Tone mix
Week by week 52 weeks
Share of Planet Fitness, Inc.'s 782 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 28, 2026 · tone -100Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed-79
- Week of Apr 6, 2026 · tone -57Planet Fitness employee stabbed multiple times at gym in Wyncote, Montgomery County-56
- Week of Jun 29, 2026 · tone +29Planet Fitness Is Opening a New Location in Maine+51
- Week of Dec 22, 2025 · tone -22Horrific X-ray shows injuries inflicted on gym employee after Planet Fitness 'Karen' pummeled his face-50
- Week of Apr 20, 2026 · tone -59Prosecutors charge trio in Planet Fitness locker break-ins across Pierce County-45
- Week of Jul 6, 2026 · tone -66Planet Fitness opens to teens for free throughout the summer-44
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Planet Fitness, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 6 | -33 |
| Last 30 sessions | 40 | -47 |
| Last 90 sessions | 419 | -20 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.thetimes-tribune.com · 1 outletPlanet Fitness location slated for Dickson CityNeutral
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| Planet Fitness location slated for Dickson City | www.thetimes-tribune.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.clickorlando.com · 1 outletMasked man sparks panic at Titusville Planet Fitness, police sayNegative
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| Masked man sparks panic at Titusville Planet Fitness, police say | www.clickorlando.com | 1 | Negative |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletContrasting GEN Restaurant Group (NASDAQ:GENK) and Planet Fitness (NYSE:PLNT)Neutral
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| Contrasting GEN Restaurant Group (NASDAQ:GENK) and Planet Fitness (NYSE:PLNT) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.iberkshires.com · 1 outletWater Shutoff Temporarily Closes North Adams Planet FitnessNegative
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| Water Shutoff Temporarily Closes North Adams Planet Fitness | www.iberkshires.com | 1 | Negative |
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Headlines on Wednesday, October 21, 2026
2 headlines, average tone 0: 1 positive, 0 neutral and 1 negative. Showing all 2.
- www.kiro7.com · 1 outletPlanet Fitness expands, adding second location in PuyallupPositive
- www.hindustantimes.com · 1 outlet'Conservative' Planet Fitness customer claims he was asked to take off 'sensitive' jacket supporting ICENegative
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| Planet Fitness expands, adding second location in Puyallup | www.kiro7.com | 1 | Positive |
| 'Conservative' Planet Fitness customer claims he was asked to take off 'sensitive' jacket supporting ICE | www.hindustantimes.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Planet Fitness, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.