Tone mix
Week by week 46 weeks
Share of Playboy, Inc. Common Stock's 271 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone +37Playboy Announces Winner Of The 'Great Playmate Search'+115
- Week of Mar 30, 2026 · tone +73The Law That Almost Killed Playboy Is Back With a Vengeance+111
- Week of Jul 6, 2026 · tone -98Kendra Wilkinson Says She's Done With Playboy Pinup Image-108
- Week of Jan 12, 2026 · tone -99'Impregnate childless women', 'playboy service': Bihar cops bust online racket conning men across India-86
- Week of Apr 13, 2026 · tone -99Ex-Porn Star Slams Church for Using Playboy Logo in Easter Promo-84
- Week of Nov 24, 2025 · tone 0Playboy still wants to deleverage Honey Birdette+82
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Playboy, Inc. Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 7 | -67 |
| Last 30 sessions | 23 | -57 |
| Last 90 sessions | 62 | -28 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
3 headlines, average tone -90: 0 positive, 0 neutral and 3 negative. Showing all 3.
- www.rediff.com · 1 outletFaridabad Cyber Police Arrest Trio In Rs 89,750 'Playboy Job' FraudNegative
- edmontonsun.com · 1 outletHugh Hefner's widow makes disturbing claims about late Playboy founder: 'HEF WAS HIS OWN EPSTEIN'Negative
- pagesix.com · 1 outletHugh Hefner's widow names Oscar winner who used Playboy Mansion as a 'drive-thru'Negative
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| Faridabad Cyber Police Arrest Trio In Rs 89,750 'Playboy Job' Fraud | www.rediff.com | 1 | Negative |
| Hugh Hefner's widow makes disturbing claims about late Playboy founder: 'HEF WAS HIS OWN EPSTEIN' | edmontonsun.com | 1 | Negative |
| Hugh Hefner's widow names Oscar winner who used Playboy Mansion as a 'drive-thru' | pagesix.com | 1 | Negative |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- pagesix.com · 1 outletHugh Hefner's widow, Crystal, accuses late Playboy founder of rape, incest as she details horrific sex actsNegative
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| Hugh Hefner's widow, Crystal, accuses late Playboy founder of rape, incest as she details horrific sex acts | pagesix.com | 1 | Negative |
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Headlines on Friday, October 23, 2026
1 headline, average tone -99: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.tmz.com · 1 outletShawne Merriman: Fight Erupts Over $4 Million Judgment In Playboy Model's DeathNegative
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| Shawne Merriman: Fight Erupts Over $4 Million Judgment In Playboy Model's Death | www.tmz.com | 1 | Negative |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.manilatimes.net · 1 outletPlayboy to Host Third Quarter 2026 Earnings Call on November 5, 2026 at 5:00 p.m. Eastern TimeNeutral
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| Playboy to Host Third Quarter 2026 Earnings Call on November 5, 2026 at 5:00 p.m. Eastern Time | www.manilatimes.net | 1 | Neutral |
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Headlines on Wednesday, October 21, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- gq.co.za · 1 outletPlayboy brings the Power of Attraction to GQ Best Dressed 2026Neutral
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| Playboy brings the Power of Attraction to GQ Best Dressed 2026 | gq.co.za | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Playboy, Inc. Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.