Tone mix
Week by week 52 weeks
Oct 27, 2025Oct 19, 2026
Share of Starbucks Corp's 5,678 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 29, 2026 · tone +29Starbucks just added new items to its Canadian menu for the summer+63
- Week of Jul 6, 2026 · tone +29Coffee with a view: Tourists flock to Starbucks overlooking North Korea+58
- Week of May 18, 2026 · tone -61Starbucks to lay off 300 US corporate workers, close regional offices-58
- Week of Oct 12, 2026 · tone +38Starbucks explores potential takeover of Chipotle, FT reports+52
- Week of Jun 1, 2026 · tone +34Starbucks confirms Unicorn Frappuccino return this summer+48
- Week of Jan 26, 2026 · tone +29Holidays and a viral bear cup drive strong quarterly sales at Starbucks+45
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about Starbucks Corp in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 83 | +1 |
| Last 30 sessions | 809 | -17 |
| Last 90 sessions | 1,646 | -8 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
13 headlines, average tone +58: 10 positive, 3 neutral and 0 negative. The 8 most widely carried stories are listed; the table holds all 13.
- www.westerntelegraph.co.uk · 31 outletsStarbucks brings back Red Cups and new holiday cold cupsPositive
- www.ourwindsor.ca · 5 outletsStarbucks viral Bearista cup is coming back for the holidaysNeutral
- www.fly92.com · 2 outletsStarbucks Announces 2026 Red Cup Day and Holiday MenuNeutral
- www.stokesentinel.co.uk · 1 outletStarbucks looks set to open first drive-thru in this North Staffordshire townPositive
- www.braintreeandwithamtimes.co.uk · 1 outletStarbucks brings back Red Cups and new holiday cold cups | Braintree and Witham TimesPositive
- www.clactonandfrintongazette.co.uk · 1 outletStarbucks brings back Red Cups and new holiday cold cups | Clacton and Frinton GazettePositive
- www.maldonandburnhamstandard.co.uk · 1 outletStarbucks brings back Red Cups and new holiday cold cups | Maldon and Burnham StandardPositive
- www.richmondandtwickenhamtimes.co.uk · 1 outletStarbucks brings back Red Cups and new holiday cold cups | Richmond and Twickenham TimesPositive
Show the table · 13 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Starbucks brings back Red Cups and new holiday cold cups | www.westerntelegraph.co.uk | 31 | Positive |
| Starbucks viral Bearista cup is coming back for the holidays | www.ourwindsor.ca | 5 | Neutral |
| Starbucks Announces 2026 Red Cup Day and Holiday Menu | www.fly92.com | 2 | Neutral |
| Starbucks looks set to open first drive-thru in this North Staffordshire town | www.stokesentinel.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | Braintree and Witham Times | www.braintreeandwithamtimes.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | Clacton and Frinton Gazette | www.clactonandfrintongazette.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | Maldon and Burnham Standard | www.maldonandburnhamstandard.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | Richmond and Twickenham Times | www.richmondandtwickenhamtimes.co.uk | 1 | Positive |
| Starbucks in Swindon unveils fresh new look after major refurbishment | www.swindonadvertiser.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | Harwich and Manningtree Standard | www.harwichandmanningtreestandard.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | The Westmorland Gazette | www.thewestmorlandgazette.co.uk | 1 | Positive |
| Starbucks brings back Red Cups and new holiday cold cups | Somerset County Gazette | www.somersetcountygazette.co.uk | 1 | Positive |
| Bearista cups are back at Starbucks. Can they boost holiday sales again? | www.cnbc.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, October 28, 2026
10 headlines, average tone +4: 2 positive, 7 neutral and 1 negative. The 8 most widely carried stories are listed; the table holds all 10.
