Tone mix
Week by week 52 weeks
Share of The Hershey Company's 199 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jul 13, 2026 · tone -100UBS Group Has Lowered Expectations for Hershey (NYSE:HSY) Stock Price-88
- Week of Sep 21, 2026 · tone +92Brokerages Set Hershey Company (The) (NYSE:HSY) Price Target at $204.78+78
- Week of Feb 16, 2026 · tone -54Reese Heir Criticizes The Hershey Company for Alleged Shift From Milk Chocolate to Coatings-72
- Week of Jul 20, 2026 · tone -893 Reasons HSY is Risky and 1 Stock to Buy Instead-71
- Week of Sep 14, 2026 · tone +63Hershey wins court fight over Reese's Halloween pumpkin packaging (HSY:NYSE)+52
- Week of Apr 20, 2026 · tone -50Stifel Nicolaus Cuts Hershey (NYSE:HSY) Price Target to $215.00-51
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about The Hershey Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 4 | 0 |
| Last 30 sessions | 14 | +18 |
| Last 90 sessions | 53 | +3 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 1 outletFreddy's partners with The Hershey Company for new limited-time offers and brings back French Onion SteakburgerNeutral
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| Freddy's partners with The Hershey Company for new limited-time offers and brings back French Onion Steakburger | www.prnewswire.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- markets.financialcontent.com · 1 outletFinancialContent - What to expect from Hershey's (HSY) Q3 earningsNeutral
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| FinancialContent - What to expect from Hershey's (HSY) Q3 earnings | markets.financialcontent.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletContrasting Flowers Foods (NYSE:FLO) and Hershey (NYSE:HSY)Neutral
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| Contrasting Flowers Foods (NYSE:FLO) and Hershey (NYSE:HSY) | www.dailypolitical.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletHershey Company (The) $HSY Stock: Foster Victor Wealth Advisors LLC Increases PositionNeutral
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| Hershey Company (The) $HSY Stock: Foster Victor Wealth Advisors LLC Increases Position | www.tickerreport.com | 1 | Neutral |
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Headlines on Monday, October 12, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.insidermonkey.com · 1 outletHershey (HSY): Can Recovering Chocolate Profits Justify its Valuation?Neutral
- www.themarketsdaily.com · 1 outletContrasting Vital Farms (NASDAQ:VITL) and Hershey (NYSE:HSY)Neutral
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| Hershey (HSY): Can Recovering Chocolate Profits Justify its Valuation? | www.insidermonkey.com | 1 | Neutral |
| Contrasting Vital Farms (NASDAQ:VITL) and Hershey (NYSE:HSY) | www.themarketsdaily.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about The Hershey Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.