Tone mix
Week by week 52 weeks
Share of Mattel, Inc.'s 985 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Mar 23, 2026 · tone +59Mattel Unveils Full "Masters of the Universe" Product Line Ahead of Highly Anticipated Live-Action Film+56
- Week of Feb 9, 2026 · tone -19Mattel Planning New Huge Indoor Waterpark In Illinois-44
- Week of May 25, 2026 · tone +60Carida Capital Group announces Mattel Wonder Indoor Waterpark coming to North Carolina as part of new entertainment district+43
- Week of Sep 7, 2026 · tone -20This Sci-Fi Movie Based On A Beloved Mattel Toy Line Was A Cinematic Disaster-37
- Week of Aug 3, 2026 · tone -13Mattel Posts Q2 Loss As Higher Costs Offset Sales Growth-34
- Week of Apr 13, 2026 · tone +43Coin-op amusements news | Mattel Wonder Indoor Waterpark appoints exclusive supplier+33
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Mattel, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 4 | +24 |
| Last 30 sessions | 144 | +8 |
| Last 90 sessions | 360 | +15 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
1 headline, average tone -99: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.thepinknews.com · 1 outletTrixie Mattel's planned Dead by Daylight skin was scrapped after 'ignorant' comment, leaker claimsNegative
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| Trixie Mattel's planned Dead by Daylight skin was scrapped after 'ignorant' comment, leaker claims | www.thepinknews.com | 1 | Negative |
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Headlines on Thursday, October 22, 2026
2 headlines, average tone +98: 2 positive, 0 neutral and 0 negative. Showing all 2.
- www.insidermonkey.com · 1 outletMattel (MAT): Leadership Pivot and Takeover Interest Drive Rebound Following Q3 SoftnessPositive
- licensing.biz · 1 outletMattel introduces new channel-led commercial structure across Core EuropePositive
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| Mattel (MAT): Leadership Pivot and Takeover Interest Drive Rebound Following Q3 Softness | www.insidermonkey.com | 1 | Positive |
| Mattel introduces new channel-led commercial structure across Core Europe | licensing.biz | 1 | Positive |
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Headlines on Wednesday, October 21, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletStock Traders Purchase High Volume of Call Options on Mattel (NASDAQ:MAT)Neutral
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| Stock Traders Purchase High Volume of Call Options on Mattel (NASDAQ:MAT) | www.dailypolitical.com | 1 | Neutral |
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Headlines on Tuesday, October 20, 2026
4 headlines, average tone 0: 0 positive, 4 neutral and 0 negative. Showing all 4.
- www.retaildetail.eu · 1 outletMattel reorganizes European sales organization around retail channelsNeutral
- econotimes.com · 1 outletMattel Appoints Former Amgen CFO Peter Griffith as Finance ChiefNeutral
- www.retaildive.com · 1 outletMattel names second CFO in under 18 monthsNeutral
- www.webwire.com · 1 outletMattel Appoints Peter Griffith as Chief Financial Officer and Board DirectorNeutral
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| Mattel reorganizes European sales organization around retail channels | www.retaildetail.eu | 1 | Neutral |
| Mattel Appoints Former Amgen CFO Peter Griffith as Finance Chief | econotimes.com | 1 | Neutral |
| Mattel names second CFO in under 18 months | www.retaildive.com | 1 | Neutral |
| Mattel Appoints Peter Griffith as Chief Financial Officer and Board Director | www.webwire.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
2 headlines, average tone -96: 0 positive, 0 neutral and 2 negative. Showing all 2.
- www.marketplace.org · 1 outletWhy it's been a rough time for toy makers Mattel and HasbroNegative
- www.laineygossip.com · 1 outletWe need a palate cleanser from Mattel's egregious Celine Dion Barbie dollNegative
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| Why it's been a rough time for toy makers Mattel and Hasbro | www.marketplace.org | 1 | Negative |
| We need a palate cleanser from Mattel's egregious Celine Dion Barbie doll | www.laineygossip.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Mattel, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.