- wdhafm.com · 25 outletsStarbucks Announces 2026 Red Cup Day and the Return of Its Viral Bearista CupNeutral
- www.turnto23.com · 14 outletsStarbucks announces 2026 Red Cup Day: Here's when to get a free cupNeutral
- www.orangeville.com · 8 outletsStarbucks viral Bearista cup is coming back for the holidaysNeutral
- kiss983.iheart.com · 3 outletsStarbucks Reveals 2026 Red Cup Day And Return Of Bearista Cold CupsNeutral
- www.newarkadvertiser.co.uk · 1 outletNottinghamshire Police investigate overnight burglary at Starbucks in Newark Market PlaceNegative
- www.fool.com · 1 outletDid Starbucks Just Give Investors Nearly 2.9 Billion Reasons to Buy Its Stock?Positive
- www.straitstimes.com · 1 outletChagee's global ambitions and being the Starbucks of teaPositive
- www.tasteofhome.com · 1 outletThe Starbucks Bearista Cup Is Returning, Plus a Surprise EditionNeutral
Show the table · 10 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Starbucks Announces 2026 Red Cup Day and the Return of Its Viral Bearista Cup | wdhafm.com | 25 | Neutral |
| Starbucks announces 2026 Red Cup Day: Here's when to get a free cup | www.turnto23.com | 14 | Neutral |
| Starbucks viral Bearista cup is coming back for the holidays | www.orangeville.com | 8 | Neutral |
| Starbucks Reveals 2026 Red Cup Day And Return Of Bearista Cold Cups | kiss983.iheart.com | 3 | Neutral |
| Nottinghamshire Police investigate overnight burglary at Starbucks in Newark Market Place | www.newarkadvertiser.co.uk | 1 | Negative |
| Did Starbucks Just Give Investors Nearly 2.9 Billion Reasons to Buy Its Stock? | www.fool.com | 1 | Positive |
| Chagee's global ambitions and being the Starbucks of tea | www.straitstimes.com | 1 | Positive |
| The Starbucks Bearista Cup Is Returning, Plus a Surprise Edition | www.tasteofhome.com | 1 | Neutral |
| Financial Comparison: Starbucks (NASDAQ:SBUX) vs. Chipotle Mexican Grill (NYSE:CMG) | www.themarketsdaily.com | 1 | Neutral |
| Starbucks announces return of annual Red Cup Day | www.local3news.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, October 27, 2026
16 headlines, average tone +1: 4 positive, 8 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 16.
- 97rockonline.com · 4 outletsStarbucks Cuts Another 135 WA Corporate WorkersNegative
- 247wallst.com · 2 outletsStarbucks Is Beating McDonald's in 2026. But Which Dividend Is Safer?Positive
- www.ibtimes.com.au · 1 outletStarbucks Stock Rises 2% as Investors Bet on Back to Starbucks Turnaround Ahead of Thursday Earnings ReportPositive
- www.columbian.com · 1 outlet2 Starbucks stores closing at Sea-Tac; layoffs plannedNegative
- www.boston.com · 1 outlet'I've had it': Boston's Starbucks exodus leaves crowded cafes and empty storefrontsNegative
- www.birminghammail.co.uk · 1 outletVacant Chelmsley Wood site to become new Starbucks drive-thruPositive
- www.nottinghampost.com · 1 outletNew Starbucks to open in Nottingham less than two minutes' walk away from another StarbucksPositive
- retail.economictimes.indiatimes.com · 1 outletTrent: Caffe Nero to Open Cafes in Tata's Westside and Zudio Stores Amid Starbucks Deal Breakdown, ETRetailNegative
Show the table · 16 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Starbucks Cuts Another 135 WA Corporate Workers | 97rockonline.com | 4 | Negative |
| Starbucks Is Beating McDonald's in 2026. But Which Dividend Is Safer? | 247wallst.com | 2 | Positive |
| Starbucks Stock Rises 2% as Investors Bet on Back to Starbucks Turnaround Ahead of Thursday Earnings Report | www.ibtimes.com.au | 1 | Positive |
| 2 Starbucks stores closing at Sea-Tac; layoffs planned | www.columbian.com | 1 | Negative |
| 'I've had it': Boston's Starbucks exodus leaves crowded cafes and empty storefronts | www.boston.com | 1 | Negative |
| Vacant Chelmsley Wood site to become new Starbucks drive-thru | www.birminghammail.co.uk | 1 | Positive |
| New Starbucks to open in Nottingham less than two minutes' walk away from another Starbucks | www.nottinghampost.com | 1 | Positive |
