. (NYSE:WSM) Given Average Recommendation of "Moderate Buy" by Analysts+55
- Week of Dec 1, 2025 · tone -50Tariff Pressures Prompt RBC to Cut Williams-Sonoma, Inc. (WSM) Price Target-54
- Week of Sep 28, 2026 · tone +86Williams Sonoma, West Elm and Pottery Barn to fill part of former Nordstrom store+46
- Week of Jul 13, 2026 · tone -22Williams-Sonoma vs. RH: Which Retail Stock Is the Better Buy Right Now?-44
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Williams-Sonoma, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 4 | +24 |
| Last 30 sessions | 16 | +29 |
| Last 90 sessions | 72 | +29 |
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Every headline in the period counts equally.
Headlines on Tuesday, October 27, 2026
1 headline, average tone +96: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.investors.com · 1 outletWilliams-Sonoma Finds Reasons To Celebrate In Rattled MarketPositive
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| Williams-Sonoma Finds Reasons To Celebrate In Rattled Market | www.investors.com | 1 | Positive |
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Headlines on Thursday, October 22, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- www.dailypolitical.com · 1 outletWilliams-Sonoma, Inc. $WSM Shares Sold by Vest Financial LLCNeutral
- www.tickerreport.com · 1 outletWilliams-Sonoma, Inc. $WSM Stock Acquired by Robeco Institutional Asset Management B.V.Neutral
- www.businessinsider.com · 1 outletWilliams Sonoma Fall Cookware Event: up to 45% Off Le Creuset, All-Clad, StaubNeutral
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| Williams-Sonoma, Inc. $WSM Shares Sold by Vest Financial LLC | www.dailypolitical.com | 1 | Neutral |
| Williams-Sonoma, Inc. $WSM Stock Acquired by Robeco Institutional Asset Management B.V. | www.tickerreport.com | 1 | Neutral |
| Williams Sonoma Fall Cookware Event: up to 45% Off Le Creuset, All-Clad, Staub | www.businessinsider.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletInsider Selling: Williams-Sonoma (NYSE:WSM) Director Sells $200,199.16 in StockNeutral
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| Insider Selling: Williams-Sonoma (NYSE:WSM) Director Sells $200,199.16 in Stock | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Thursday, October 15, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletWilliams-Sonoma (NYSE:WSM) Stock: Insider Karalyn Yearout Sells 522 SharesNeutral
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| Williams-Sonoma (NYSE:WSM) Stock: Insider Karalyn Yearout Sells 522 Shares | www.tickerreport.com | 1 | Neutral |
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Headlines on Wednesday, October 14, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.themarketsdaily.com · 1 outletWilliams-Sonoma, Inc. (WSM) To Go Ex-Dividend on October 16thNeutral
- www.themarketsdaily.com · 1 outletWilliams-Sonoma (NYSE:WSM) Stock: Insider Karalyn Yearout Sells 522 SharesNeutral
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| Williams-Sonoma, Inc. (WSM) To Go Ex-Dividend on October 16th | www.themarketsdaily.com | 1 | Neutral |
| Williams-Sonoma (NYSE:WSM) Stock: Insider Karalyn Yearout Sells 522 Shares | www.themarketsdaily.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Williams-Sonoma, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.