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Public ownership evidence

SERVICENOW, INC. (NOW) Ownership Disclosures

Read NOW insider transactions, institutional 13F filings and Congressional disclosures with report dates, public availability and original receipts.

As of 2026-10-14T02:54:47.600Z

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2026-09-022026-08-31Fipps PaulS2,034Not reported

First displayed source row from Recent Form 4 activity. The full bounded history and coverage notes remain below.

The displayed observation date is 2026-08-31 and its public availability date is 2026-09-02. Subtracting those calendar dates gives 2 days of disclosure lag. Historical public research can use the record from the availability date, rather than backdating knowledge to the observation date. The calendar-day difference does not assert an intraday publication time.

This row is code S: a sale. A purchase-following rule excludes this sale even if the reported dollar amount is large.

Open the linked original receipts to verify the row, then inspect a second record before drawing a pattern. This public filing observation supplies source evidence, not a completed copy-trading return.

Recent Form 4 activity

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2026-09-022026-08-31Fipps PaulS2,034Not reported
2026-09-022026-08-28Canney Jacqueline PS7,847Not reported
2026-09-012026-08-27Chamberlain Paul EdwardS2,700Not reported
2026-08-182026-08-13Chamberlain Paul EdwardS1,500Not reported

90-day public availability window, up to 50 records.

Recent institutional filing receipts

Inspect all 50 displayed rows: Recent institutional filing receipts

These are raw ticker-matched positions in recent 13F receipts, including amendments. They are not deduplicated current ownership totals. Open the manager profile to inspect its effective filing book.

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Cornerstone Financial Management LLC2026-06-302026-08-29254$25,217None
Cornerstone Financial Management LLC2026-03-312026-08-29147$15,369None
Cornerstone Financial Management LLC2025-12-312026-08-29125$19,149None
B. Riley Wealth Advisors, Inc.2025-03-312026-08-293,840$3,057,174None
Advisors Asset Management, Inc.2021-12-312026-08-2812,081$7,841,898None
Advisors Asset Management, Inc.2022-12-312026-08-283,642$1,414,079None
Advisors Asset Management, Inc.2020-06-302026-08-2812,607$5,106,591None
Advisors Asset Management, Inc.2022-06-302026-08-288,022$3,815,000None
Advisors Asset Management, Inc.2021-09-302026-08-2812,307$7,658,000None
Corient Private Wealth LP2026-06-302026-08-281,133,785$112,562,236None
Corient Private Wealth LP2026-06-302026-08-2823,385$2,321,614None
VELA Investment Management, LLC2026-06-302026-08-286,000$595,680Put
VELA Investment Management, LLC2026-06-302026-08-289,468$939,983None
VELA Investment Management, LLC2026-03-312026-08-288,000$836,400Put
VELA Investment Management, LLC2026-03-312026-08-289,468$989,879None
VELA Investment Management, LLC2025-12-312026-08-286,000$919,140Put
VELA Investment Management, LLC2025-12-312026-08-287,595$1,163,478None
Formuepleje A/S2026-06-302026-08-2819,692$1,955,022None
Formuepleje A/S2026-03-312026-08-2830,874$3,227,877None
Formuepleje A/S2025-12-312026-08-2891,604$14,032,817None
Formuepleje A/S2025-09-302026-08-2818,283$16,825,479None
Formuepleje A/S2025-06-302026-08-2810,330$8,224,126None
Formuepleje A/S2025-03-312026-08-2810,330$8,224,126None
Formuepleje A/S2024-03-312026-08-2810,693$8,152,343None
Formuepleje A/S2023-12-312026-08-2811,793$8,331,637None
Reflection Asset Management2026-03-312026-08-275,739$591,879None
Legacy Edge Advisors, LLC2025-09-302026-08-27432$397,561None
Principia Wealth Advisory, LLC2026-06-302026-08-27116$11,516None
Principia Wealth Advisory, LLC2026-03-312026-08-2794$9,828None
Brown Financial Advisors2026-06-302026-08-2711,937$1,185,105None
Advisors Asset Management, Inc.2024-03-312026-08-277,905$6,026,772None
Advisors Asset Management, Inc.2025-03-312026-08-2712,390$9,864,175None
Advisors Asset Management, Inc.2022-09-302026-08-276,069$2,292,000None
Advisors Asset Management, Inc.2020-12-312026-08-2715,525$8,545,000None
Advisors Asset Management, Inc.2022-03-312026-08-278,852$4,929,590None
Advisors Asset Management, Inc.2023-06-302026-08-271,682$945,234None
Advisors Asset Management, Inc.2023-09-302026-08-273,315$1,852,952None
Advisors Asset Management, Inc.2023-03-312026-08-272,756$1,280,768None
Advisors Asset Management, Inc.2021-03-312026-08-2716,817$8,410,350None
Advisors Asset Management, Inc.2021-06-302026-08-2713,604$7,476,000None
Advisors Asset Management, Inc.2020-09-302026-08-2713,400$6,499,000None
Advisors Asset Management, Inc.2025-09-302026-08-2716,916$15,567,456None
Advisors Asset Management, Inc.2023-12-312026-08-276,452$4,558,273None
Dakota Wealth Management2025-09-302026-08-279,601$8,835,609None
Dakota Wealth Management2025-12-312026-08-2751,025$7,816,520None
Dakota Wealth Management2026-03-312026-08-277,901$826,051None
Advus Financial Partners, LLC2026-06-302026-08-263,763$373,591None
Advus Financial Partners, LLC2026-03-312026-08-262,191$229,069None
Advus Financial Partners, LLC2025-12-312026-08-261,860$284,933None
Advus Financial Partners, LLC2025-09-302026-08-26414$380,996None

90-day public filing window, up to 50 source positions.

Recent Congressional disclosures

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Tony Wied2026-10-022026-09-17sale$50,001 - $100,000

Bounded public source preview, up to 25 disclosed events.

How to read the disclosure dates

The tables report different things: insider transactions, institutional positions and Congressional transaction ranges. Read each table with its source dates and units. They cannot be added into a combined ownership percentage.

  1. Company insiders

    SEC Form 4 purchases, sales and awards report transactions and their public filing availability.

  2. Institutional managers

    13F reports disclose delayed quarter-end positions. They are not a record of trades between quarters.

  3. Congressional filers

    Periodic transaction reports disclose transaction dates and amount brackets. Public filing dates determine what researchers could know.

Read the transaction codes

Awards use transaction code A, purchases P and sales S. An acquisition from an award is not the same as an open-market purchase. Joint filers may share a transaction. Use original receipts and availability dates to interpret the events.