| Trent: Caffe Nero to Open Cafes in Tata's Westside and Zudio Stores Amid Starbucks Deal Breakdown, ETRetail | retail.economictimes.indiatimes.com | 1 | Negative |
| Starbucks (SBUX) Projected to Post Earnings on Thursday | www.dailypolitical.com | 1 | Neutral |
| No coffee, no seat? Starbucks draws the line on customers who don't order | www.ynetnews.com | 1 | Neutral |
| Starbucks China New Seating Policy takes effect at 8,000 stores | www.el-balad.com | 1 | Neutral |
| Starbucks Announces Return of the Viral Bearista Cup for Holidays | www.eonline.com | 1 | Neutral |
| Starbucks Brings Back Viral Bearista Cup With New Mystery Collection for Christmas 2026 | www.rustourismnews.com | 1 | Neutral |
| A Bearista Cup Surprise Box Is Coming to Starbucks. How to Get One | www.moneytalksnews.com | 1 | Neutral |
| Starbucks Announces Red Cup Day Date, Return of Viral Bearista Cups | www.moneytalksnews.com | 1 | Neutral |
| Starbucks Red Cup Day 2026: How to score free reusable holiday cup | mashable.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, October 26, 2026
17 headlines, average tone -37: 2 positive, 7 neutral and 8 negative. The 8 most widely carried stories are listed; the table holds all 17.
- focustaiwan.tw · 2 outletsStarbucks customization fee test consumers' sense of value: ExpertsNeutral
- www.aol.com · 2 outletsIs Owning 3,968 Shares of Starbucks Worth It for $10,000 in Yearly Dividend Income?Neutral
- wibailoutpeople.org · 1 outletStarbucks is Losing CitiesNegative
- www.afr.com · 1 outletStarbucks China crackdown leaves young unemployed with no place to hideNegative
- cedarnews.net · 1 outletStarbucks in SEA Airport's Terminal A to close, affecting 13 employeesNegative
- www.chronline.com · 1 outlet2 Starbucks stores closing in Sea-Tac Airport; layoffs plannedNegative
- wibailoutpeople.org · 1 outletBoycott Starbucks!Negative
- www.simivalleyacorn.com · 1 outletLatest Starbucks closings include Simi Erringer storeNegative
Show the table · 17 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Starbucks customization fee test consumers' sense of value: Experts | focustaiwan.tw | 2 | Neutral |
| Is Owning 3,968 Shares of Starbucks Worth It for $10,000 in Yearly Dividend Income? | www.aol.com | 2 | Neutral |
| Starbucks is Losing Cities | wibailoutpeople.org | 1 | Negative |
| Starbucks China crackdown leaves young unemployed with no place to hide | www.afr.com | 1 | Negative |
| Starbucks in SEA Airport's Terminal A to close, affecting 13 employees | cedarnews.net | 1 | Negative |
| 2 Starbucks stores closing in Sea-Tac Airport; layoffs planned | www.chronline.com | 1 | Negative |
| Boycott Starbucks! | wibailoutpeople.org | 1 | Negative |
| Latest Starbucks closings include Simi Erringer store | www.simivalleyacorn.com | 1 | Negative |
| Starbucks stores worldwide: Top 15 countries with the most outlets, US leads with 16,933 | www.businesstoday.in | 1 | Positive |
| Sea-Tac airport Starbucks to close after contract ends and concessions shift | komonews.com | 1 | Negative |
| Polen Focus Growth Strategy Trims Starbucks Corporation (SBUX) as Turnaround Progress Enters Valuation | www.insidermonkey.com | 1 | Negative |
| Hollywood isn't dead, it's working at Starbucks | nypost.com | 1 | Positive |
| Coffee Price Check: Starbucks, Dunkin', 7 Brew, Wawa, and McDonald's | www.aol.com | 1 | Neutral |
| Starbucks' new fee tests what consumers value | www.taipeitimes.com | 1 | Neutral |
| Starbucks Earnings: Will Brian Niccol's $500M Gamble Live Up to the Hype on Oct 29? | www.aol.com | 1 | Neutral |
| Starbucks releases new Halloween black-cat drink, cookie, and merch | www.wsoctv.com | 1 | Neutral |
| Menu Tracker: New items from Subway, Taco Bell, and Starbucks | www.nrn.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Friday, October 23, 2026
13 headlines, average tone +5: 3 positive, 8 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 13.
