Tone mix
Week by week 52 weeks
Share of Wayfair Inc.'s 686 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 1, 2026 · tone -66Wayfair faces tougher second-half setup despite improving web traffics, says Jefferies-78
- Week of Aug 31, 2026 · tone -25Wayfair Removes Ganesh Doormat After Hindu Community Protest-68
- Week of Jan 5, 2026 · tone +64Barclays upgrades Wayfair on expected market share gains in 2026+55
- Week of Sep 28, 2026 · tone -25Thousands of dressers sold on Amazon, Wayfair, Temu, and Walmart recalled over tip-over hazard-41
- Week of Apr 6, 2026 · tone +57Wayfair sets 1st Florida store for Fort Lauderdale, opening in 2027+40
- Week of Aug 3, 2026 · tone +85Wayfair (W) Rallies 30% as Sales Growth Hits Post-Pandemic High+40
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Wayfair Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 16 | +18 |
| Last 30 sessions | 41 | +7 |
| Last 90 sessions | 145 | +29 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- smartcanucks.ca · 1 outletWayfair Canada: Fall Clearance up to 60% off + Christmas Tree Market + MoreNeutral
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| Wayfair Canada: Fall Clearance up to 60% off + Christmas Tree Market + More | smartcanucks.ca | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
2 headlines, average tone +97: 2 positive, 0 neutral and 0 negative. Showing all 2.
- mainebiz.biz · 1 outletBangor delivery service expands its Wayfair contract to NHPositive
- www.themarketsdaily.com · 1 outletWayfair Inc. (NYSE:W) Stock Has Average Target Price of $121.14Positive
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| Bangor delivery service expands its Wayfair contract to NH | mainebiz.biz | 1 | Positive |
| Wayfair Inc. (NYSE:W) Stock Has Average Target Price of $121.14 | www.themarketsdaily.com | 1 | Positive |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.wapt.com · 6 outlets20 Best Way Day Deals to Snag at WayfairNeutral
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| 20 Best Way Day Deals to Snag at Wayfair | www.wapt.com | 6 | Neutral |
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Headlines on Monday, October 26, 2026
6 headlines, average tone 0: 0 positive, 6 neutral and 0 negative. Showing all 6.
- www.wgal.com · 2 outlets20 Best Way Day Deals to Snag at WayfairNeutral
- pagesix.com · 1 outletCloud couch lookalikes are on sale at Wayfair's Way DayNeutral
- www.businessinsider.com · 1 outletBest Wayfair Way Day Deals for Holiday Hosting, up to 80% OffNeutral
- pagesix.com · 1 outlet13 chic Wayfair furniture and decor deals our editors are eyeingNeutral
- nypost.com · 1 outletWe found 23+ underrated under-$200 Wayfair Way Day October dealsNeutral
- pagesix.com · 1 outletJoanna Gaines' Magnolia rugs are 50% off at Wayfair Way Day 2026Neutral
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| 20 Best Way Day Deals to Snag at Wayfair | www.wgal.com | 2 | Neutral |
| Cloud couch lookalikes are on sale at Wayfair's Way Day | pagesix.com | 1 | Neutral |
| Best Wayfair Way Day Deals for Holiday Hosting, up to 80% Off | www.businessinsider.com | 1 | Neutral |
| 13 chic Wayfair furniture and decor deals our editors are eyeing | pagesix.com | 1 | Neutral |
| We found 23+ underrated under-$200 Wayfair Way Day October deals | nypost.com | 1 | Neutral |
| Joanna Gaines' Magnolia rugs are 50% off at Wayfair Way Day 2026 | pagesix.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- nypost.com · 1 outletWayfair has Christmas trees starting at $67 during October Way DayNeutral
- nypost.com · 1 outlet19 chic and comfy sofas and couches at Wayfair's October Way DayNeutral
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| Wayfair has Christmas trees starting at $67 during October Way Day | nypost.com | 1 | Neutral |
| 19 chic and comfy sofas and couches at Wayfair's October Way Day | nypost.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Wayfair Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.