Tone mix
Week by week 52 weeks
Share of Harley-Davidson, Inc.'s 859 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 20, 2026 · tone -82Harley-Davidson recalls nearly 17,000 bikes over rear brake defect-59
- Week of Jun 8, 2026 · tone +43Harley-Davidson Brings Back Revolution Max Production To U.S.+53
- Week of Jun 1, 2026 · tone -65Harley-Davidson targeted by anti-DEI activist for 'going woke again'-46
- Week of Mar 23, 2026 · tone -43Harley-Davidson announces 'reduction in force' for global workforce-39
- Week of Dec 22, 2025 · tone +32Harley-Davidson To Reactivate West Side Headquarters+35
- Week of Dec 1, 2025 · tone +25Harley-Davidson X440T Revealed, India Launch Soon+34
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Harley-Davidson, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 14 | -32 |
| Last 30 sessions | 72 | -3 |
| Last 90 sessions | 245 | -2 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
5 headlines, average tone -40: 1 positive, 1 neutral and 3 negative. Showing all 5.
- www.aol.com · 2 outletsHarley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS GuidancePositive
- markets.financialcontent.com · 1 outletFinancialContent - Harley-Davidson (NYSE:HOG) misses Q3 2026 revenue estimatesNegative
- www.wibw.com · 1 outletTopeka's Historic Harley-Davidson dealership closedNegative
- www.kmaj1440.com · 1 outletTopeka Historic Harley-Davidson shuts down, owner explains whyNegative
- www.wdtimes.com · 1 outletHarley-Davidson: Q3 Earnings SnapshotNeutral
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| Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance | www.aol.com | 2 | Positive |
| FinancialContent - Harley-Davidson (NYSE:HOG) misses Q3 2026 revenue estimates | markets.financialcontent.com | 1 | Negative |
| Topeka's Historic Harley-Davidson dealership closed | www.wibw.com | 1 | Negative |
| Topeka Historic Harley-Davidson shuts down, owner explains why | www.kmaj1440.com | 1 | Negative |
| Harley-Davidson: Q3 Earnings Snapshot | www.wdtimes.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
2 headlines, average tone -50: 0 positive, 1 neutral and 1 negative. Showing all 2.
- www.overdrive.in · 1 outletHARLEY-DAVIDSON SPRINT 440 LEAKED AHEAD OF LAUNCHNegative
- www.autocarindia.com · 1 outletHarley-Davidson Sprint 440 spotted ahead of launchNeutral
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| HARLEY-DAVIDSON SPRINT 440 LEAKED AHEAD OF LAUNCH | www.overdrive.in | 1 | Negative |
| Harley-Davidson Sprint 440 spotted ahead of launch | www.autocarindia.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone -25: 0 positive, 1 neutral and 1 negative. Showing all 2.
- www.rushlane.com · 1 outletHarley Davidson Sprint 440 Cruiser Spied UndisguisedNegative
- www.topspeed.com · 1 outletThe Cruiser For Riders Who Think Harley-Davidson Has Become Too ComplicatedNeutral
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| Harley Davidson Sprint 440 Cruiser Spied Undisguised | www.rushlane.com | 1 | Negative |
| The Cruiser For Riders Who Think Harley-Davidson Has Become Too Complicated | www.topspeed.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
2 headlines, average tone -48: 0 positive, 1 neutral and 1 negative. Showing all 2.
- www.aol.com · 1 outletWill Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?Negative
- www.wfmz.com · 1 outletKeystone Harley-Davidson holds pet adoption event to help fur babies find their forever homesNeutral
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| Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29? | www.aol.com | 1 | Negative |
| Keystone Harley-Davidson holds pet adoption event to help fur babies find their forever homes | www.wfmz.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.themarketsdaily.com · 1 outletHarley-Davidson (HOG) Projected to Post Quarterly Earnings on ThursdayNeutral
- www.cyclenews.com · 1 outletNew AMA Motorcycle Hall of Fame Exhibit Tells the Story of Harley-Davidson's Triumphant ComebackNeutral
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| Harley-Davidson (HOG) Projected to Post Quarterly Earnings on Thursday | www.themarketsdaily.com | 1 | Neutral |
| New AMA Motorcycle Hall of Fame Exhibit Tells the Story of Harley-Davidson's Triumphant Comeback | www.cyclenews.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Harley-Davidson, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.