Tone mix
Week by week 52 weeks
Oct 27, 2025Oct 19, 2026
Share of McDonald's Corporation's 7,149 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 5, 2026 · tone -56McDonald's sued over AI tool that recommends prices to US franchisees-54
- Week of Jan 26, 2026 · tone +16Martin Lewis urges McDonald's customers to use reward points+40
- Week of Feb 23, 2026 · tone +30Costco adds a new menu item to its food court to rival the McDonald's Shamrock Shake+36
- Week of Dec 8, 2025 · tone -36McDonald's makes major U-turn due to customer complaints-35
- Week of Sep 21, 2026 · tone +25McDonald's To Invest $8.5 Billion In Store Upgrades+27
- Week of Jan 5, 2026 · tone -45McDonald's to axe 17 items to make way for new 'secret' menu-26
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about McDonald's Corporation in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 133 | +10 |
| Last 30 sessions | 933 | 0 |
| Last 90 sessions | 2,215 | -5 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
13 headlines, average tone +12: 5 positive, 5 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 13.
- www.reporterherald.com · 6 outletsMom alleges 6-year-old pricked by needle inside Longmont McDonald'sNegative
- saobserver.net · 2 outletsMcDonald's open, No Frills coming soon at Vernon's new developmentPositive
- retail.economictimes.indiatimes.com · 1 outletMcDonald's Celebrates 500th Restaurant Opening in India, Plans to Expand to 580 by FY28, ETRetailPositive
- www.greenocktelegraph.co.uk · 1 outletGreenock McDonald's gets permission for two EV chargersPositive
- nationalenquirer.com · 1 outletMaine Woman Allegedly Created 'Standoff' In McDonald's Bathroom After Claiming To Have A GunNegative
- morristowngreen.com · 1 outletIn Morris Plains, a McDonald's controversy sets the stage for a mayoral showdownNegative
- vernonmorningstar.com · 1 outletMcDonald's open, No Frills coming soon at Vernon's new Hillview VillagePositive
- thebuzz.iheart.com · 1 outletMcDonald's Launches Cranberry Drinks and Cookie Butter Coffees | 94.5 The BuzzPositive
Show the table · 13 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Mom alleges 6-year-old pricked by needle inside Longmont McDonald's | www.reporterherald.com | 6 | Negative |
| McDonald's open, No Frills coming soon at Vernon's new development | saobserver.net | 2 | Positive |
| McDonald's Celebrates 500th Restaurant Opening in India, Plans to Expand to 580 by FY28, ETRetail | retail.economictimes.indiatimes.com | 1 | Positive |
| Greenock McDonald's gets permission for two EV chargers | www.greenocktelegraph.co.uk | 1 | Positive |
| Maine Woman Allegedly Created 'Standoff' In McDonald's Bathroom After Claiming To Have A Gun | nationalenquirer.com | 1 | Negative |
| In Morris Plains, a McDonald's controversy sets the stage for a mayoral showdown | morristowngreen.com | 1 | Negative |
| McDonald's open, No Frills coming soon at Vernon's new Hillview Village | vernonmorningstar.com | 1 | Positive |
| McDonald's Launches Cranberry Drinks and Cookie Butter Coffees | 94.5 The Buzz | thebuzz.iheart.com | 1 | Positive |
| mcdonald's french fry mouse recycles old happy meal toy | www.designboom.com | 1 | Neutral |
| McDonald's launching holiday-themed drinks for limited time only | www.wbrc.com | 1 | Neutral |
| PRESS RELEASE: McDonald's Kicks Off November with $8 Quarter Pounder Meals and New Holiday Drinks | www.idsnews.com | 1 | Neutral |
| Sweetgreen, DoorDash, and McDonald's | www.nrn.com | 1 | Neutral |
| McDonald's and Lenovo made a french fries-shaped mouse from recycled Happy Meal toys. | www.theverge.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, October 28, 2026
22 headlines, average tone +7: 8 positive, 9 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 22.
