Tone mix
Week by week 52 weeks
Share of Hasbro, Inc.'s 987 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Mar 30, 2026 · tone -51Toy giant Hasbro hit by cyberattack that may take them 'several weeks' to recover from-65
- Week of Oct 19, 2026 · tone +62Hasbro CEO Chris Cocks breaks down the importance of play+44
- Week of Dec 1, 2025 · tone -8Beast Wars: Transformers Bosses Ignored Hasbro's Biggest Directive For The Series-37
- Week of Sep 7, 2026 · tone -12Hasbro Headquarters Relocation to Boston Delayed-32
- Week of Jul 13, 2026 · tone +47Hasbro (NASDAQ:HAS) Price Target Lowered to $101.00 at Citigroup+32
- Week of Jun 22, 2026 · tone -20Peppa Pig backlash as US company Hasbro requires child actors to sign voices over to AI-32
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Hasbro, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 45 | +49 |
| Last 30 sessions | 131 | +26 |
| Last 90 sessions | 396 | +19 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
5 headlines, average tone +20: 1 positive, 4 neutral and 0 negative. Showing all 5.
- www.proactiveinvestors.com · 1 outletHasbro price target raised by UBS on stronger earnings outlookPositive
- licensing.biz · 1 outletBorn Licensing helps bring Hasbro's Monopoly to Aviva's new Menopause Awareness campaignNeutral
- www.animationinsider.com · 1 outletHasbro Acquires Boulder Media Animation StudioNeutral
- www.retaildive.com · 1 outletHasbro names third Wizards of the Coast president in under 5 yearsNeutral
- gamingbolt.com · 1 outletFormer Halo Studio Head is Now President for Wizards of the Coast, Hasbro Digital GamesNeutral
Show the table · 5 rows, 4 columns
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| Hasbro price target raised by UBS on stronger earnings outlook | www.proactiveinvestors.com | 1 | Positive |
| Born Licensing helps bring Hasbro's Monopoly to Aviva's new Menopause Awareness campaign | licensing.biz | 1 | Neutral |
| Hasbro Acquires Boulder Media Animation Studio | www.animationinsider.com | 1 | Neutral |
| Hasbro names third Wizards of the Coast president in under 5 years | www.retaildive.com | 1 | Neutral |
| Former Halo Studio Head is Now President for Wizards of the Coast, Hasbro Digital Games | gamingbolt.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, October 28, 2026
6 headlines, average tone +28: 3 positive, 2 neutral and 1 negative. Showing all 6.
- www.bostonglobe.com · 1 outletHasbro's classless exit from PawtucketNegative
- bleedingcool.com · 1 outletHasbro is Raising Marvel Legends and Star Wars: TBS Figures to $29.99Positive
- investorplace.com · 1 outletHasbro Upgraded, General Motors Downgraded: Updated Rankings on Top Blue-Chip StocksPositive
- www.manilatimes.net · 1 outletHasbro Announces New Original YouTube Series, Play-Doh with MargoPositive
- www.gamesradar.com · 1 outletHasbro games and Wizards of the Coast's new president is a former Halo studio headNeutral
- www.manilatimes.net · 1 outletHasbro Names Dan Ayoub President of Wizards of the Coast & Hasbro Digital GamesNeutral
Show the table · 6 rows, 4 columns
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| Hasbro's classless exit from Pawtucket | www.bostonglobe.com | 1 | Negative |
| Hasbro is Raising Marvel Legends and Star Wars: TBS Figures to $29.99 | bleedingcool.com | 1 | Positive |
| Hasbro Upgraded, General Motors Downgraded: Updated Rankings on Top Blue-Chip Stocks | investorplace.com | 1 | Positive |
| Hasbro Announces New Original YouTube Series, Play-Doh with Margo | www.manilatimes.net | 1 | Positive |
| Hasbro games and Wizards of the Coast's new president is a former Halo studio head | www.gamesradar.com | 1 | Neutral |
| Hasbro Names Dan Ayoub President of Wizards of the Coast & Hasbro Digital Games | www.manilatimes.net | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, October 27, 2026
1 headline, average tone -99: 0 positive, 0 neutral and 1 negative. Showing all 1.
- turnto10.com · 1 outletPawtucket mayor, residents push back on Hasbro CEO's comments about cityNegative
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| Pawtucket mayor, residents push back on Hasbro CEO's comments about city | turnto10.com | 1 | Negative |
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Headlines on Monday, October 26, 2026
7 headlines, average tone +42: 3 positive, 4 neutral and 0 negative. Showing all 7.
- www.fool.com · 2 outletsWhy Hasbro Stock Surged This Week | The Motley FoolPositive
- www.aol.com · 1 outletWhy Hasbro Stock Surged This WeekPositive
- www.wbur.org · 1 outletCould Boston become a 'creative anchor' for the toy and gaming industry? Hasbro's CEO thinks soPositive
- www.wbur.org · 1 outletHasbro's CEO on the company's relocation to BostonNeutral
- bleedingcool.com · 1 outletDestroy the Competition with Hasbro's Street Fighter Guile FigureNeutral
- bleedingcool.com · 1 outletBow Before M. Bison with Hasbro's New Street Fighter (2026) FigureNeutral
- bleedingcool.com · 1 outletDark Ryu Embraces the Shadows with Hasbro's New Street Fighter LineNeutral
Show the table · 7 rows, 4 columns
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| Why Hasbro Stock Surged This Week | The Motley Fool | www.fool.com | 2 | Positive |
| Why Hasbro Stock Surged This Week | www.aol.com | 1 | Positive |
| Could Boston become a 'creative anchor' for the toy and gaming industry? Hasbro's CEO thinks so | www.wbur.org | 1 | Positive |
| Hasbro's CEO on the company's relocation to Boston | www.wbur.org | 1 | Neutral |
| Destroy the Competition with Hasbro's Street Fighter Guile Figure | bleedingcool.com | 1 | Neutral |
| Bow Before M. Bison with Hasbro's New Street Fighter (2026) Figure | bleedingcool.com | 1 | Neutral |
| Dark Ryu Embraces the Shadows with Hasbro's New Street Fighter Line | bleedingcool.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Friday, October 23, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.wknofm.org · 6 outletsHasbro CEO Chris Cocks breaks down the importance of playNeutral
- www.flickeringmyth.com · 1 outletHasbro's Star Wars: The Vintage Collection Mandalorian 3-pack features Carson Teva, Trapper Wolf and the Frog LadyNeutral
Show the table · 2 rows, 4 columns
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| Hasbro CEO Chris Cocks breaks down the importance of play | www.wknofm.org | 6 | Neutral |
| Hasbro's Star Wars: The Vintage Collection Mandalorian 3-pack features Carson Teva, Trapper Wolf and the Frog Lady | www.flickeringmyth.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Hasbro, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.