Tone mix
Week by week 49 weeks
Share of V.F. Corporation's 447 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of May 4, 2026 · tone -100FinancialContent - VF Corp and Kontoor Brands Stocks Trade Down, What You Need To Know-153
- Week of Feb 23, 2026 · tone -100V.F.'s (VFC) "Underweight" Rating Reiterated at JPMorgan Chase & Co.-113
- Week of Dec 1, 2025 · tone +100Why VF Corp (VFC) Stock Is Up Today | FinancialContent+109
- Week of Aug 10, 2026 · tone +99Rebuilt Leadership Teams Make VF Corp (VFC) a Quality Turnaround Story+104
- Week of Mar 30, 2026 · tone +92ThredUp, Genesco, VF Corp, Caesars Entertainment, and Sonos Shares Are Soaring, What You Need To Know+95
- Week of May 11, 2026 · tone -50FinancialContent - VF Corp and American Outdoor Brands Shares Are Falling, What You Need To Know-91
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about V.F. Corporation in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 5 | +32 |
| Last 30 sessions | 12 | +30 |
| Last 90 sessions | 39 | +1 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
4 headlines, average tone +40: 2 positive, 2 neutral and 0 negative. Showing all 4.
- wwd.com · 1 outletVF Corp VFC Q2 Earnings Beat Guidance; Vans Wholesale to Improve 2HPositive
- www.retaildive.com · 1 outletCould this running brand rescue Vans owner VF Corp?Positive
- www.durangoherald.com · 1 outletV.F.: Fiscal Q2 Earnings SnapshotNeutral
- www.fool.com · 1 outletVF (VFC) Q2 2027 Earnings Call TranscriptNeutral
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| VF Corp VFC Q2 Earnings Beat Guidance; Vans Wholesale to Improve 2H | wwd.com | 1 | Positive |
| Could this running brand rescue Vans owner VF Corp? | www.retaildive.com | 1 | Positive |
| V.F.: Fiscal Q2 Earnings Snapshot | www.durangoherald.com | 1 | Neutral |
| VF (VFC) Q2 2027 Earnings Call Transcript | www.fool.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletStrengthening Families & Communities LLC Buys 118,481 Shares of V.F. Corporation $VFCNeutral
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| Strengthening Families & Communities LLC Buys 118,481 Shares of V.F. Corporation $VFC | www.tickerreport.com | 1 | Neutral |
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Headlines on Friday, October 16, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.cnbc.com · 1 outletJim Cramer on VF Corp, Kontoor Brands apparel stocksNeutral
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| Jim Cramer on VF Corp, Kontoor Brands apparel stocks | www.cnbc.com | 1 | Neutral |
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Headlines on Wednesday, October 14, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- 247wallst.com · 1 outletVF Corp and the Piper Sandler teen survey signal Cramer is watchingNeutral
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| VF Corp and the Piper Sandler teen survey signal Cramer is watching | 247wallst.com | 1 | Neutral |
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Headlines on Tuesday, October 13, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- markets.financialcontent.com · 1 outletFinancialContent - Why VF Corp (VFC) Stock Is Trading Up TodayPositive
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| FinancialContent - Why VF Corp (VFC) Stock Is Trading Up Today | markets.financialcontent.com | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about V.F. Corporation, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.