- kiss983.iheart.com · 3 outletsMcDonald's Launches New Drinks For The Holiday SeasonPositive
- i95rocks.com · 2 outletsBangor, Maine Woman Arrested After Standoff At Portland McDonald'sNegative
- www.fool.com · 2 outletsLululemon vs. McDonald's: Can a Beaten-Down Growth Stock Outshine a Dividend Giant?Neutral
- www.bucksfreepress.co.uk · 1 outletResident warns of McDonald's in Wycombe's parking rulesNegative
- www.dailymail.com · 1 outletAmerican man ignites culture clash after blasting McDonald's in France over 'infuriating' portion sizesNegative
- www.morningstar.com · 1 outletMcDonald's new bet on chicken hits a snag as franchisees say the birds are too bigNegative
- www.herefordtimes.com · 1 outletJobs boost from new Leominster McDonald's drive-thru hailedPositive
- thebuzz.iheart.com · 1 outletMcRib Returns to McDonald's Today in Select U.S. Cities | 94.5 The BuzzPositive
Show the table · 22 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| McDonald's Launches New Drinks For The Holiday Season | kiss983.iheart.com | 3 | Positive |
| Bangor, Maine Woman Arrested After Standoff At Portland McDonald's | i95rocks.com | 2 | Negative |
| Lululemon vs. McDonald's: Can a Beaten-Down Growth Stock Outshine a Dividend Giant? | www.fool.com | 2 | Neutral |
| Resident warns of McDonald's in Wycombe's parking rules | www.bucksfreepress.co.uk | 1 | Negative |
| American man ignites culture clash after blasting McDonald's in France over 'infuriating' portion sizes | www.dailymail.com | 1 | Negative |
| McDonald's new bet on chicken hits a snag as franchisees say the birds are too big | www.morningstar.com | 1 | Negative |
| Jobs boost from new Leominster McDonald's drive-thru hailed | www.herefordtimes.com | 1 | Positive |
| McRib Returns to McDonald's Today in Select U.S. Cities | 94.5 The Buzz | thebuzz.iheart.com | 1 | Positive |
| Family of teen killed at Cypress McDonald's retains Ben Crump, seeks answers on workplace safety | www.click2houston.com | 1 | Negative |
| McDonald's McRib is coming back to select cities this week, and Chicago fans are in luck | 94.7 WLS | www.947wls.com | 1 | Positive |
| McDonald's McRib is coming back to select cities this week, and Chicago fans are in luck | www.wlsam.com | 1 | Positive |
| McDonald's Launches New Drinks For The Holiday Season | Shenandoah Country Q102 | shenandoahcountryq102.iheart.com | 1 | Positive |
| McDonald's Is Adding New Holiday Drinks on Nov. 3. See the Flavors | www.moneytalksnews.com | 1 | Positive |
| McDonald's gets into the holiday spirit early with new drinks | www.nrn.com | 1 | Positive |
| McDonald's new holiday menu 2026: Two cranberry drinks, three cookie butter coffees; here's how they differ | economictimes.indiatimes.com | 1 | Neutral |
| McDonald's Reveals New Christmas Menu Drinks Arriving November 3 | www.rustourismnews.com | 1 | Neutral |
| McDonald's Hospital Day Returns October 29 to Support Local Healthcare | www.brightontoday.ca | 1 | Neutral |
| McDonald's is hosting a free Australian music festival with two huge DJs headlining | www.dailymail.com | 1 | Neutral |
| The McDonald's McRib Is Back: Here's the History Behind the Sandwich | www.businessinsider.com | 1 | Neutral |
| Next McDonald's x Pokemon Crossover Dates and More Officially Revealed | gamerant.com | 1 | Neutral |
| McDonald's debuts new holiday drinks with frosted cranberry and cookie butter flavors | nypost.com | 1 | Neutral |
| McDonald's, Casey's, and Chipotle | www.nrn.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, October 27, 2026
16 headlines, average tone +23: 9 positive, 3 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 16.
