Tone mix
Week by week 51 weeks
Share of Southwest Airlines Co.'s 209 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 6, 2026 · tone +98Southwest Airlines Co. Begins Santa Rosa Service And Introduces Sip And Ship Program+102
- Week of Sep 21, 2026 · tone +100UBS Group Issues Positive Forecast for Southwest Airlines (NYSE:LUV) Stock Price+91
- Week of Mar 16, 2026 · tone -52UBS Group Cuts Southwest Airlines (NYSE:LUV) Price Target to $59.00-81
- Week of Jan 5, 2026 · tone +100Southwest Airlines (NYSE:LUV) Price Target Raised to $45.00+70
- Week of Jun 22, 2026 · tone +100Evercore Issues Positive Forecast for Southwest Airlines (NYSE:LUV) Stock Price+69
- Week of Oct 12, 2026 · tone +98Southwest Airlines expands loyalty benefits, adds premium travel offerings (LUV:NYSE)+67
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Southwest Airlines Co. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 10 | +40 |
| Last 30 sessions | 17 | +47 |
| Last 90 sessions | 55 | +20 |
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Every headline in the period counts equally.
Headlines on Monday, October 26, 2026
4 headlines, average tone +25: 1 positive, 3 neutral and 0 negative. Showing all 4.
- www.tickerreport.com · 1 outletSouthwest Airlines (NYSE:LUV) Given New $54.00 Price Target at UBS GroupPositive
- www.tickerreport.com · 1 outletSouthwest Airlines (NYSE:LUV) Issues FY 2026 Earnings GuidanceNeutral
- www.themarketsdaily.com · 1 outletSouthwest Airlines (NYSE:LUV) Releases FY 2026 Earnings GuidanceNeutral
- www.dailypolitical.com · 1 outletWhat Southwest Airlines (LUV) Said on Its Q3 Earnings CallNeutral
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| Southwest Airlines (NYSE:LUV) Given New $54.00 Price Target at UBS Group | www.tickerreport.com | 1 | Positive |
| Southwest Airlines (NYSE:LUV) Issues FY 2026 Earnings Guidance | www.tickerreport.com | 1 | Neutral |
| Southwest Airlines (NYSE:LUV) Releases FY 2026 Earnings Guidance | www.themarketsdaily.com | 1 | Neutral |
| What Southwest Airlines (LUV) Said on Its Q3 Earnings Call | www.dailypolitical.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
3 headlines, average tone +33: 1 positive, 2 neutral and 0 negative. Showing all 3.
- www.aol.com · 2 outletsSouthwest (LUV) Q3 2026 Earnings Call TranscriptNeutral
- www.dailypolitical.com · 1 outletSouthwest Airlines (NYSE:LUV) Posts Quarterly Earnings Results, Beats Expectations By $0.09 EPSPositive
- www.cnbc.com · 1 outletStocks making the biggest moves midday: PG, LRCX, BX, LUV, TTMINeutral
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| Southwest (LUV) Q3 2026 Earnings Call Transcript | www.aol.com | 2 | Neutral |
| Southwest Airlines (NYSE:LUV) Posts Quarterly Earnings Results, Beats Expectations By $0.09 EPS | www.dailypolitical.com | 1 | Positive |
| Stocks making the biggest moves midday: PG, LRCX, BX, LUV, TTMI | www.cnbc.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
3 headlines, average tone +66: 2 positive, 1 neutral and 0 negative. Showing all 3.
- seekingalpha.com · 1 outletSouthwest Airlines shares rise after Q3 earnings beat estimates (LUV:NYSE)Positive
- www.tickerreport.com · 1 outletSouthwest Airlines (NYSE:LUV) Posts Earnings Results, Beats Expectations By $0.09 EPSPositive
- www.cnbc.com · 1 outletSouthwest Airlines (LUV) 3Q 2026 earningsNeutral
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| Southwest Airlines shares rise after Q3 earnings beat estimates (LUV:NYSE) | seekingalpha.com | 1 | Positive |
| Southwest Airlines (NYSE:LUV) Posts Earnings Results, Beats Expectations By $0.09 EPS | www.tickerreport.com | 1 | Positive |
| Southwest Airlines (LUV) 3Q 2026 earnings | www.cnbc.com | 1 | Neutral |
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Headlines on Tuesday, October 20, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletSouthwest Airlines (LUV) Projected to Release Earnings on WednesdayNeutral
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| Southwest Airlines (LUV) Projected to Release Earnings on Wednesday | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletSouthwest Airlines Co. (NYSE:LUV) Stock Now Rated "Hold" by Sell-Side BrokeragesNeutral
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| Southwest Airlines Co. (NYSE:LUV) Stock Now Rated "Hold" by Sell-Side Brokerages | www.dailypolitical.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Southwest Airlines Co., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.