Tone mix
Week by week 52 weeks
Oct 27, 2025Oct 19, 2026
Share of Nike, Inc.'s 4,189 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 12, 2026 · tone +16Tesco Clubcard 500 new partners including Nike, Ticketmaster+44
- Week of Mar 9, 2026 · tone +22Curry protege Azzi Fudd leaves Under Armour, joins Nike's Jordan Brand+42
- Week of Jan 26, 2026 · tone -41'My 'new' Nike trainers arrived filthy and used - then ASOS told me to get them dry cleaned'-41
- Week of Jun 1, 2026 · tone +17How Nike lost its footing+39
- Week of Feb 2, 2026 · tone -44Nike faces federal probe over allegations of discrimination against white workers-35
- Week of May 18, 2026 · tone +3Nike Faces Mounting Pressure in its Once-Booming China Market, WSJ Reports+33
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about Nike, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 88 | +2 |
| Last 30 sessions | 577 | -24 |
| Last 90 sessions | 1,503 | -21 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
11 headlines, average tone +61: 7 positive, 4 neutral and 0 negative. The 8 most widely carried stories are listed; the table holds all 11.
- www.asiaone.com · 4 outletsNike deepens India push with new running shoe, seeking fresh growth enginesPositive
- economictimes.indiatimes.com · 1 outletIndia's running boom has Nike, Asics sprinting for the next $10 billionPositive
- allhiphop.com · 1 outletOutkast's Nike Collection Heads To More StoresPositive
- economictimes.indiatimes.com · 1 outletBuilding the 'Nike for Doctors': How Knya built a Rs 250 crore businessPositive
- wwd.com · 1 outletNike Announces New Running Shoe Made Expressly for IndiaPositive
- economictimes.indiatimes.com · 1 outletNike deepens India push with first-ever exclusive running shoe, seeks fresh growth enginesPositive
- www.thehindu.com · 1 outletNike launches Vegam Run, its first running shoe designed for IndiaPositive
- www.afaqs.com · 1 outletNike turns to Indian runners for its new Vegam Run shoeNeutral
Show the table · 11 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Nike deepens India push with new running shoe, seeking fresh growth engines | www.asiaone.com | 4 | Positive |
| India's running boom has Nike, Asics sprinting for the next $10 billion | economictimes.indiatimes.com | 1 | Positive |
| Outkast's Nike Collection Heads To More Stores | allhiphop.com | 1 | Positive |
| Building the 'Nike for Doctors': How Knya built a Rs 250 crore business | economictimes.indiatimes.com | 1 | Positive |
| Nike Announces New Running Shoe Made Expressly for India | wwd.com | 1 | Positive |
| Nike deepens India push with first-ever exclusive running shoe, seeks fresh growth engines | economictimes.indiatimes.com | 1 | Positive |
| Nike launches Vegam Run, its first running shoe designed for India | www.thehindu.com | 1 | Positive |
| Nike turns to Indian runners for its new Vegam Run shoe | www.afaqs.com | 1 | Neutral |
| Nike updates its classic Air Force 1 with Gore-Tex and Vibram grip | gq.co.za | 1 | Neutral |
| 25 best fall running shoe deals: Get up to 50% off New Balance, Nike and Hoka | www.tomsguide.com | 1 | Neutral |
| Georgia players, Outkast team up with Nike before first Georgia-Florida game in Atlanta | www.wsbtv.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, October 28, 2026
8 headlines, average tone -25: 1 positive, 4 neutral and 3 negative. Showing all 8.
- magic983.com · 2 outletsBTS Member J-Hope's Nike x NIGO Air Force 1 Reportedly Sells Out Within MinutesPositive
- www.fool.com · 2 outletsYou Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.Negative
- www.ibtimes.com.au · 1 outletNike Shares Edge Lower in Early Trading as Turnaround Efforts Face Continued Sales PressureNegative
- 247wallst.com · 1 outletNike's Dividend Now Pays Like a Treasury. Here's What Could Put It at RiskNegative
- www.complex.com · 1 outletNike Creates Limited-Edition "Outkast U" Collection for Georgia v. FloridaNeutral
- wwd.com · 1 outletNike Reaches Out to Women With a Floating Sneaker HeelNeutral
- www.gq-magazine.co.uk · 1 outletNike has made the Air Force 1 ready for rain, mud, and snowNeutral
- www.gq-magazine.co.uk · 1 outletNike's freakiest sneaker just got freakierNeutral
Show the table · 8 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| BTS Member J-Hope's Nike x NIGO Air Force 1 Reportedly Sells Out Within Minutes | magic983.com | 2 | Positive |
| You Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead. | www.fool.com | 2 | Negative |
| Nike Shares Edge Lower in Early Trading as Turnaround Efforts Face Continued Sales Pressure | www.ibtimes.com.au | 1 | Negative |
| Nike's Dividend Now Pays Like a Treasury. Here's What Could Put It at Risk | 247wallst.com | 1 | Negative |
| Nike Creates Limited-Edition "Outkast U" Collection for Georgia v. Florida | www.complex.com | 1 | Neutral |
| Nike Reaches Out to Women With a Floating Sneaker Heel | wwd.com | 1 | Neutral |
| Nike has made the Air Force 1 ready for rain, mud, and snow | www.gq-magazine.co.uk | 1 | Neutral |
| Nike's freakiest sneaker just got freakier | www.gq-magazine.co.uk | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, October 27, 2026
18 headlines, average tone -14: 1 positive, 13 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 18.
