Tone mix
Week by week 52 weeks
Share of Ulta Beauty, Inc. Common Stock's 600 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Aug 17, 2026 · tone +97PROYA Partners with Ulta Beauty: Joining The Retailer's Prestige Skincare Portfolio Later This Year+93
- Week of Dec 15, 2025 · tone -48Foursome accused of stealing $4K worth of Ulta Beauty gift boxes in Lancaster County-66
- Week of Apr 20, 2026 · tone +66FinancialContent - Why Ulta (ULTA) Stock Is Trading Up Today+62
- Week of Jan 12, 2026 · tone -33Jacksonville Beach police seek suspect in $1,271 Ulta Beauty theft-58
- Week of Feb 16, 2026 · tone -49North Olmsted police identify alleged Ulta Beauty thief with facial recognition technology-57
- Week of Feb 23, 2026 · tone +68JPMorgan Raises Ulta Beauty (ULTA) Price Target to $800 from $647+54
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Ulta Beauty, Inc. Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 4 | 0 |
| Last 30 sessions | 24 | +28 |
| Last 90 sessions | 128 | +14 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.abqjournal.com · 1 outletThree arrested in alleged $20,000 Albuquerque Ulta Beauty theft schemeNegative
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| Three arrested in alleged $20,000 Albuquerque Ulta Beauty theft scheme | www.abqjournal.com | 1 | Negative |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone +95: 1 positive, 0 neutral and 0 negative. Showing all 1.
- wwd.com · 1 outletInside Ulta Beauty's Big, Bold Year of ExpansionsPositive
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| Inside Ulta Beauty's Big, Bold Year of Expansions | wwd.com | 1 | Positive |
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Headlines on Friday, October 23, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.insidermonkey.com · 1 outletUlta Beauty, Inc. (ULTA) Gains 21% During the Third QuarterPositive
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| Ulta Beauty, Inc. (ULTA) Gains 21% During the Third Quarter | www.insidermonkey.com | 1 | Positive |
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Headlines on Thursday, October 22, 2026
1 headline, average tone -96: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.abccolumbia.com · 1 outletLexington Police searching for person accused of shoplifting at Ulta BeautyNegative
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| Lexington Police searching for person accused of shoplifting at Ulta Beauty | www.abccolumbia.com | 1 | Negative |
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Headlines on Tuesday, October 20, 2026
2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.
- thegrio.com · 1 outletWhy more Black women are turning to Ulta Beauty for hair servicesPositive
- www.kiddnation.com · 1 outletULTA Beauty GiveawayNeutral
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| Why more Black women are turning to Ulta Beauty for hair services | thegrio.com | 1 | Positive |
| ULTA Beauty Giveaway | www.kiddnation.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Ulta Beauty, Inc. Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.