Tone mix
Week by week 52 weeks
Share of Equifax, Incorporated's 357 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 21, 2026 · tone +97Equifax launches two new intelligence solutions to help businesses mitigate automated fraud+91
- Week of Jun 8, 2026 · tone -67Entrepreneurship in Canada drops sharply in Q1: Equifax-77
- Week of May 18, 2026 · tone +80Equifax and GBG Expand Global Partnership+62
- Week of Sep 28, 2026 · tone -61Credit card fraud targets Canadians 56 to 65: Equifax-58
- Week of Dec 29, 2025 · tone +49Analysts Set Equifax, Inc. (NYSE:EFX) Price Target at $274.73+55
- Week of Mar 9, 2026 · tone -43Cogent, ADP, Barrett, Brink's, and Equifax Stocks Trade Down, What You Need To Know-51
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Equifax, Incorporated in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 32 | +18 |
| Last 30 sessions | 66 | +5 |
| Last 90 sessions | 143 | +1 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone -54: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.aol.com · 1 outletEquifax's $100M settlement could mean cash for you. How to file claimNegative
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| Equifax's $100M settlement could mean cash for you. How to file claim | www.aol.com | 1 | Negative |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone -50: 0 positive, 1 neutral and 1 negative. Showing all 2.
- markets.financialcontent.com · 1 outletFinancialContent - Why Equifax (EFX) stock is down todayNegative
- www.tickerreport.com · 1 outletStock Analysts' Price Target Changes for October 26th (AFRM, AW, BAH, BPOP, BYD, CEU, EFN, EFX, EPRT, FIX)Neutral
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| FinancialContent - Why Equifax (EFX) stock is down today | markets.financialcontent.com | 1 | Negative |
| Stock Analysts' Price Target Changes for October 26th (AFRM, AW, BAH, BPOP, BYD, CEU, EFN, EFX, EPRT, FIX) | www.tickerreport.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
3 headlines, average tone -32: 0 positive, 2 neutral and 1 negative. Showing all 3.
- www.nbcwashington.com · 1 outletEquifax Breach Exposes 143 Million People to Identity TheftNegative
- www.aol.com · 1 outletHere Are Monday's Top Wall Street Analyst Research Calls: Block, Boise Cascade, Equifax, FirstEnergy, Lockheed Martin, Lumentum Holdings, NetApp, Roper Technologies, Spotify, Technology, and MoreNeutral
- www.cnbc.com · 1 outletEquifax's $100 Million Settlement: Learn If You Qualify and How to File a ClaimNeutral
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| Equifax Breach Exposes 143 Million People to Identity Theft | www.nbcwashington.com | 1 | Negative |
| Here Are Monday's Top Wall Street Analyst Research Calls: Block, Boise Cascade, Equifax, FirstEnergy, Lockheed Martin, Lumentum Holdings, NetApp, Roper Technologies, Spotify, Technology, and More | www.aol.com | 1 | Neutral |
| Equifax's $100 Million Settlement: Learn If You Qualify and How to File a Claim | www.cnbc.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
2 headlines, average tone +100: 2 positive, 0 neutral and 0 negative. Showing all 2.
- markets.financialcontent.com · 1 outletFinancialContent - Why Equifax (EFX) stock is trading up todayPositive
- www.themarketsdaily.com · 1 outletEquifax (NYSE:EFX) Stock Rating Upgraded by ArgusPositive
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| FinancialContent - Why Equifax (EFX) stock is trading up today | markets.financialcontent.com | 1 | Positive |
| Equifax (NYSE:EFX) Stock Rating Upgraded by Argus | www.themarketsdaily.com | 1 | Positive |
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Headlines on Thursday, October 22, 2026
5 headlines, average tone +22: 2 positive, 2 neutral and 1 negative. Showing all 5.
- www.manilatimes.net · 5 outletsSmall Business Owners Putting up Personal Assets to Keep Businesses Afloat, New Equifax Canada Survey FindsNeutral
- www.tickerreport.com · 1 outletEquifax (NYSE:EFX) Stock Gets Price Target Increase from Needham & Company LLCPositive
- www.dailypolitical.com · 1 outletNeedham & Company LLC Issues Positive Forecast for Equifax (NYSE:EFX) Stock PricePositive
- www.moneytalksnews.com · 1 outletEver Disputed a Credit Check With Equifax? You Could Be Owed up to $400Negative
- www.tickerreport.com · 1 outletEquifax (NYSE:EFX) Issues FY 2026 Earnings GuidanceNeutral
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| Small Business Owners Putting up Personal Assets to Keep Businesses Afloat, New Equifax Canada Survey Finds | www.manilatimes.net | 5 | Neutral |
| Equifax (NYSE:EFX) Stock Gets Price Target Increase from Needham & Company LLC | www.tickerreport.com | 1 | Positive |
| Needham & Company LLC Issues Positive Forecast for Equifax (NYSE:EFX) Stock Price | www.dailypolitical.com | 1 | Positive |
| Ever Disputed a Credit Check With Equifax? You Could Be Owed up to $400 | www.moneytalksnews.com | 1 | Negative |
| Equifax (NYSE:EFX) Issues FY 2026 Earnings Guidance | www.tickerreport.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Equifax, Incorporated, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.