Tone mix
Week by week 41 weeks
Share of On Holding AG's 215 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 5, 2026 · tone -97On Holding Is Down Over 50% From Its All-Time High. Is a Push Into Football and Golf the Key to Unlocking Faster Growth?-129
- Week of Jun 8, 2026 · tone +100On Holding AG (NYSE:ONON) Receives Consensus Recommendation of "Moderate Buy" from Analysts+102
- Week of Nov 3, 2025 · tone -91BWG Global Downgrades View on On Holding AG's (ONON) to Mixed from Positive-91
- Week of Sep 14, 2026 · tone +71On Holding's 2026 Outlook: DTC Channel Strategy Drives Higher Profit Margins+71
- Week of Mar 30, 2026 · tone -66Evercore ISI Lowers its Price Target on On Holding (ONON) to $45 from $58-67
- Week of Jan 19, 2026 · tone +74On Holding AG (ONON): A Bull Case Theory+60
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about On Holding AG in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 3 | -33 |
| Last 30 sessions | 23 | +26 |
| Last 90 sessions | 60 | +13 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.fool.com · 2 outletsMonster Beverage vs. On Holding: Which Is the Better Growth Stock?Neutral
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| Monster Beverage vs. On Holding: Which Is the Better Growth Stock? | www.fool.com | 2 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.proactiveinvestors.com · 1 outletOn Holding faces mounting pressure as running market cools, warns JefferiesNegative
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| On Holding faces mounting pressure as running market cools, warns Jefferies | www.proactiveinvestors.com | 1 | Negative |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.insidermonkey.com · 1 outletOn Holding (ONON) Trades Full-Price Sales for Volume: Will It Pay Off by 2029?Neutral
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| On Holding (ONON) Trades Full-Price Sales for Volume: Will It Pay Off by 2029? | www.insidermonkey.com | 1 | Neutral |
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Headlines on Friday, October 16, 2026
1 headline, average tone +85: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.insidermonkey.com · 1 outletOn Holding (ONON) Targets Nearly $7 Billion in Sales. Can Premium Pricing Sustain Growth?Positive
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| On Holding (ONON) Targets Nearly $7 Billion in Sales. Can Premium Pricing Sustain Growth? | www.insidermonkey.com | 1 | Positive |
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Headlines on Thursday, October 8, 2026
1 headline, average tone -99: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.fool.com · 3 outletsOn Holding Is Down Over 50% From Its All-Time High. Is a Push Into Football and Golf the Key to Unlocking Faster Growth?Negative
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| On Holding Is Down Over 50% From Its All-Time High. Is a Push Into Football and Golf the Key to Unlocking Faster Growth? | www.fool.com | 3 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about On Holding AG, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.