- www.getsurrey.co.uk · 4 outletsI tried Greggs, Tesco, Starbucks and other high street pumpkin lattes - one clear winnerNeutral
- www.somersetlive.co.uk · 3 outletsWoman tries Greggs, Tesco, Starbucks and other high street drinks - one clear winnerPositive
- www.themarketsdaily.com · 1 outletMizuho Issues Pessimistic Forecast for Starbucks (NASDAQ:SBUX) Stock PriceNegative
- www.mynbc5.com · 1 outletNew Starbucks coming to St. Albans TownPositive
- www.business-standard.com · 1 outletStarbucks China brings in no-order, no-seat rule amid fierce competitionNegative
- www.law360.com · 1 outletStarbucks Seeks To Exit Supply Chain Forced Labor SuitPositive
- mashable.com · 1 outletStarbucks holiday menu 2026: Release dates, Bearista cups, and full lineupNeutral
- www.tickerreport.com · 1 outletStarbucks (NASDAQ:SBUX) CEO Sells 588 Shares of Company StockNeutral
Show the table · 13 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| I tried Greggs, Tesco, Starbucks and other high street pumpkin lattes - one clear winner | www.getsurrey.co.uk | 4 | Neutral |
| Woman tries Greggs, Tesco, Starbucks and other high street drinks - one clear winner | www.somersetlive.co.uk | 3 | Positive |
| Mizuho Issues Pessimistic Forecast for Starbucks (NASDAQ:SBUX) Stock Price | www.themarketsdaily.com | 1 | Negative |
| New Starbucks coming to St. Albans Town | www.mynbc5.com | 1 | Positive |
| Starbucks China brings in no-order, no-seat rule amid fierce competition | www.business-standard.com | 1 | Negative |
| Starbucks Seeks To Exit Supply Chain Forced Labor Suit | www.law360.com | 1 | Positive |
| Starbucks holiday menu 2026: Release dates, Bearista cups, and full lineup | mashable.com | 1 | Neutral |
| Starbucks (NASDAQ:SBUX) CEO Sells 588 Shares of Company Stock | www.tickerreport.com | 1 | Neutral |
| Insider Selling: Starbucks (NASDAQ:SBUX) CEO Sells $58,800.00 in Stock | www.dailypolitical.com | 1 | Neutral |
| I Tried Starbucks' New Black Cat Frappuccino for a Sip of Spooky Season | www.today.com | 1 | Neutral |
| Starbucks Launched A Black Cat Frappuccino Just in Time for Halloween | 1075koolfm.com | 1 | Neutral |
| Own Starbucks by Nov. 13 to Qualify for Its Nov. 27 Dividend. Here's How Many Shares You'd Need for $500 in Yearly Dividends. | www.fool.com | 1 | Neutral |
| Black Cat Frappuccinos arrive at Starbucks for Halloween | www.kiro7.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Starbucks Corp, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.