Tone mix
Week by week 52 weeks
Share of Krispy Kreme, Inc. Common Stock's 600 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Aug 31, 2026 · tone -90Krispy Kreme, Inc. (NASDAQ:DNUT) Given Consensus Recommendation of "Reduce" by Brokerages-106
- Week of Oct 27, 2025 · tone +98Krispy Kreme Returns To Minnesota With New Location+70
- Week of Nov 17, 2025 · tone -83 Risks That Could Derail Krispy Kreme's Turnaround-51
- Week of Jan 5, 2026 · tone -24Krispy Kreme Reveals Winter Seasonal Collection Doughnuts-48
- Week of Jul 27, 2026 · tone +52Krispy Kreme Invites Fans on a Sweet Escape With New Destination Dessert Collection+48
- Week of Dec 1, 2025 · tone 0Krispy Kreme marks Peanuts' 75th anniversary with three limited-edition doughnuts-47
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Krispy Kreme, Inc. Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 16 | +9 |
| Last 30 sessions | 68 | +6 |
| Last 90 sessions | 175 | +14 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- mashable.com · 1 outletKrispy Kreme Halloween Deal: Get the $13 All Jacked Up Dozen Through Oct. 29Neutral
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| Krispy Kreme Halloween Deal: Get the $13 All Jacked Up Dozen Through Oct. 29 | mashable.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
4 headlines, average tone +25: 1 positive, 3 neutral and 0 negative. Showing all 4.
- www.restaurantnewsrelease.com · 2 outletsKrispy Kreme Gives Original Glazed an Orange Glow-Up and Gets All Jacked Up for Halloween with 10,000 Jack's Treat Dozen PassesNeutral
- nj1015.com · 1 outletKrispy Kreme Opening Two New Shops In New JerseyPositive
- www.nrn.com · 1 outletKrispy Kreme is giving away a Treat Dozen PassNeutral
- www.restaurantmagazine.com · 1 outletKrispy Kreme Introduces Orange Original Glazed Doughnuts in All Jacked Up DozenNeutral
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| Krispy Kreme Gives Original Glazed an Orange Glow-Up and Gets All Jacked Up for Halloween with 10,000 Jack's Treat Dozen Passes | www.restaurantnewsrelease.com | 2 | Neutral |
| Krispy Kreme Opening Two New Shops In New Jersey | nj1015.com | 1 | Positive |
| Krispy Kreme is giving away a Treat Dozen Pass | www.nrn.com | 1 | Neutral |
| Krispy Kreme Introduces Orange Original Glazed Doughnuts in All Jacked Up Dozen | www.restaurantmagazine.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.newsweek.com · 1 outletHalloween food deals 2026: Krispy Kreme, Shake Shack and moreNeutral
- economictimes.indiatimes.com · 1 outletHalloween food deals: Top Halloween food deals in 2026 from popular chains like Krispy Kreme, Chipotle, Bojangles, and moreNeutral
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| Halloween food deals 2026: Krispy Kreme, Shake Shack and more | www.newsweek.com | 1 | Neutral |
| Halloween food deals: Top Halloween food deals in 2026 from popular chains like Krispy Kreme, Chipotle, Bojangles, and more | economictimes.indiatimes.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
2 headlines, average tone +21: 1 positive, 0 neutral and 1 negative. Showing all 2.
- 943thepoint.com · 3 outletsKrispy Kreme Plans A Massive 33 Store ExpansionPositive
- attackofthefanboy.com · 1 outletKrispy Kreme mini doughnut price at Walmart sparks debateNegative
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| Krispy Kreme Plans A Massive 33 Store Expansion | 943thepoint.com | 3 | Positive |
| Krispy Kreme mini doughnut price at Walmart sparks debate | attackofthefanboy.com | 1 | Negative |
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Headlines on Thursday, October 22, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- brobible.com · 1 outletWhy Is Krispy Kreme So Dang Expensive At The Grocery Store?Neutral
- dailyhive.com · 1 outletKrispy Kreme is once again giving away free doughnuts when the Hot Light is on | Daily HiveNeutral
- www.qsrweb.com · 1 outletKrispy Kreme teams up with Looney Tunes on chocolate glazed doughnutNeutral
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| Why Is Krispy Kreme So Dang Expensive At The Grocery Store? | brobible.com | 1 | Neutral |
| Krispy Kreme is once again giving away free doughnuts when the Hot Light is on | Daily Hive | dailyhive.com | 1 | Neutral |
| Krispy Kreme teams up with Looney Tunes on chocolate glazed doughnut | www.qsrweb.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Krispy Kreme, Inc. Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.