Tone mix
Week by week 52 weeks
Share of DraftKings Inc. Class A Common Stock's 1,702 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Feb 16, 2026 · tone -39Stock Market Today, Feb. 13: DraftKings Falls After 2026 Revenue Outlook Misses Expectations-34
- Week of Nov 3, 2025 · tone +20Jim Cramer Says He Likes DraftKings Very Much+34
- Week of Sep 28, 2026 · tone -31DraftKings sued over alleged AI-targeted gambling promotions-33
- Week of Aug 3, 2026 · tone -29Delta And DraftKings Have A Free Picks Game On Flights Now-32
- Week of Sep 21, 2026 · tone -24DraftKings Promo Code: $200 in Bonuses Over 14 Days!-30
- Week of Jul 20, 2026 · tone -20Wells Fargo & Company Cuts DraftKings (NASDAQ:DKNG) Price Target to $29.00-28
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about DraftKings Inc. Class A Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 25 | -5 |
| Last 30 sessions | 130 | -19 |
| Last 90 sessions | 355 | -1 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.rockytopinsider.com · 1 outletNew DraftKings promo code for World Series Game 5 tonight; $200 guaranteed and free NBA League Pass in TNNeutral
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| New DraftKings promo code for World Series Game 5 tonight; $200 guaranteed and free NBA League Pass in TN | www.rockytopinsider.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- www.cnbc.com · 1 outletDraftKings CEO Jason Robins: parents, kids should talk about gamblingNeutral
- www.rotowire.com · 1 outletDraftKings UFC Picks & Value Plays: UFC Vegas 123 DFS Lineup StrategyNeutral
- www.rockytopinsider.com · 1 outletNew DraftKings promo code for NBA tonight; $200 guaranteed and free NBA League Pass in TNNeutral
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| DraftKings CEO Jason Robins: parents, kids should talk about gambling | www.cnbc.com | 1 | Neutral |
| DraftKings UFC Picks & Value Plays: UFC Vegas 123 DFS Lineup Strategy | www.rotowire.com | 1 | Neutral |
| New DraftKings promo code for NBA tonight; $200 guaranteed and free NBA League Pass in TN | www.rockytopinsider.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone -100: 0 positive, 0 neutral and 2 negative. Showing all 2.
- www.bostonglobe.com · 1 outletDraftKings faces growing pressure over how it targets customersNegative
- english.pravda.ru · 1 outletDraftKings Limits Winning Bettors to Cents, Regulators Find Asymmetrical TreatmentNegative
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| DraftKings faces growing pressure over how it targets customers | www.bostonglobe.com | 1 | Negative |
| DraftKings Limits Winning Bettors to Cents, Regulators Find Asymmetrical Treatment | english.pravda.ru | 1 | Negative |
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Headlines on Monday, October 26, 2026
9 headlines, average tone +11: 2 positive, 6 neutral and 1 negative. The 8 most widely carried stories are listed; the table holds all 9.
- igamingbusiness.com · 1 outletPrediction Market roundup: Robins pleased with DraftKings' ascentPositive
- www.wbrz.com · 1 outletClass action lawsuit against FanDuel, DraftKings and area casinos filed in LouisianaNegative
- insidebitcoins.com · 1 outletDraftKings' DKeX Rises to No. 3 in US Prediction MarketsPositive
- www.rockytopinsider.com · 1 outletNew DraftKings promo code guarantees $200; free NBA League Pass for Titans vs. Browns in TNNeutral
- readwrite.com · 1 outletDraftKings DKeX Ranks Third Among Prediction ExchangesNeutral
- www.rockytopinsider.com · 1 outletNew DraftKings promo code guarantees $200; free NBA League Pass for SEC football in TNNeutral
- www.rotowire.com · 1 outletTop CFL Week 21 DraftKings Plays and StrategyNeutral
- www.rockytopinsider.com · 1 outlet$200 DraftKings Promo Code launches free deal NBA League Pass deal for CFB Week 8 | Rocky Top Insider DraftKings Promo Code: $200 for Tennessee vs. South CarolinaNeutral
Show the table · 9 rows, 4 columns
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| Prediction Market roundup: Robins pleased with DraftKings' ascent | igamingbusiness.com | 1 | Positive |
| Class action lawsuit against FanDuel, DraftKings and area casinos filed in Louisiana | www.wbrz.com | 1 | Negative |
| DraftKings' DKeX Rises to No. 3 in US Prediction Markets | insidebitcoins.com | 1 | Positive |
| New DraftKings promo code guarantees $200; free NBA League Pass for Titans vs. Browns in TN | www.rockytopinsider.com | 1 | Neutral |
| DraftKings DKeX Ranks Third Among Prediction Exchanges | readwrite.com | 1 | Neutral |
| New DraftKings promo code guarantees $200; free NBA League Pass for SEC football in TN | www.rockytopinsider.com | 1 | Neutral |
| Top CFL Week 21 DraftKings Plays and Strategy | www.rotowire.com | 1 | Neutral |
| $200 DraftKings Promo Code launches free deal NBA League Pass deal for CFB Week 8 | Rocky Top Insider DraftKings Promo Code: $200 for Tennessee vs. South Carolina | www.rockytopinsider.com | 1 | Neutral |
| NASCAR Cup Series DraftKings DFS Picks and Best Bets: YellaWood 500 at Talladega | www.rotowire.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
4 headlines, average tone +20: 2 positive, 1 neutral and 1 negative. Showing all 4.
- www.covers.com · 1 outletDraftKings CEO: We're Already 'Clear No. 3' in Prediction MarketsPositive
- www.inquirer.com · 1 outletCongress demands info on VIP rewards from DraftKings, Fanatics, Kalshi and othersNegative
- www.casino.org · 1 outletDraftKings CEO Robins Says Company Has #3 Prediction Market ExchangePositive
- www.rotowire.com · 1 outletFormula 1 United States Grand Prix: DraftKings DFS Picks and Betting InsightsNeutral
Show the table · 4 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| DraftKings CEO: We're Already 'Clear No. 3' in Prediction Markets | www.covers.com | 1 | Positive |
| Congress demands info on VIP rewards from DraftKings, Fanatics, Kalshi and others | www.inquirer.com | 1 | Negative |
| DraftKings CEO Robins Says Company Has #3 Prediction Market Exchange | www.casino.org | 1 | Positive |
| Formula 1 United States Grand Prix: DraftKings DFS Picks and Betting Insights | www.rotowire.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about DraftKings Inc. Class A Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.