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News sentiment

SERVICENOW, INC. (NOW) news sentiment

How positive or negative SERVICENOW, INC.'s news headlines have been since Sep 23, 2019, week by week, with the last 90 sessions day by day and each recent headline's tone and source.

As of 2026-10-29

Average tone, last 30 sessions
+24From -100 (every headline negative) to +100 (every headline positive)
Headlines, last 30 sessions
134
Headlines, last 90 sessions
510
Change from the 90-session average
-12
Latest session
2026-10-29

Weekly headline tone since September 2019

Hover a week for its biggest stories; click to pin.

Tone8-week averageHeadlinesFiltered out (passing mentions)
Every week since Sep 23, 2019
NOW headline tone: Every week since Sep 23, 2019, 369 weeks from September 23, 2019 to October 19, 2026.-100-75-50-25+25+50+75+1000Headlines2020202120222023202420252026

Coverage of SERVICENOW, INC. over the last 30 trading sessions is positive (+24) across 134 headlines, 4 points below its one-year average of +28. The most widely carried story in the week of Oct 19, 2026 was "ServiceNow vs. Workday: Here's What Revenue Growth Trends Between These Software Companies Tell Investors", carried by 3 outlets.

Each point is one week of headlines about SERVICENOW, INC.: the share of positive minus negative headlines, from -100 to +100, with the 8-week average drawn through it and the number of headlines beneath. Since coverage began, 8,703 headlines average +33.

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Tone mix

NOW headlines by tone, last 52 weeks
positive
46%
neutral
38%
negative
16%

Week by week 52 weeks

Oct 27, 2025: 31 positive, 31 neutral, 3 negativeNov 3, 2025: 14 positive, 4 neutral, 2 negativeNov 10, 2025: 6 positive, 6 neutral, 0 negativeNov 17, 2025: 10 positive, 13 neutral, 1 negativeNov 24, 2025: 4 positive, 9 neutral, 2 negativeDec 1, 2025: 11 positive, 11 neutral, 3 negativeDec 8, 2025: 8 positive, 6 neutral, 1 negativeDec 15, 2025: 35 positive, 20 neutral, 12 negativeDec 22, 2025: 19 positive, 29 neutral, 4 negativeDec 29, 2025: 5 positive, 6 neutral, 1 negativeJan 5, 2026: 8 positive, 9 neutral, 2 negativeJan 12, 2026: 5 positive, 7 neutral, 6 negativeJan 19, 2026: 23 positive, 8 neutral, 3 negativeJan 26, 2026: 25 positive, 15 neutral, 17 negativeFeb 2, 2026: 20 positive, 6 neutral, 18 negativeFeb 9, 2026: 6 positive, 5 neutral, 2 negativeFeb 16, 2026: 14 positive, 8 neutral, 1 negativeFeb 23, 2026: 13 positive, 7 neutral, 5 negativeMar 2, 2026: 18 positive, 9 neutral, 1 negativeMar 9, 2026: 10 positive, 5 neutral, 3 negativeMar 16, 2026: 13 positive, 17 neutral, 7 negativeMar 23, 2026: 9 positive, 10 neutral, 6 negativeMar 30, 2026: 14 positive, 23 neutral, 4 negativeApr 6, 2026: 21 positive, 23 neutral, 14 negativeApr 13, 2026: 21 positive, 20 neutral, 17 negativeApr 20, 2026: 39 positive, 31 neutral, 51 negativeApr 27, 2026: 11 positive, 22 neutral, 15 negativeMay 4, 2026: 57 positive, 14 neutral, 6 negativeMay 11, 2026: 15 positive, 12 neutral, 3 negativeMay 18, 2026: 28 positive, 19 neutral, 4 negativeMay 25, 2026: 14 positive, 17 neutral, 1 negativeJun 1, 2026: 22 positive, 22 neutral, 5 negativeJun 8, 2026: 8 positive, 23 neutral, 11 negativeJun 15, 2026: 7 positive, 36 neutral, 1 negativeJun 22, 2026: 20 positive, 15 neutral, 1 negativeJun 29, 2026: 18 positive, 7 neutral, 1 negativeJul 6, 2026: 18 positive, 9 neutral, 6 negativeJul 13, 2026: 13 positive, 10 neutral, 5 negativeJul 20, 2026: 40 positive, 17 neutral, 8 negativeJul 27, 2026: 19 positive, 22 neutral, 4 negativeAug 3, 2026: 7 positive, 10 neutral, 1 negativeAug 10, 2026: 7 positive, 4 neutral, 1 negativeAug 17, 2026: 17 positive, 14 neutral, 6 negativeAug 24, 2026: 15 positive, 12 neutral, 2 negativeAug 31, 2026: 6 positive, 11 neutral, 2 negativeSep 7, 2026: 17 positive, 12 neutral, 1 negativeSep 14, 2026: 10 positive, 5 neutral, 2 negativeSep 21, 2026: 9 positive, 5 neutral, 2 negativeSep 28, 2026: 9 positive, 5 neutral, 3 negativeOct 5, 2026: 11 positive, 7 neutral, 2 negativeOct 12, 2026: 15 positive, 11 neutral, 1 negativeOct 19, 2026: 6 positive, 12 neutral, 9 negative
Oct 27, 2025Oct 19, 2026

Share of SERVICENOW, INC.'s 1,801 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

Daily headline tone, last 90 sessions

Hover a session for its totals; click to pin.