- www.fool.com · 3 outletsShould You Forget Nike Stock Near a 52-Week Low?Negative
- www.fool.com · 2 outletsYou Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.Negative
- www.wtoc.com · 2 outletsOutkast teams up with Nike, UGA on special-edition apparel for 1st Georgia-Florida game in AtlantaNeutral
- punchng.com · 1 outletPayPal, Nike lead $4.96tn market losses since 2021Negative
- asia.nikkei.com · 1 outletASICS on Nike's heels in US market comebackNegative
- www.philstar.com · 1 outletNike brings back running shoes series after over a decadePositive
- www.highsnobiety.com · 1 outletNike's Bold & Blue Air Force 1 Sneaker Bets Big on BlueNeutral
- www.highsnobiety.com · 1 outletNike's Lahar Low Is the Answer to Miserable WeatherNeutral
Show the table · 18 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Should You Forget Nike Stock Near a 52-Week Low? | www.fool.com | 3 | Negative |
| You Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead. | www.fool.com | 2 | Negative |
| Outkast teams up with Nike, UGA on special-edition apparel for 1st Georgia-Florida game in Atlanta | www.wtoc.com | 2 | Neutral |
| PayPal, Nike lead $4.96tn market losses since 2021 | punchng.com | 1 | Negative |
| ASICS on Nike's heels in US market comeback | asia.nikkei.com | 1 | Negative |
| Nike brings back running shoes series after over a decade | www.philstar.com | 1 | Positive |
| Nike's Bold & Blue Air Force 1 Sneaker Bets Big on Blue | www.highsnobiety.com | 1 | Neutral |
| Nike's Lahar Low Is the Answer to Miserable Weather | www.highsnobiety.com | 1 | Neutral |
| From Nike Kobe to New Balance, 5 sneakers on our radar | gq.co.za | 1 | Neutral |
| Why did Nike make a sneaker out of a meme? | www.gq-magazine.co.uk | 1 | Neutral |
| Nike ACG teams up with Helinox for its latest outdoor collection, and the results are seriously lightweight | www.t3.com | 1 | Neutral |
| Nike CEO Elliott Hill Says He Schedules Family Time Like Work Meetings | www.businessinsider.com | 1 | Neutral |
| Nike releases Philly-inspired Air Force 1 sneakers for LeBron James | www.phillyvoice.com | 1 | Neutral |
| Nike, Outkast team up for exclusive Georgia Bulldogs collection | www.fox5atlanta.com | 1 | Neutral |
| Nike's New Air Force 1 Is Spiffy & Square-Toed | www.highsnobiety.com | 1 | Neutral |
| Nike's P-6000 "Thunder Blue" Wears Swaggy Cordura Workwear | www.highsnobiety.com | 1 | Neutral |
| Nike's Batman Air Max 95 Is Fit for a Superhero | www.highsnobiety.com | 1 | Neutral |
| Designed With Megan Rapinoe, the Nike Victory Collection Celebrates the Next Generation of Athletes | www.webwire.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, October 26, 2026
23 headlines, average tone -9: 1 positive, 19 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 23.
