Tone mix
Week by week 51 weeks
Share of Rollins, Inc.'s 474 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone -68Rollins attacks California farmland 'equity' report-79
- Week of Oct 27, 2025 · tone +66Rollins announces immediate farm aid, reopening of FSA offices+72
- Week of Jun 29, 2026 · tone +77Secretary Rollins announces program to support small- and mid-size beef processors+60
- Week of Jun 1, 2026 · tone -33Rollins downgraded at Bernstein as CFO departure clouds margin path (ROL:NYSE)-48
- Week of Dec 22, 2025 · tone -44Seth Rollins Reveals How Triple H Almost Fired Him From WWE-45
- Week of May 18, 2026 · tone -26Labor union sues Rollins to stop religious communications to USDA staff-40
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Rollins, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 27 | +18 |
| Last 30 sessions | 63 | +10 |
| Last 90 sessions | 152 | +9 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
3 headlines, average tone +45: 2 positive, 0 neutral and 1 negative. Showing all 3.
- mix93.fm · 6 outletsU.S. Secretary of Agriculture Brooke Rollins recently announced a major investment of over $325 million across 42 projectsPositive
- www.tsln.com · 1 outletRollins announces 'America First' seafood strategyPositive
- www.rfdtv.com · 1 outletRollins Expects Fertilizer Prices to Keep Moving LowerNegative
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| U.S. Secretary of Agriculture Brooke Rollins recently announced a major investment of over $325 million across 42 projects | mix93.fm | 6 | Positive |
| Rollins announces 'America First' seafood strategy | www.tsln.com | 1 | Positive |
| Rollins Expects Fertilizer Prices to Keep Moving Lower | www.rfdtv.com | 1 | Negative |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone +99: 1 positive, 0 neutral and 0 negative. Showing all 1.
- leaderadvertiser.com · 1 outletRollins Fire completes community-funded addition and remodelPositive
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| Rollins Fire completes community-funded addition and remodel | leaderadvertiser.com | 1 | Positive |
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Headlines on Monday, October 26, 2026
3 headlines, average tone +1: 1 positive, 1 neutral and 1 negative. Showing all 3.
- www.themarketsdaily.com · 1 outletRollins (NYSE:ROL) Price Target Raised to $37.00Positive
- www.insidermonkey.com · 1 outletPolen Focus Growth Strategy Sells Rollins, Inc. (ROL) Amid Business Execution ConcernsNegative
- www.dailypolitical.com · 1 outletWhat Rollins (ROL) Said on Its Q3 Earnings CallNeutral
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| Rollins (NYSE:ROL) Price Target Raised to $37.00 | www.themarketsdaily.com | 1 | Positive |
| Polen Focus Growth Strategy Sells Rollins, Inc. (ROL) Amid Business Execution Concerns | www.insidermonkey.com | 1 | Negative |
| What Rollins (ROL) Said on Its Q3 Earnings Call | www.dailypolitical.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
6 headlines, average tone +30: 2 positive, 4 neutral and 0 negative. Showing all 6.
- www.aol.com · 2 outletsRollins (ROL) Q3 2026 Earnings Call TranscriptNeutral
- www.thefencepost.com · 1 outletRollins previews opening of New Mexico border to Mexican cattlePositive
- seekingalpha.com · 1 outletRollins outlines 2026 organic growth of 4% to 6% amid ai-driven search disruption (NYSE:ROL)Positive
- www.tickerreport.com · 1 outletWhat Rollins (ROL) Said on Its Q3 Earnings CallNeutral
- www.fool.com · 1 outletRollins: 3 Key Takeaways for Long-Term InvestorsNeutral
- www.tribune242.com · 1 outletRollins accuses govt of double standards over lawsuitsNeutral
Show the table · 6 rows, 4 columns
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| Rollins (ROL) Q3 2026 Earnings Call Transcript | www.aol.com | 2 | Neutral |
| Rollins previews opening of New Mexico border to Mexican cattle | www.thefencepost.com | 1 | Positive |
| Rollins outlines 2026 organic growth of 4% to 6% amid ai-driven search disruption (NYSE:ROL) | seekingalpha.com | 1 | Positive |
| What Rollins (ROL) Said on Its Q3 Earnings Call | www.tickerreport.com | 1 | Neutral |
| Rollins: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
| Rollins accuses govt of double standards over lawsuits | www.tribune242.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, October 22, 2026
12 headlines, average tone -3: 3 positive, 5 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 12.
- www.tickerreport.com · 1 outletRollins (NYSE:ROL) Stock Gets Price Target Trim from Sanford C. BernsteinNegative
- markets.financialcontent.com · 1 outletFinancialContent - Rollins (NYSE:ROL) misses Q3 2026 sales expectations, stock dropsNegative
- www.dailypolitical.com · 1 outletRollins (NYSE:ROL) Issues Quarterly Earnings Results, Hits ExpectationsPositive
- www.tickerreport.com · 1 outletRollins (NYSE:ROL) Posts Quarterly Earnings Results, Hits ExpectationsPositive
- nbcmontana.com · 1 outletRollins Volunteer Fire Dept. dedicated after community raises $2.2 million for new stationPositive
- www.wrestlezone.com · 1 outletEx-WWE Star Claims Seth Rollins' Planned Match Loss Was Reversed After Talk With Vince McMahonNegative
- www.themarketsdaily.com · 1 outletRollins (NYSE: ROL) revenue climbs 6.2% as operating income slipsNegative
- www.themarketsdaily.com · 1 outletRollins, Inc. (ROL) To Go Ex-Dividend on November 10thNeutral
Show the table · 12 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Rollins (NYSE:ROL) Stock Gets Price Target Trim from Sanford C. Bernstein | www.tickerreport.com | 1 | Negative |
| FinancialContent - Rollins (NYSE:ROL) misses Q3 2026 sales expectations, stock drops | markets.financialcontent.com | 1 | Negative |
| Rollins (NYSE:ROL) Issues Quarterly Earnings Results, Hits Expectations | www.dailypolitical.com | 1 | Positive |
| Rollins (NYSE:ROL) Posts Quarterly Earnings Results, Hits Expectations | www.tickerreport.com | 1 | Positive |
| Rollins Volunteer Fire Dept. dedicated after community raises $2.2 million for new station | nbcmontana.com | 1 | Positive |
| Ex-WWE Star Claims Seth Rollins' Planned Match Loss Was Reversed After Talk With Vince McMahon | www.wrestlezone.com | 1 | Negative |
| Rollins (NYSE: ROL) revenue climbs 6.2% as operating income slips | www.themarketsdaily.com | 1 | Negative |
| Rollins, Inc. (ROL) To Go Ex-Dividend on November 10th | www.themarketsdaily.com | 1 | Neutral |
| Rollins announces $8 billion in harvest fuel aid | www.tsln.com | 1 | Neutral |
| Rollins: Q3 Earnings Snapshot | www.local3news.com | 1 | Neutral |
| ROLLINS, INC. REPORTS THIRD QUARTER 2026 FINANCIAL RESULTS | www.prnewswire.com | 1 | Neutral |
| Rollins Sees Unusually Large Options Volume (NYSE:ROL) | www.tickerreport.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Rollins, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.