Tone mix
Week by week 52 weeks
Share of Roku, Inc. Class A Common Stock's 1,643 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 22, 2026 · tone -10Down 17%, Is Netflix a Buy After Walking Away From Warner Bros. and Roku?-44
- Week of Sep 7, 2026 · tone -41US DOJ widens probe into Fox's Roku deal, Semafor reports-41
- Week of Jul 20, 2026 · tone -11Netflix's Post-Earnings Sell-Off Just Revealed Why It Was Bidding to Acquire Warner Bros. and Roku-41
- Week of Jul 13, 2026 · tone -7The New Roku Update Is Terrible And Everyone Hates It-40
- Week of Oct 19, 2026 · tone +40Fox upgraded to Buy at Bank of America as Roku deal boosts growth outlook+38
- Week of May 4, 2026 · tone +2Lawsuit accuses Roku, TCL of 'bricking' TVs with defective software updates-37
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Roku, Inc. Class A Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 17 | +8 |
| Last 30 sessions | 107 | +12 |
| Last 90 sessions | 419 | +4 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone +96: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.pocket-lint.com · 1 outlet4 new free live streaming channels were just added to Roku and Prime VideoPositive
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| 4 new free live streaming channels were just added to Roku and Prime Video | www.pocket-lint.com | 1 | Positive |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.thegamenashville.com · 1 outletAyesha Curry to appear in 'Second Chance Holiday,' holiday rom-com on RokuNeutral
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| Ayesha Curry to appear in 'Second Chance Holiday,' holiday rom-com on Roku | www.thegamenashville.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone -85: 0 positive, 0 neutral and 2 negative. Showing all 2.
- www.engadget.com · 1 outletRoku Apps Keep Crashing Before You Hit Play? Here's WhyNegative
- www.cnet.com · 1 outletRoku Pro Series OLED TV Review: Great for Gamers, but Not the Best Roku TVNegative
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| Roku Apps Keep Crashing Before You Hit Play? Here's Why | www.engadget.com | 1 | Negative |
| Roku Pro Series OLED TV Review: Great for Gamers, but Not the Best Roku TV | www.cnet.com | 1 | Negative |
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Headlines on Monday, October 26, 2026
4 headlines, average tone -40: 0 positive, 2 neutral and 2 negative. Showing all 4.
- www.bgr.com · 1 outletYour Phone Can Replace A Roku Remote, With Only One DrawbackNegative
- hothardware.com · 1 outletRoku's 144Hz Pro Series LX OLED TVs Hit Amazon To Scrap With RivalsNegative
- www.bgr.com · 1 outletYou Can Customize Your Roku Remote So It Stops Looking So BoringNeutral
- gizmodo.com · 1 outletWhy Pay Smart TV Prices When the Aurzen D1R Projector With Built-In Roku TV Is at a Record Low on Amazon?Neutral
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| Your Phone Can Replace A Roku Remote, With Only One Drawback | www.bgr.com | 1 | Negative |
| Roku's 144Hz Pro Series LX OLED TVs Hit Amazon To Scrap With Rivals | hothardware.com | 1 | Negative |
| You Can Customize Your Roku Remote So It Stops Looking So Boring | www.bgr.com | 1 | Neutral |
| Why Pay Smart TV Prices When the Aurzen D1R Projector With Built-In Roku TV Is at a Record Low on Amazon? | gizmodo.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
4 headlines, average tone +68: 3 positive, 1 neutral and 0 negative. Showing all 4.
- www.vice.com · 1 outletRoku Heads Upmarket With Its Newest 4K TVPositive
- www.iftn.ie · 1 outlet'The Walsh Sisters' secures US streaming deal with Roku's Howdy | The Irish Film & Television NetworkPositive
- www.pocket-lint.com · 1 outletRoku's latest update is like a free upgrade for your devicePositive
- mashable.com · 1 outletRoku Pro Series LX OLED TV launches on Amazon: How to buy from $1,299.99Neutral
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| Roku Heads Upmarket With Its Newest 4K TV | www.vice.com | 1 | Positive |
| 'The Walsh Sisters' secures US streaming deal with Roku's Howdy | The Irish Film & Television Network | www.iftn.ie | 1 | Positive |
| Roku's latest update is like a free upgrade for your device | www.pocket-lint.com | 1 | Positive |
| Roku Pro Series LX OLED TV launches on Amazon: How to buy from $1,299.99 | mashable.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Roku, Inc. Class A Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.