Tone mix
Week by week 52 weeks
Share of TransUnion's 354 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of May 11, 2026 · tone -53TransUnion penalized for putting B.C. consumers 'at risk' with disputed credit info | Daily Hive-75
- Week of Oct 5, 2026 · tone +66Share of new-to-credit customers rises to 50% in June 2026 from 24% in June 2016: TransUnion CIBIL-FIDC report+69
- Week of Mar 30, 2026 · tone +98Mri-Simmons and Transunion Expand Relationship to Provide Premium Audience Segments in Truaudience Data Marketplace+67
- Week of Sep 14, 2026 · tone -50TransUnion (NYSE:TRU) Lowered to Hold Rating by Wall Street Zen-54
- Week of Oct 19, 2026 · tone +72Baystreet.ca - TransUnion Climbs on New Product+52
- Week of Jan 5, 2026 · tone -30TransUnion (NYSE:TRU) Shares Gap Down Following Insider Selling-50
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about TransUnion in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | +39 |
| Last 30 sessions | 33 | +28 |
| Last 90 sessions | 99 | +7 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.fool.com · 1 outletTransUnion (TRU) Q3 2026 Earnings Call TranscriptNeutral
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| TransUnion (TRU) Q3 2026 Earnings Call Transcript | www.fool.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone +16: 1 positive, 0 neutral and 1 negative. Showing all 2.
- www.manilatimes.net · 1 outletTransUnion Announces Strong Third Quarter 2026 ResultsPositive
- markets.financialcontent.com · 1 outletFinancialContent - TransUnion's (NYSE:TRU) Q3 2026 earnings results: revenue in line with expectations but quarterly revenue guidance slightly misses expectationsNegative
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| TransUnion Announces Strong Third Quarter 2026 Results | www.manilatimes.net | 1 | Positive |
| FinancialContent - TransUnion's (NYSE:TRU) Q3 2026 earnings results: revenue in line with expectations but quarterly revenue guidance slightly misses expectations | markets.financialcontent.com | 1 | Negative |
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Headlines on Friday, October 23, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- econotimes.com · 1 outletTransUnion Says 81% of Suspected Digital Fraud Involved Existing Customer InteractionsNeutral
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| TransUnion Says 81% of Suspected Digital Fraud Involved Existing Customer Interactions | econotimes.com | 1 | Neutral |
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Headlines on Wednesday, October 21, 2026
4 headlines, average tone +71: 3 positive, 1 neutral and 0 negative. Showing all 4.
- baystreet.ca · 1 outletBaystreet.ca - TransUnion Climbs on New ProductPositive
- www.manilatimes.net · 1 outletTransUnion Unveils Transaction Matching to Help Merchants Recognize More CustomersPositive
- www.biometricupdate.com · 1 outletTransUnion adds synthetic identity fraud, credit washing risk scoresPositive
- www.themarketsdaily.com · 1 outletHead-To-Head Comparison: TransUnion (NYSE:TRU) and Clarivate (NYSE:CLVT)Neutral
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| Baystreet.ca - TransUnion Climbs on New Product | baystreet.ca | 1 | Positive |
| TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers | www.manilatimes.net | 1 | Positive |
| TransUnion adds synthetic identity fraud, credit washing risk scores | www.biometricupdate.com | 1 | Positive |
| Head-To-Head Comparison: TransUnion (NYSE:TRU) and Clarivate (NYSE:CLVT) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Tuesday, October 20, 2026
1 headline, average tone +99: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.manilatimes.net · 1 outletTransUnion Launches Industry-First Adverse-Actionable Scores to Combat Synthetic Identity Fraud and Credit Washing, Now Being Integrated With OscilarPositive
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| TransUnion Launches Industry-First Adverse-Actionable Scores to Combat Synthetic Identity Fraud and Credit Washing, Now Being Integrated With Oscilar | www.manilatimes.net | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about TransUnion, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.