- www.aol.com · 3 outletsShould You Buy the Dip in Nike Stock While the Market Is This Nervous?Neutral
- 247wallst.com · 2 outletsAthletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2%Negative
- www.aol.com · 2 outletsIs Nike Still a Growth Stock? Here's the Answer.Neutral
- insideretail.asia · 1 outletHow Adidas is getting the fundamentals right to gain the lead over players like NikeNegative
- www.hitc.com · 1 outletHow Adidas clapped back at LeBron James' Anthony Edwards insult with a dig at NikeNegative
- www.highsnobiety.com · 1 outletNike's Air Max 95 GTX "Camo Green" Is a Winterized WinnerPositive
- economictimes.indiatimes.com · 1 outletMeet Phil Knight, Nike co-founder who sold shoes from his car trunk in 1964, 61 years later, he and his wife pledged $2 billion to a cancer instituteNeutral
- www.highsnobiety.com · 1 outletNike's Vomero 5 Cordura "Camo Green" Is Ready for Boot CampNeutral
Show the table · 23 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Should You Buy the Dip in Nike Stock While the Market Is This Nervous? | www.aol.com | 3 | Neutral |
| Athletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2% | 247wallst.com | 2 | Negative |
| Is Nike Still a Growth Stock? Here's the Answer. | www.aol.com | 2 | Neutral |
| How Adidas is getting the fundamentals right to gain the lead over players like Nike | insideretail.asia | 1 | Negative |
| How Adidas clapped back at LeBron James' Anthony Edwards insult with a dig at Nike | www.hitc.com | 1 | Negative |
| Nike's Air Max 95 GTX "Camo Green" Is a Winterized Winner | www.highsnobiety.com | 1 | Positive |
| Meet Phil Knight, Nike co-founder who sold shoes from his car trunk in 1964, 61 years later, he and his wife pledged $2 billion to a cancer institute | economictimes.indiatimes.com | 1 | Neutral |
| Nike's Vomero 5 Cordura "Camo Green" Is Ready for Boot Camp | www.highsnobiety.com | 1 | Neutral |
| Nike CEO Elliott Hill: The Reset Strategy and What Changed | everything-pr.com | 1 | Neutral |
| The Nike Kobe Dunk Low Protro Mamba Eterno Comes With Mamba Mentality | www.highsnobiety.com | 1 | Neutral |
| Nike has not found the limits of Air yet, says running footwear VP Bret Schoolmeester | | timesofindia.indiatimes.com | 1 | Neutral |
| These Nike V2K Sneakers Are One of Dakota Johnson's Staples | www.marieclaire.com | 1 | Neutral |
| Nike's LeBron James celebration in Philly now includes Air Force 1 '01 'Philly' shoes | www.inquirer.com | 1 | Neutral |
| Nike Air Force 1 Low SQT Square Toe Release Date JF7766-001 JF7766-100 | wwd.com | 1 | Neutral |
| Shop the Beams-Exclusive Nike Zoom Skylon 11 Parachute Beige | www.highsnobiety.com | 1 | Neutral |
| NIKE, Inc. (NYSE:NKE) Stock Has Average Price Target of $41.07 | www.dailypolitical.com | 1 | Neutral |
| The Nike Air Max 90 Light Orewood Brown Is a Material Masterclass | www.highsnobiety.com | 1 | Neutral |
| Nike After Dark Tour Returns to Los Angeles on Oct. 24 | lamag.com | 1 | Neutral |
| Nike CFO Brings Healthy Realism to Financial Projections, Analysts Say | wwd.com | 1 | Neutral |
| Kyle Wilson's Nike SB Air Max 95 Is a Footwear Fortress | www.highsnobiety.com | 1 | Neutral |
| Nike Made Special Foamposite Sneakers Releasing Only for OSU and LSU | wwd.com | 1 | Neutral |
| Nike Canada: Sale up to 20% off + Member Exclusive Sale | smartcanucks.ca | 1 | Neutral |
| Reintroducing Nike Tech: Sportswear Innovation Engineered to Protect In Style | www.webwire.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Friday, October 23, 2026
8 headlines, average tone -10: 1 positive, 5 neutral and 2 negative. Showing all 8.
- www.aol.com · 3 outletsUp 17% Off Its 52-Week Low, Is Nike's Turnaround Finally Gaining Steam?Positive
- townhall.com · 1 outletNike Bets on Politics. Investors Paid the Price.Negative
- www.marieclaire.com · 1 outletDakota Johnson Trades Her Go-To Nike Sneakers for Rare AsicsNegative
- www.highsnobiety.com · 1 outletNike's Wedged-up Shox Sneaker Leans LuxeNeutral
- wwd.com · 1 outletNike's New Trio of Air Max Sneakers Calls to Mind BatmanNeutral
- bleacherreport.com · 1 outletLeBron James' 76ers Home Opener Celebrated By Nike with Special Edition Air Force 1 Shoe in PhotosNeutral
- www.runnersworld.com · 1 outletNike x Hyperice Air Zoom Hyperslide: We Tested To Learn It's Not a High-Tech GimmickNeutral
- www.fool.com · 1 outletAll It Takes Is 1,220 Shares of Nike Stock to Generate $2,000 a Year in Dividends. Is It Worth It?Neutral
Show the table · 8 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Up 17% Off Its 52-Week Low, Is Nike's Turnaround Finally Gaining Steam? | www.aol.com | 3 | Positive |
| Nike Bets on Politics. Investors Paid the Price. | townhall.com | 1 | Negative |
| Dakota Johnson Trades Her Go-To Nike Sneakers for Rare Asics | www.marieclaire.com | 1 | Negative |
| Nike's Wedged-up Shox Sneaker Leans Luxe | www.highsnobiety.com | 1 | Neutral |
| Nike's New Trio of Air Max Sneakers Calls to Mind Batman | wwd.com | 1 | Neutral |
| LeBron James' 76ers Home Opener Celebrated By Nike with Special Edition Air Force 1 Shoe in Photos | bleacherreport.com | 1 | Neutral |
| Nike x Hyperice Air Zoom Hyperslide: We Tested To Learn It's Not a High-Tech Gimmick | www.runnersworld.com | 1 | Neutral |
| All It Takes Is 1,220 Shares of Nike Stock to Generate $2,000 a Year in Dividends. Is It Worth It? | www.fool.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Nike, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.