Tone mix
Week by week 52 weeks
Share of Macy's Inc.'s 1,266 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 13, 2026 · tone -57Macy's Confirms New Store Closures in California and Multiple U.S. States-69
- Week of Dec 15, 2025 · tone -69Woman stabbed while changing baby in restroom at Macy's Herald Square in New York-67
- Week of Apr 27, 2026 · tone -50Doors of Macy's closed at Pittsburgh Mills location-60
- Week of May 18, 2026 · tone +62Berkshire Hathaway triples Alphabet stake and invests in Delta and Macy's under new CEO+58
- Week of Jul 13, 2026 · tone -22Harford Mall overhaul: Crews begin demolition of former Macy's storefront-55
- Week of Jan 12, 2026 · tone -71Macy's to shutter 14 stores in latest round of closures: See the list of stores impacted-54
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Macy's Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 15 | -2 |
| Last 30 sessions | 76 | +5 |
| Last 90 sessions | 250 | +3 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- www.laughingplace.com · 1 outletEarl the Squirrel Gets a Macy's Parade BalloonNeutral
- www.webwire.com · 1 outletUniversal Orlando Resort's Fan-Favorite, Original Holiday Character, Earl The Squirrel, Will Soar As A Larger-Than-Life Balloon During The 100th Macy's Thanksgiving Day Parade And Universal's Holiday Parade Featuring Macy'sNeutral
- www.click2houston.com · 1 outletEarl the Squirrel is going big: Universal Orlando character to debut as Macy's Parade balloonNeutral
Show the table · 3 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Earl the Squirrel Gets a Macy's Parade Balloon | www.laughingplace.com | 1 | Neutral |
| Universal Orlando Resort's Fan-Favorite, Original Holiday Character, Earl The Squirrel, Will Soar As A Larger-Than-Life Balloon During The 100th Macy's Thanksgiving Day Parade And Universal's Holiday Parade Featuring Macy's | www.webwire.com | 1 | Neutral |
| Earl the Squirrel is going big: Universal Orlando character to debut as Macy's Parade balloon | www.click2houston.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outletMacy's Thanksgiving Day Parade first look: See Universal Orlando's debut balloon marking 100-year milestone (exclusive)Neutral
Show the table · 1 row, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Macy's Thanksgiving Day Parade first look: See Universal Orlando's debut balloon marking 100-year milestone (exclusive) | www.aol.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, October 27, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.stltoday.com · 1 outletPurina Dog Chow joins 100th Macy's Thanksgiving Day ParadeNeutral
- www.sheknows.com · 1 outletMacy's Friends & Family Sale 2026: Top Deals Over 50% Off, Editor PIcksNeutral
Show the table · 2 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Purina Dog Chow joins 100th Macy's Thanksgiving Day Parade | www.stltoday.com | 1 | Neutral |
| Macy's Friends & Family Sale 2026: Top Deals Over 50% Off, Editor PIcks | www.sheknows.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, October 26, 2026
4 headlines, average tone +16: 1 positive, 3 neutral and 0 negative. Showing all 4.
- www.newsandtribune.com · 5 outletsHotel in former Macy's, new concert venues proposed for mallNeutral
- www.retaildive.com · 1 outletMacy's revamps Santaland, brings back Holiday SquarePositive
- www.dailymail.com · 1 outletMacy's massive fall sale is on - Kate Spade, Coach, Ralph Lauren, and more luxe finds start at $8Neutral
- www.noozhawk.com · 1 outletHearing to Consider Development Plan for La Cumbre Plaza Macy's SiteNeutral
Show the table · 4 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Hotel in former Macy's, new concert venues proposed for mall | www.newsandtribune.com | 5 | Neutral |
| Macy's revamps Santaland, brings back Holiday Square | www.retaildive.com | 1 | Positive |
| Macy's massive fall sale is on - Kate Spade, Coach, Ralph Lauren, and more luxe finds start at $8 | www.dailymail.com | 1 | Neutral |
| Hearing to Consider Development Plan for La Cumbre Plaza Macy's Site | www.noozhawk.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Friday, October 23, 2026
4 headlines, average tone -25: 0 positive, 3 neutral and 1 negative. Showing all 4.
- abc7chicago.com · 1 outletChicago crime: Jada Beatty, woman pleads guilty to attacks on CTA train, Macy's store in 2025 on State Street, court records showNegative
- www.sheknows.com · 1 outletCoach Shearling Tabby Bag Is Still in Stock at Macy's for Holiday 2026Neutral
- www.sheknows.com · 1 outletMacy's Hello Kitty Thanksgiving Parade Collection Starts at $17Neutral
- wwd.com · 1 outletMacy's Herald Square Morphs for the Holiday SeasonNeutral
Show the table · 4 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Chicago crime: Jada Beatty, woman pleads guilty to attacks on CTA train, Macy's store in 2025 on State Street, court records show | abc7chicago.com | 1 | Negative |
| Coach Shearling Tabby Bag Is Still in Stock at Macy's for Holiday 2026 | www.sheknows.com | 1 | Neutral |
| Macy's Hello Kitty Thanksgiving Parade Collection Starts at $17 | www.sheknows.com | 1 | Neutral |
| Macy's Herald Square Morphs for the Holiday Season | wwd.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Macy's Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.