Tone mix
Week by week 52 weeks
Share of Philip Morris International Inc.'s 484 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 14, 2026 · tone +99Philip Morris International Increases Dividend by 8.8% to Annualized Rate of $6.40 per Share+84
- Week of Sep 28, 2026 · tone +100Philip Morris International (NYSE:PM) Price Target Raised to $193.00+81
- Week of Jun 1, 2026 · tone -50Philip Morris International Cuts Q2, FY26 Outlook-58
- Week of Jun 29, 2026 · tone +56Philip Morris International Gains First FDA MRTP Orders For ZYN Nicotine Pouches+54
- Week of Apr 27, 2026 · tone +57Philip Morris International (PM) Expands Ducati Partnership to Spotlight ZYN Brand+44
- Week of Aug 31, 2026 · tone -24I've Been Wrong About Philip Morris International Stock for 5 Years. Here's Why I'm Finally Changing My Mind.-38
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Philip Morris International Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 11 | +54 |
| Last 30 sessions | 24 | +37 |
| Last 90 sessions | 112 | +24 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.morningstar.com · 1 outletPM - Philip Morris International Inc AnalysisNeutral
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| PM - Philip Morris International Inc Analysis | www.morningstar.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.themarketsdaily.com · 1 outletMBE Wealth Management LLC Buys New Shares in Philip Morris International Inc. $PMNeutral
- www.dailypolitical.com · 1 outletPhilip Morris International Inc. $PM Stock Acquired by Oppenheimer & Co. Inc.Neutral
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| MBE Wealth Management LLC Buys New Shares in Philip Morris International Inc. $PM | www.themarketsdaily.com | 1 | Neutral |
| Philip Morris International Inc. $PM Stock Acquired by Oppenheimer & Co. Inc. | www.dailypolitical.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletPhilip Morris International (NYSE:PM) Price Target Raised to $220.00Positive
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| Philip Morris International (NYSE:PM) Price Target Raised to $220.00 | www.themarketsdaily.com | 1 | Positive |
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Headlines on Thursday, October 22, 2026
3 headlines, average tone +100: 3 positive, 0 neutral and 0 negative. Showing all 3.
- 247wallst.com · 1 outletPhilip Morris International Jumps 3.9% on Q3 Earnings DayPositive
- 247wallst.com · 1 outletPhilip Morris International Surges 5.6% on Q3 Earnings DayPositive
- www.themarketsdaily.com · 1 outletNeedham & Company LLC Forecasts Strong Price Appreciation for Philip Morris International (NYSE:PM) StockPositive
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| Philip Morris International Jumps 3.9% on Q3 Earnings Day | 247wallst.com | 1 | Positive |
| Philip Morris International Surges 5.6% on Q3 Earnings Day | 247wallst.com | 1 | Positive |
| Needham & Company LLC Forecasts Strong Price Appreciation for Philip Morris International (NYSE:PM) Stock | www.themarketsdaily.com | 1 | Positive |
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Headlines on Wednesday, October 21, 2026
4 headlines, average tone +50: 2 positive, 2 neutral and 0 negative. Showing all 4.
- www.simcoereformer.ca · 5 outletsPhilip Morris International Reports 2026 Third-Quarter & First Nine-Months Results and Updates 2026 Full-Year Adjusted Diluted EPS Forecast for Currency Only;Neutral
- markets.financialcontent.com · 1 outletFinancialContent - Philip Morris's (NYSE:PM) Q3 2026: beats on revenuePositive
- www.themarketsdaily.com · 1 outletPhilip Morris (NYSE: PM) lifts EPS and dividend as margins expandPositive
- www.themarketsdaily.com · 1 outletPhilip Morris International Inc. $PM Shares Sold by Prime Capital Investment Advisors LLCNeutral
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| Philip Morris International Reports 2026 Third-Quarter & First Nine-Months Results and Updates 2026 Full-Year Adjusted Diluted EPS Forecast for Currency Only; | www.simcoereformer.ca | 5 | Neutral |
| FinancialContent - Philip Morris's (NYSE:PM) Q3 2026: beats on revenue | markets.financialcontent.com | 1 | Positive |
| Philip Morris (NYSE: PM) lifts EPS and dividend as margins expand | www.themarketsdaily.com | 1 | Positive |
| Philip Morris International Inc. $PM Shares Sold by Prime Capital Investment Advisors LLC | www.themarketsdaily.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Philip Morris International Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.