Session tone8-session averageHeadlines
Last 89 sessions with a headline
NOW average headline tone by session: Last 89 sessions with a headline, 89 sessions from June 24, 2026 to October 29, 2026.-100-75-50-25+25+50+75+1000HeadlinesJun 2026JulAugSepOct

Each point is the average score of the headlines about SERVICENOW, INC. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

Show the table · 3 rows, 3 columns

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Last 7 sessions43-1
Last 30 sessions134+24
Last 90 sessions510+36

Every headline in the period counts equally.

Headlines on Thursday, October 29, 2026

14 headlines, average tone -50: 2 positive, 3 neutral and 9 negative. The 8 most widely carried stories are listed; the table holds all 14.

Show the table · 14 rows, 4 columns

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ServiceNow Stock: ServiceNow Earnings Miss Amid Acquisitions, Revenue Beatswww.investors.com2Negative
ServiceNow (NOW) Q3 2026 Earnings Call Transcriptwww.fool.com2Neutral
ServiceNow earnings miss overshadows higher AI target as shares slidefinchannel.com1Negative
ServiceNow shares slide as investors weigh slowing backlog growth against AI ambitionswww.proactiveinvestors.com1Negative
ServiceNow's plunge puts ETFs with heavy NOW exposure under pressure (NOW:NYSE)seekingalpha.com1Negative
ServiceNow Drops 3.8%, Shedding About $6 Billion in One Session247wallst.com1Negative
Software stocks slide as Fortinet, ServiceNow fail to meet lofty investor expectationswww.theglobeandmail.com1Negative
Servicenow targets $1.7B+ AI ACV by year-end while raising 2026 free cash flow margin goal to 36% (NYSE:NOW)seekingalpha.com1Positive
ServiceNow drops after Q3 results despite Control Tower strategy gaining momentumseekingalpha.com1Negative
Live: Will ServiceNow Disappoint in Q3 Earnings Tonight After 4% Intraday Drop?247wallst.com1Negative
Kong Joins ServiceNow Control Tower Alliance Aimed At Helping Enterprises Safely Adopt AIwww.prnewswire.com1Positive
Dow Jones Futures: Microsoft Rises But Google, ServiceNow, Fortinet Dive On Earningswww.investors.com1Negative
ServiceNow Q3 2026: Revenue beats but acquisition costs snap a six-quarter EPS win streak247wallst.com1Neutral
ServiceNow Q3 26 Earnings Conference Call At 5:00 PM ETwww.rttnews.com1Neutral

Headlines on Wednesday, October 28, 2026

2 headlines, average tone -44: 0 positive, 1 neutral and 1 negative. Showing all 2.

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Netflix and ServiceNow Have Fallen More Than 30% From Their Records. Both Are Stocks to Buy and Hold Through 2030.www.fool.com2Negative
What Must ServiceNow, Inc. (NYSE: NOW) Prove in Q3?www.themarketsdaily.com1Neutral

Headlines on Tuesday, October 27, 2026

4 headlines, average tone +99: 4 positive, 0 neutral and 0 negative. Showing all 4.

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ServiceNow (NOW) Continues to Benefit from Mission-Critical Softwarewww.insidermonkey.com1Positive
ServiceNow (NOW) Rallies as Investors Reassess the Value of Enterprise AI Softwarewww.insidermonkey.com1Positive
ServiceNow Japan, NTT and CP-SOL partner on integrated cybersecurity serviceswww.telecompaper.com1Positive
NTT Security joins ServiceNow Japan for IT/OT/IoT cybersecurity servicesjp.ibtimes.com1Positive

Headlines on Monday, October 26, 2026

6 headlines, average tone +33: 2 positive, 4 neutral and 0 negative. Showing all 6.

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ServiceNow (NYSE:NOW) Stock Price Target Raised at Cantor Fitzgeraldwww.dailypolitical.com1Positive
BofA raises ServiceNow price target to $180 ahead of Q3 earnings247wallst.com1Positive
ServiceNow vs Jira Service Management 2026: IT Service Desk Costs, AI Automation, Customer ROI and Top Competitorsinfotechlead.com1Neutral
ServiceNow's Moment of Truth: Can Agentic AI Growth Justify a Premium 80x Earnings Multiple on Oct. 28?www.aol.com1Neutral
83,229 Shares in ServiceNow, Inc. $NOW Bought by WASHINGTON TRUST Cowww.dailypolitical.com1Neutral
3,594 Shares in ServiceNow, Inc. $NOW Purchased by XXI Wealth LLCwww.themarketsdaily.com1Neutral

Headlines on Friday, October 23, 2026

2 headlines, average tone -14: 1 positive, 0 neutral and 1 negative. Showing all 2.

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ServiceNow Employees Are Leaving Amid Layoffs and AI Push, Redditors Claim: 'People Are Leaving on Their Own'dailydot.com1Negative
Polen Focus Growth Strategy Highlights ServiceNow, Inc. (NOW) on AI Revenue Growthwww.insidermonkey.com1Positive

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

  1. Which headlines count

    Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about SERVICENOW, INC., not a passing mention.

  2. How each headline is scored

    The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

  3. When a headline counts

    Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

  4. Repeated stories

    When several outlets carry the same headline, it counts once per session.