Tone mix
Week by week 50 weeks
Share of The Southern Company's 295 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Mar 30, 2026 · tone -33Southern Company ends in red after six-session rally-57
- Week of Jan 19, 2026 · tone +66Southern Company Ranked No. 1 in Industry on FORTUNE's+56
- Week of Dec 22, 2025 · tone -50Analysts Reduce Respective Price Targets on The Southern Company (SO)-54
- Week of May 25, 2026 · tone -25Morgan Stanley Sees Utilities Lagging as it Lowers Southern Company (SO) Target-43
- Week of Mar 2, 2026 · tone +66Southern (NYSE:SO) Raised to Outperform at Evercore+39
- Week of Oct 12, 2026 · tone +21Southern Company's experienced storm response teams, advanced storm intelligence technologies drive power restoration following Hurricane Isaias+37
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about The Southern Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 4 | +18 |
| Last 30 sessions | 25 | -13 |
| Last 90 sessions | 83 | 0 |
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Every headline in the period counts equally.
Headlines on Monday, October 26, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletNBT Bank N.A. Makes New $1.51 Million Investment in Southern Company (The) $SONeutral
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| NBT Bank N.A. Makes New $1.51 Million Investment in Southern Company (The) $SO | www.tickerreport.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outletSouthern Company's Dividend Looks Safe. Its Massive Spending Plan Is the Real TestNeutral
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| Southern Company's Dividend Looks Safe. Its Massive Spending Plan Is the Real Test | www.aol.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
1 headline, average tone +71: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outletHere Are Thursday's Top Wall Street Analyst Research Calls: Alcoa, Block, Constellation Energy, Dick's Sporting Goods, Dutch Bros, Halliburton Company, Netflix, Southern Company,Tesla, and MorePositive
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| Here Are Thursday's Top Wall Street Analyst Research Calls: Alcoa, Block, Constellation Energy, Dick's Sporting Goods, Dutch Bros, Halliburton Company, Netflix, Southern Company,Tesla, and More | www.aol.com | 1 | Positive |
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Headlines on Wednesday, October 21, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- econotimes.com · 1 outletSouthern Company Schedules Dec. 7 Payment at $0.76 Per ShareNeutral
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| Southern Company Schedules Dec. 7 Payment at $0.76 Per Share | econotimes.com | 1 | Neutral |
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Headlines on Friday, October 16, 2026
2 headlines, average tone 0: 1 positive, 0 neutral and 1 negative. Showing all 2.
- www.dailypolitical.com · 1 outletSouthern (NYSE:SO) Stock Gets Price Target Reduction from KeyCorpNegative
- www.finanznachrichten.de · 1 outletSouthern Company: U.S. Department of Energy Funding Accelerates World-First Molten Chloride Reactor ExperimentPositive
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| Southern (NYSE:SO) Stock Gets Price Target Reduction from KeyCorp | www.dailypolitical.com | 1 | Negative |
| Southern Company: U.S. Department of Energy Funding Accelerates World-First Molten Chloride Reactor Experiment | www.finanznachrichten.de | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about The Southern Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.