Tone mix
Week by week 51 weeks
Share of Smith & Wesson Brands, Inc. Common Stock's 172 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Nov 3, 2025 · tone -100Why American Outdoor Brands (AOUT) Shares Are Sliding Today-142
- Week of Dec 29, 2025 · tone -99Shareholders in Smith & Wesson Brands (NASDAQ:SWBI) are in the red if they invested five years ago-128
- Week of Sep 22, 2025 · tone +100American Outdoor Brands (AOUT) Stock Is Up, What You Need To Know+89
- Week of May 11, 2026 · tone -100FinancialContent - VF Corp and American Outdoor Brands Shares Are Falling, What You Need To Know-88
- Week of Jul 28, 2025 · tone +66American Outdoor Brands (NASDAQ:AOUT) Stock Rating Upgraded by Wall Street Zen+77
- Week of Jun 29, 2026 · tone +100Why Is American Outdoor Brands (AOUT) Stock Rocketing Higher Today+74
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Smith & Wesson Brands, Inc. Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 1 | +100 |
| Last 30 sessions | 3 | +66 |
| Last 90 sessions | 46 | +30 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletAmerican Outdoor Brands (NASDAQ:AOUT) Upgraded at Wall Street ZenPositive
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| American Outdoor Brands (NASDAQ:AOUT) Upgraded at Wall Street Zen | www.dailypolitical.com | 1 | Positive |
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Headlines on Friday, October 2, 2026
1 headline, average tone +97: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 2 outletsAmerican Outdoor Brands Board of Directors Approves $10 Million Share Repurchase ProgramPositive
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| American Outdoor Brands Board of Directors Approves $10 Million Share Repurchase Program | www.prnewswire.com | 2 | Positive |
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Headlines on Friday, September 18, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- 247wallst.com · 1 outletSmith & Wesson Brands Inc (SWBI) Stock News & ArticlesNeutral
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| Smith & Wesson Brands Inc (SWBI) Stock News & Articles | 247wallst.com | 1 | Neutral |
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Headlines on Thursday, September 10, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.fool.com · 1 outletSmith & Wesson (SWBI) Q1 2027 Earnings Call TranscriptNeutral
- www.fool.com · 1 outletAmerican Outdoor Brands (AOUT) Q1 2027 Earnings Call TranscriptNeutral
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| Smith & Wesson (SWBI) Q1 2027 Earnings Call Transcript | www.fool.com | 1 | Neutral |
| American Outdoor Brands (AOUT) Q1 2027 Earnings Call Transcript | www.fool.com | 1 | Neutral |
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Headlines on Tuesday, September 8, 2026
8 headlines, average tone +50: 4 positive, 4 neutral and 0 negative. Showing all 8.
- markets.financialcontent.com · 1 outletFinancialContent - American Outdoor Brands (AOUT) Stock Trades Up, Here Is WhyPositive
- markets.financialcontent.com · 1 outletFinancialContent - Why Is Smith & Wesson (SWBI) Stock Rocketing Higher TodayPositive
- finance.yahoo.com · 1 outletAmerican Outdoor Brands (AOUT) Stock Trades Up, Here Is WhyPositive
- finance.yahoo.com · 1 outletWhy Is Smith & Wesson (SWBI) Stock Rocketing Higher TodayPositive
- finance.yahoo.com · 1 outletSmith & Wesson Brands, Inc. Q1 2027 Earnings Call SummaryNeutral
- finance.yahoo.com · 1 outletAmerican Outdoor Brands Q1 Earnings Call HighlightsNeutral
- finance.yahoo.com · 1 outletSmith & Wesson Brands Q1 Earnings Call HighlightsNeutral
- www.dailypolitical.com · 1 outletSmith & Wesson Brands, Inc. (NASDAQ:SWBI) to Issue Quarterly Dividend of $0.13Neutral
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| FinancialContent - American Outdoor Brands (AOUT) Stock Trades Up, Here Is Why | markets.financialcontent.com | 1 | Positive |
| FinancialContent - Why Is Smith & Wesson (SWBI) Stock Rocketing Higher Today | markets.financialcontent.com | 1 | Positive |
| American Outdoor Brands (AOUT) Stock Trades Up, Here Is Why | finance.yahoo.com | 1 | Positive |
| Why Is Smith & Wesson (SWBI) Stock Rocketing Higher Today | finance.yahoo.com | 1 | Positive |
| Smith & Wesson Brands, Inc. Q1 2027 Earnings Call Summary | finance.yahoo.com | 1 | Neutral |
| American Outdoor Brands Q1 Earnings Call Highlights | finance.yahoo.com | 1 | Neutral |
| Smith & Wesson Brands Q1 Earnings Call Highlights | finance.yahoo.com | 1 | Neutral |
| Smith & Wesson Brands, Inc. (NASDAQ:SWBI) to Issue Quarterly Dividend of $0.13 | www.dailypolitical.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Smith & Wesson Brands, Inc. Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.