- www.wthitv.com · 3 outletsMcRib returns Oct. 27 to select McDonald's citiesNeutral
- 247wallst.com · 2 outletsStarbucks Is Beating McDonald's in 2026. But Which Dividend Is Safer?Negative
- www.bizcommunity.com · 1 outletMcDonald's exits Fifa World CupNegative
- www.nrn.com · 1 outletMcDonald's is ending its FIFA World Cup sponsorshipNegative
- www.fox19.com · 1 outletMcDonald's McRib returns to CincinnatiPositive
- www.marketing-interactive.com · 1 outletMcDonald's ends 32-year FIFA World Cup partnership | Marketing-InteractiveNegative
- www.stokesentinel.co.uk · 1 outletNew-look Stoke-on-Trent McDonald's back open from todayPositive
- nypost.com · 1 outletMcDonald's McRib returns to select citiesPositive
Show the table · 16 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| McRib returns Oct. 27 to select McDonald's cities | www.wthitv.com | 3 | Neutral |
| Starbucks Is Beating McDonald's in 2026. But Which Dividend Is Safer? | 247wallst.com | 2 | Negative |
| McDonald's exits Fifa World Cup | www.bizcommunity.com | 1 | Negative |
| McDonald's is ending its FIFA World Cup sponsorship | www.nrn.com | 1 | Negative |
| McDonald's McRib returns to Cincinnati | www.fox19.com | 1 | Positive |
| McDonald's ends 32-year FIFA World Cup partnership | Marketing-Interactive | www.marketing-interactive.com | 1 | Negative |
| New-look Stoke-on-Trent McDonald's back open from today | www.stokesentinel.co.uk | 1 | Positive |
| McDonald's McRib returns to select cities | nypost.com | 1 | Positive |
| McDonald's, 'Top Chef' winner open exclusive Chef's Table Experience | www.qsrweb.com | 1 | Positive |
| McDonald's McRib is back on menu in selected outlets, cities: Check launch date, all about McDonald's iconic sandwich | economictimes.indiatimes.com | 1 | Positive |
| McDonald's brings back the McRib this week. See where | www.aol.com | 1 | Positive |
| McRib returns to McDonald's this week | kyma.com | 1 | Positive |
| How to Improve Your Chances of Winning McDonald's Monopoly | www.savingadvice.com | 1 | Positive |
| McRib returns to McDonald's at select locations for a limited time | www.foxnews.com | 1 | Positive |
| McDonald's ends 32-year FIFA World Cup sponsorship to focus on owned brand IP | www.adgully.com | 1 | Neutral |
| McDonald's is bringing back its cult-favorite sandwich, created by the chef behind Chicken McNuggets, but only for a limited time | economictimes.indiatimes.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, October 26, 2026
27 headlines, average tone +6: 10 positive, 10 neutral and 7 negative. The 8 most widely carried stories are listed; the table holds all 27.
- www.gazettelive.co.uk · 5 outletsTwo McDonald's menu items 'set to return' after fans 'beg' for yearsPositive
- www.royston-crow.co.uk · 2 outletsRoyston's McDonald's restaurant reopens after major redesignPositive
- gizmodo.com · 2 outletsMicrosoft, McDonald's, Verizon, and Others Tell Crypto Platform Not to Tokenize Their StocksNegative
- cbs6albany.com · 1 outletLatham McDonald's unlawfully dumped grease down storm drainNegative
- vocm.com · 1 outletMcDonald's Area Commotion Leads to Two ArrestsNegative
- www.bandt.com.au · 1 outletMcDonald's Ends FIFA World Cup SponsorshipNegative
- www.moneycontrol.com · 1 outletRs 99 meals bring customers back to KFC, McDonald's as QSR sales reboundPositive
- www.campaignindia.in · 1 outletMcDonald's walks away from 32-year FIFA World Cup sponsorshipNegative
Show the table · 27 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Two McDonald's menu items 'set to return' after fans 'beg' for years | www.gazettelive.co.uk | 5 | Positive |
| Royston's McDonald's restaurant reopens after major redesign | www.royston-crow.co.uk | 2 | Positive |
| Microsoft, McDonald's, Verizon, and Others Tell Crypto Platform Not to Tokenize Their Stocks | gizmodo.com | 2 | Negative |
| Latham McDonald's unlawfully dumped grease down storm drain | cbs6albany.com | 1 | Negative |
| McDonald's Area Commotion Leads to Two Arrests | vocm.com | 1 | Negative |
| McDonald's Ends FIFA World Cup Sponsorship | www.bandt.com.au | 1 | Negative |
| Rs 99 meals bring customers back to KFC, McDonald's as QSR sales rebound | www.moneycontrol.com | 1 | Positive |
| McDonald's walks away from 32-year FIFA World Cup sponsorship | www.campaignindia.in | 1 | Negative |
| McDonald's restaurant plans approved despite 387 objections | www.whtimes.co.uk | 1 | Positive |
| McDonald's Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul | www.adweek.com | 1 | Negative |
