Tone mix
Week by week 52 weeks
Share of WPP PLC's 1,266 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Aug 31, 2026 · tone -55WPP to cut up to 1,000 more jobs by year-end, FT reports-58
- Week of Jul 13, 2026 · tone -22WPP expected to cut hundreds of jobs this year-55
- Week of Mar 30, 2026 · tone +62WPP Media wins Ikea Malaysia integrated media business+54
- Week of Aug 17, 2026 · tone -36Ex-WPP executive claims Sony probe found $350 million in client rebates retained-53
- Week of Dec 22, 2025 · tone +51WPP and Publicis Win Big In Kenvue Global Review+48
- Week of May 18, 2026 · tone +45EssenceMediacom & WPP Media Come Out On Top at ABBY 2026+36
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about WPP PLC in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 24 | +49 |
| Last 30 sessions | 98 | +29 |
| Last 90 sessions | 298 | +16 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
10 headlines, average tone +45: 6 positive, 3 neutral and 1 negative. The 8 most widely carried stories are listed; the table holds all 10.
- www.aol.co.uk · 1 outletWPP revenue returns to growth as Cindy Rose's Elevate28 turnaround strategy shows progressPositive
- www.cityam.com · 1 outletWPP sales return to growth as Cindy Rose's turnaround gathers pacePositive
- www.campaignindia.in · 1 outletWPP Media returns to growth in Q3 as holdco records 2.1% revenue dropNegative
- www.933thedrive.com · 1 outletWPP says turnaround on track as third-quarter revenue decline narrowsPositive
- www.afaqs.com · 1 outletWPP reports 0.5% revenue growth in Q3, India returns to growthPositive
- www.bandt.com.au · 1 outletWPP Media Makes Two Key Brisbane Hires Amid 'Tremendous Momentum'Positive
- www.adweek.com · 1 outletWPP Shows Signs of Stabilization as Q3 Revenue Decline EasesPositive
- campaignbrief.com · 1 outletWPP Media appoints Ex-Accenture Song exec Aishwarya Rao to lead expanded consulting armNeutral
Show the table · 10 rows, 4 columns
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| WPP revenue returns to growth as Cindy Rose's Elevate28 turnaround strategy shows progress | www.aol.co.uk | 1 | Positive |
| WPP sales return to growth as Cindy Rose's turnaround gathers pace | www.cityam.com | 1 | Positive |
| WPP Media returns to growth in Q3 as holdco records 2.1% revenue drop | www.campaignindia.in | 1 | Negative |
| WPP says turnaround on track as third-quarter revenue decline narrows | www.933thedrive.com | 1 | Positive |
| WPP reports 0.5% revenue growth in Q3, India returns to growth | www.afaqs.com | 1 | Positive |
| WPP Media Makes Two Key Brisbane Hires Amid 'Tremendous Momentum' | www.bandt.com.au | 1 | Positive |
| WPP Shows Signs of Stabilization as Q3 Revenue Decline Eases | www.adweek.com | 1 | Positive |
| WPP Media appoints Ex-Accenture Song exec Aishwarya Rao to lead expanded consulting arm | campaignbrief.com | 1 | Neutral |
| WPP's Q3 results: Disciplined execution to return to growth in 2027 | www.bizcommunity.com | 1 | Neutral |
| WPP Media Taps Accenture Song's Aishwarya Rao To Lead Expanded Consulting Practice | www.bandt.com.au | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
2 headlines, average tone +93: 2 positive, 0 neutral and 0 negative. Showing all 2.
- www.afaqs.com · 1 outletRural Gen Z leads online shopping and AI adoption: WPP Media-Kantar reportPositive
- campaignbrief.com · 1 outletWPP Media bolsters Brisbane with Danica Luhrs promotion and Gemma Boucher hirePositive
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| Rural Gen Z leads online shopping and AI adoption: WPP Media-Kantar report | www.afaqs.com | 1 | Positive |
| WPP Media bolsters Brisbane with Danica Luhrs promotion and Gemma Boucher hire | campaignbrief.com | 1 | Positive |
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Headlines on Tuesday, October 27, 2026
4 headlines, average tone +25: 1 positive, 3 neutral and 0 negative. Showing all 4.
- www.webwire.com · 1 outletWPP Enterprise Solutions Recognised as a Leader in Idc Marketscape for Ai-Enabled Adobe Professional ServicesPositive
- www.adgully.com · 1 outletWPP Media appoints Madhavi Mishra as VP of Client Investments, Marketplace and Partnerships in IndiaNeutral
- www.bandt.com.au · 1 outletWPP Hires Thinkerbell's Felix Ettelson To Lead Creative Craft In AustraliaNeutral
- www.propertyweek.com · 1 outletLPPI snaps up WPP's Manchester HQ from AvivaNeutral
Show the table · 4 rows, 4 columns
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| WPP Enterprise Solutions Recognised as a Leader in Idc Marketscape for Ai-Enabled Adobe Professional Services | www.webwire.com | 1 | Positive |
| WPP Media appoints Madhavi Mishra as VP of Client Investments, Marketplace and Partnerships in India | www.adgully.com | 1 | Neutral |
| WPP Hires Thinkerbell's Felix Ettelson To Lead Creative Craft In Australia | www.bandt.com.au | 1 | Neutral |
| LPPI snaps up WPP's Manchester HQ from Aviva | www.propertyweek.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.adgully.com · 1 outletHUL, Mindshare & WPP Media bag top honours at EMVIES 2026Positive
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| HUL, Mindshare & WPP Media bag top honours at EMVIES 2026 | www.adgully.com | 1 | Positive |
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Headlines on Friday, October 23, 2026
7 headlines, average tone +50: 4 positive, 3 neutral and 0 negative. Showing all 7.
- www.marketing-interactive.com · 1 outletCoca-Cola's global media shake-up leaves WPP holding the lion's sharePositive
- www.moreaboutadvertising.com · 1 outletPublicis Pepsico deal opens Coke for Omnicom and WPP - More About AdvertisingPositive
- www.adweek.com · 1 outletOmnicom Nabs Coca-Cola's North America Media Account While WPP Retains GloballyPositive
- www.adgully.com · 1 outletCoca-Cola retains WPP Globally, shifts North American media to OmnicomPositive
- www.bandt.com.au · 1 outletWPP Media Australia & NZ Retains Coca-Cola Amid Global ReshuffleNeutral
- campaignbrief.com · 1 outletWPP Media retains Coca-Cola media in Australia and New Zealand following global reviewNeutral
- www.adgully.com · 1 outletRanjana Singh announces retirement from WPP at the end of 2026Neutral
Show the table · 7 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Coca-Cola's global media shake-up leaves WPP holding the lion's share | www.marketing-interactive.com | 1 | Positive |
| Publicis Pepsico deal opens Coke for Omnicom and WPP - More About Advertising | www.moreaboutadvertising.com | 1 | Positive |
| Omnicom Nabs Coca-Cola's North America Media Account While WPP Retains Globally | www.adweek.com | 1 | Positive |
| Coca-Cola retains WPP Globally, shifts North American media to Omnicom | www.adgully.com | 1 | Positive |
| WPP Media Australia & NZ Retains Coca-Cola Amid Global Reshuffle | www.bandt.com.au | 1 | Neutral |
| WPP Media retains Coca-Cola media in Australia and New Zealand following global review | campaignbrief.com | 1 | Neutral |
| Ranjana Singh announces retirement from WPP at the end of 2026 | www.adgully.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about WPP PLC, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.