Tone mix
Week by week 52 weeks
Share of Shake Shack Inc.'s 648 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 22, 2026 · tone +99SHAKE SHACK CANADA TO OPEN FIRST DRIVE-THRU+106
- Week of Sep 14, 2026 · tone +39Deputies: Cleveland Shake Shack customer runs over employee's foot after ice cream dispute+73
- Week of May 11, 2026 · tone -40Shake Shack opening to the public Monday at Chinook mall in Calgary-71
- Week of May 4, 2026 · tone -26Shake Shack shares plunge on disappointing quarterly results-70
- Week of Jun 1, 2026 · tone -59Shake Shack Stock Falls 11% After Company Cuts 2026 Outlook-68
- Week of Jun 29, 2026 · tone +77Shake Shack's Black & White Shake Surprises New Yorkers+68
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Shake Shack Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 10 | +60 |
| Last 30 sessions | 34 | +22 |
| Last 90 sessions | 252 | -18 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
5 headlines, average tone +99: 5 positive, 0 neutral and 0 negative. Showing all 5.
- www.koco.com · 1 outletShake Shack opens in Norman as city sees continued growthPositive
- www.news9.com · 1 outletShake Shack opens Oklahoma's first drive-thru location in NormanPositive
- okcfox.com · 1 outletShake Shack opens second Oklahoma location in NormanPositive
- www.fastcasual.com · 1 outletHow Shake Shack is scaling hospitality through technology, AIPositive
- www.normantranscript.com · 1 outletShake Shack location opens in NormanPositive
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| Shake Shack opens in Norman as city sees continued growth | www.koco.com | 1 | Positive |
| Shake Shack opens Oklahoma's first drive-thru location in Norman | www.news9.com | 1 | Positive |
| Shake Shack opens second Oklahoma location in Norman | okcfox.com | 1 | Positive |
| How Shake Shack is scaling hospitality through technology, AI | www.fastcasual.com | 1 | Positive |
| Shake Shack location opens in Norman | www.normantranscript.com | 1 | Positive |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- hartfordbusiness.com · 1 outletShake Shack founder, Trinity College alum visits Hartford to discuss the restaurant he closed too lateNeutral
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| Shake Shack founder, Trinity College alum visits Hartford to discuss the restaurant he closed too late | hartfordbusiness.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.newsweek.com · 1 outletHalloween food deals 2026: Krispy Kreme, Shake Shack and moreNeutral
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| Halloween food deals 2026: Krispy Kreme, Shake Shack and more | www.newsweek.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.fastcasual.com · 1 outletSweetgreen names former Shake Shack culinary leader John Karangis executive chefNeutral
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| Sweetgreen names former Shake Shack culinary leader John Karangis executive chef | www.fastcasual.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.nrn.com · 1 outletFormer Shake Shack chef John Karangis joins SweetgreenNeutral
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| Former Shake Shack chef John Karangis joins Sweetgreen | www.nrn.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Shake Shack Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.