Tone mix
Week by week 52 weeks
Share of HUBSPOT, INC.'s 472 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone +64Here's What Hit HubSpot (HUBS) in Q3+68
- Week of Oct 5, 2026 · tone -55HubSpot (NYSE:HUBS) Issues Q3 2026 Earnings Guidance-63
- Week of Sep 14, 2026 · tone +70FinancialContent - HubSpot, ServiceNow, Okta, Workday, and Zscaler Shares Skyrocket, What You Need To Know+58
- Week of Aug 24, 2026 · tone -50Zoom Falls 6% as Soft Q3 Profit Guidance Overshadows a Double Beat; HubSpot and Monday.com Slip-58
- Week of Sep 7, 2026 · tone +53Amwhiz Delivers HubSpot CRM Services to Businesses Across Global Markets+51
- Week of Jul 20, 2026 · tone -32HubSpot (NYSE:HUBS) Shares Down 4.6% on Analyst Downgrade-48
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about HUBSPOT, INC. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | +27 |
| Last 30 sessions | 46 | -6 |
| Last 90 sessions | 149 | +8 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
2 headlines, average tone -22: 1 positive, 0 neutral and 1 negative. Showing all 2.
- www.proactiveinvestors.com · 1 outletHubSpot downgraded by UBS as demand and AI monetization remain uncertainNegative
- www.newjerseytelegraph.com · 1 outletOuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, and SalesforcePositive
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| HubSpot downgraded by UBS as demand and AI monetization remain uncertain | www.proactiveinvestors.com | 1 | Negative |
| OuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, and Salesforce | www.newjerseytelegraph.com | 1 | Positive |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone +28: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.tennesseedaily.com · 1 outletOuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, and SalesforcePositive
- www.pr-inside.com · 1 outletOuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, ...Neutral
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| OuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, and Salesforce | www.tennesseedaily.com | 1 | Positive |
| OuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, ... | www.pr-inside.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
3 headlines, average tone +66: 2 positive, 1 neutral and 0 negative. Showing all 3.
- www.clevelandstar.com · 12 outletsTheeDigital Targets the Gap Between New Leads and Lost Sales Opportunities at Free HubSpot TrainingNeutral
- www.fool.com · 1 outletWhy HubSpot Stock Rallied Today | The Motley FoolPositive
- www.aol.com · 1 outletWhy HubSpot Stock Rallied TodayPositive
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| TheeDigital Targets the Gap Between New Leads and Lost Sales Opportunities at Free HubSpot Training | www.clevelandstar.com | 12 | Neutral |
| Why HubSpot Stock Rallied Today | The Motley Fool | www.fool.com | 1 | Positive |
| Why HubSpot Stock Rallied Today | www.aol.com | 1 | Positive |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletHubSpot (NYSE:HUBS) Stock: Insider Brian Halligan Sells 8,500 SharesNeutral
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| HubSpot (NYSE:HUBS) Stock: Insider Brian Halligan Sells 8,500 Shares | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- markets.financialcontent.com · 1 outletFinancialContent - Samsara, HubSpot, Asana, and Braze Shares Plummet, What You Need To KnowNegative
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| FinancialContent - Samsara, HubSpot, Asana, and Braze Shares Plummet, What You Need To Know | markets.financialcontent.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about HUBSPOT, INC., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.