Tone mix
Week by week 43 weeks
Share of Boston Beer Company's 90 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Nov 24, 2025 · tone +99The Boston Beer Company, Inc. (NYSE:SAM) Receives $249.74 Consensus Target Price from Analysts+124
- Week of Jun 29, 2026 · tone +100The Boston Beer Company (SAM) Gained from Improved Industry Data+116
- Week of Sep 1, 2025 · tone -100Constellation Brands stock plunges on lower fiscal 2026 financial outlook; BUD, SAM, peers down (STZ:NYSE)-101
- Week of Feb 9, 2026 · tone +98The Boston Beer Company, Inc. (NYSE:SAM) Receives $247.28 Average Target Price from Brokerages+99
- Week of May 25, 2026 · tone -100The Boston Beer Company (SAM) Price Target Lowered Amid Rising Costs and Macroenocomic Pressure-91
- Week of Aug 25, 2025 · tone +99The Boston Beer Company, Inc. (NYSE:SAM) Receives $258.09 Consensus Target Price from Analysts+90
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Boston Beer Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 6 | +14 |
| Last 30 sessions | 11 | +22 |
| Last 90 sessions | 36 | -5 |
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Every headline in the period counts equally.
Headlines on Monday, October 26, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.dailypolitical.com · 1 outletBoston Beer (NYSE:SAM) and Celsius (NASDAQ:CELH) Critical AnalysisNeutral
- www.tickerreport.com · 1 outletBoston Beer (NYSE:SAM) Announces FY 2026 Earnings GuidanceNeutral
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| Boston Beer (NYSE:SAM) and Celsius (NASDAQ:CELH) Critical Analysis | www.dailypolitical.com | 1 | Neutral |
| Boston Beer (NYSE:SAM) Announces FY 2026 Earnings Guidance | www.tickerreport.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
3 headlines, average tone +27: 1 positive, 2 neutral and 0 negative. Showing all 3.
- markets.financialcontent.com · 1 outletFinancialContent - Boston Beer's (NYSE:SAM) Q3 2026 earnings results: revenue in line with expectationsPositive
- www.fool.com · 1 outletBoston Beer (SAM) Q3 2026 Earnings Call TranscriptNeutral
- www.themarketsdaily.com · 1 outletBoston Beer (NYSE:SAM) Posts Earnings ResultsNeutral
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| FinancialContent - Boston Beer's (NYSE:SAM) Q3 2026 earnings results: revenue in line with expectations | markets.financialcontent.com | 1 | Positive |
| Boston Beer (SAM) Q3 2026 Earnings Call Transcript | www.fool.com | 1 | Neutral |
| Boston Beer (NYSE:SAM) Posts Earnings Results | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Wednesday, October 21, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletFinancial Analysis: Coca-Cola Consolidated (NASDAQ:COKE) vs. Boston Beer (NYSE:SAM)Neutral
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| Financial Analysis: Coca-Cola Consolidated (NASDAQ:COKE) vs. Boston Beer (NYSE:SAM) | www.tickerreport.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
2 headlines, average tone +33: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.dailypolitical.com · 1 outletThe Boston Beer Company, Inc. (NYSE:SAM) Stock Has Average Price Target of $205.09Positive
- www.tickerreport.com · 1 outletZevia PBC (NYSE:ZVIA) and Boston Beer (NYSE:SAM) Head-To-Head AnalysisNeutral
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| The Boston Beer Company, Inc. (NYSE:SAM) Stock Has Average Price Target of $205.09 | www.dailypolitical.com | 1 | Positive |
| Zevia PBC (NYSE:ZVIA) and Boston Beer (NYSE:SAM) Head-To-Head Analysis | www.tickerreport.com | 1 | Neutral |
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Headlines on Thursday, October 15, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.dailypolitical.com · 1 outletContrasting Boston Beer (NYSE:SAM) & Luckin Coffee (OTCMKTS:LKNCY)Neutral
- www.dailypolitical.com · 1 outletFinancial Analysis: Coca-Cola Consolidated (NASDAQ:COKE) vs. Boston Beer (NYSE:SAM)Neutral
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| Contrasting Boston Beer (NYSE:SAM) & Luckin Coffee (OTCMKTS:LKNCY) | www.dailypolitical.com | 1 | Neutral |
| Financial Analysis: Coca-Cola Consolidated (NASDAQ:COKE) vs. Boston Beer (NYSE:SAM) | www.dailypolitical.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Boston Beer Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.