Tone mix
Week by week 36 weeks
Share of Tilly's Inc.'s 103 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jul 14, 2025 · tone +100Why Is Tilly's (TLYS) Stock Rocketing Higher Today+98
- Week of Dec 15, 2025 · tone -100Tilly's, Inc. (NYSE:TLYS) Given Consensus Rating of "Reduce" by Brokerages-97
- Week of Aug 17, 2026 · tone +95Apparel Retailer Q1 Earnings Roundup: Lululemon (NASDAQ: LULU) Lags While Tilly's (NYSE: TLYS) Leads The Pack+91
- Week of Sep 8, 2025 · tone -50Tilly's and Burlington Shares Are Falling, What You Need To Know-86
- Week of Oct 19, 2026 · tone -50Christoph Tilly's Thunder future now hangs in the balance after latest round of cuts-84
- Week of Jul 21, 2025 · tone +99Why Is Tilly's (TLYS) Stock Rocketing Higher Today+84
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Tilly's Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 2 | +48 |
| Last 30 sessions | 9 | +10 |
| Last 90 sessions | 30 | +30 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.daltonsbusiness.com · 1 outletTilly's of Midhurst - Asset Sale / Turnkey Cafe Opportunity - Buy or Sell a UK Business with Daltons BusinessNeutral
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| Tilly's of Midhurst - Asset Sale / Turnkey Cafe Opportunity - Buy or Sell a UK Business with Daltons Business | www.daltonsbusiness.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone +96: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.theargus.co.uk · 1 outletTilly's Bookshop to open in Worthing on October 24Positive
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| Tilly's Bookshop to open in Worthing on October 24 | www.theargus.co.uk | 1 | Positive |
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Headlines on Monday, October 19, 2026
2 headlines, average tone -50: 0 positive, 1 neutral and 1 negative. Showing all 2.
- thunderousintentions.com · 1 outletChristoph Tilly's Thunder future now hangs in the balance after latest round of cutsNegative
- www.themarketsdaily.com · 1 outletO'Reilly Automotive (NASDAQ:ORLY) & Tilly's (NYSE:TLYS) Head to Head ContrastNeutral
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| Christoph Tilly's Thunder future now hangs in the balance after latest round of cuts | thunderousintentions.com | 1 | Negative |
| O'Reilly Automotive (NASDAQ:ORLY) & Tilly's (NYSE:TLYS) Head to Head Contrast | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, October 12, 2026
2 headlines, average tone +48: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.theargus.co.uk · 1 outletTilly's Bookshop to open in Worthing on October 24Positive
- ghanaiantimes.com.gh · 1 outletTilly's Farm launches 2026 "Porktober" programmeNeutral
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| Tilly's Bookshop to open in Worthing on October 24 | www.theargus.co.uk | 1 | Positive |
| Tilly's Farm launches 2026 "Porktober" programme | ghanaiantimes.com.gh | 1 | Neutral |
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Headlines on Thursday, September 24, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletTilly's (NYSE:TLYS) and Lovesac (NASDAQ:LOVE) Critical AnalysisNeutral
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| Tilly's (NYSE:TLYS) and Lovesac (NASDAQ:LOVE) Critical Analysis | www.tickerreport.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Tilly's Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.