| McDonald's ends 32-year FIFA World Cup sponsorship as it rethinks marketing | www.afaqs.com | 1 | Negative |
| McRib Is Back At McDonald's | artvoice.com | 1 | Positive |
| McDonald's launches G-Dragon collaboration burgers in India | www.adgully.com | 1 | Positive |
| McDonald's serves up 99th Irish restaurant in Carrigaline | www.echolive.ie | 1 | Positive |
| The McRib is BACK! McDonald's cult-favorite sandwich returns EARLY in shock news for fans - but there's a catch | www.dailymail.com | 1 | Positive |
| McDonald's just teased a mysterious new sandwich coming to Canada | Daily Hive | dailyhive.com | 1 | Positive |
| McDonald's Australia confirms massive change to restaurants, offerings | www.realcommercial.com.au | 1 | Positive |
| Microsoft, McDonald's, Alphabet, and More Say No to Crypto Platforms' Stock Tokenization Plans | www.techtimes.com | 1 | Neutral |
| McDonald's Corporation $MCD Position Reduced by Tower View Wealth Management LLC | www.tickerreport.com | 1 | Neutral |
| McDonald's brings exciting flavors at affordable prices with new creamy bbq, honey butter flavors | www.manilatimes.net | 1 | Neutral |
| McDonald's Corporation $MCD Stock: Townsend & Associates Inc Lowers Stake | www.tickerreport.com | 1 | Neutral |
| Coffee Price Check: Starbucks, Dunkin', 7 Brew, Wawa, and McDonald's | www.aol.com | 1 | Neutral |
| Mcrib returns October 27 to select McDonald's locations | www.el-balad.com | 1 | Neutral |
| Roanoke McDonald's to offer free small breakfast combo to first responders Wednesday, Oct. 28 | www.wsls.com | 1 | Neutral |
| What McDonald's Items Are Eligible for Monopoly Sweepstakes? Here's What You Should Buy | www.savingadvice.com | 1 | Neutral |
| McDonald's Monopoly Player Wins Carnival Cruise. So, Taxes? | brobible.com | 1 | Neutral |
| Critical Comparison: Black Rock Coffee Bar (NASDAQ:BRCB) & McDonald's (NYSE:MCD) | www.tickerreport.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Friday, October 23, 2026
13 headlines, average tone +40: 8 positive, 3 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 13.
- www.aol.com · 3 outletsMcDonald's Is Crowned a Dividend King. Is Owning 65 Shares Worth It for $500 in Yearly Dividend Income?Positive
- www.fool.com · 3 outletsMcDonald's Has Lost a Fifth of Its Value in 2026. Is It Time to Buy?Negative
- www.prokerala.com · 2 outletsMcDonald's India operator Westlife Foodworld swings to Q2 loss of Rs 2.7 croreNegative
- www.gazetteherald.co.uk · 2 outletsMcDonald's at Bilborough Top reopened on October 22Positive
- www.riotimesonline.com · 1 outletYPF McDonald's: First Argentina Station OpensPositive
- www.clare.fm · 1 outletPlans Submitted For Major Refurbishment Of Shannon McDonald's RestaurantPositive
- www.aol.com · 1 outletThe McRib is coming back to McDonald's. See wherePositive
- nypost.com · 1 outletMcDonald's brings back cult-favorite McRib sandwichPositive
Show the table · 13 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| McDonald's Is Crowned a Dividend King. Is Owning 65 Shares Worth It for $500 in Yearly Dividend Income? | www.aol.com | 3 | Positive |
| McDonald's Has Lost a Fifth of Its Value in 2026. Is It Time to Buy? | www.fool.com | 3 | Negative |
| McDonald's India operator Westlife Foodworld swings to Q2 loss of Rs 2.7 crore | www.prokerala.com | 2 | Negative |
| McDonald's at Bilborough Top reopened on October 22 | www.gazetteherald.co.uk | 2 | Positive |
| YPF McDonald's: First Argentina Station Opens | www.riotimesonline.com | 1 | Positive |
| Plans Submitted For Major Refurbishment Of Shannon McDonald's Restaurant | www.clare.fm | 1 | Positive |
| The McRib is coming back to McDonald's. See where | www.aol.com | 1 | Positive |
| McDonald's brings back cult-favorite McRib sandwich | nypost.com | 1 | Positive |
| Hay Hill McDonald's in city centre reopens with new layout | www.eveningnews24.co.uk | 1 | Positive |
| McDonald's to bring back 2 menu favourites that fans have been 'begging for' | www.mirror.co.uk | 1 | Positive |
| McDonald's Corporation $MCD Shares Sold by Precedent Wealth Partners LLC | www.themarketsdaily.com | 1 | Neutral |
| Wilmington-area McDonald's to offer free breakfast to first responders Oct. 28 | www.wwaytv3.com | 1 | Neutral |
| Pop-Tarts Has a New Flavor That Fans Say Tastes Like 'A McDonald's Apple Pie' | www.aol.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about McDonald's Corporation, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.