The Walt Disney Company (DIS) news sentiment

Tone mix

Share of The Walt Disney Company's 18,549 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

• Week of Dec 8, 2025 · tone +20Billion-dollar OpenAI deal allows users to make content with Disney characters+28
• Week of Feb 16, 2026 · tone -31Steve Soderbergh Says It's 'Insane' Disney Rejected His Star Wars-26
• Week of Jun 15, 2026 · tone +20Disney Is Producing a 'Home Alone' Starring Mickey Mouse+23
• Week of Nov 24, 2025 · tone +12Disney unveils animatronic of beloved character that will walk around theme parks, interacting with guests+22
• Week of Nov 17, 2025 · tone +8Disney, Alphabet Reach Deal For ABC, ESPN To Return To YouTube TV+20
• Week of Apr 27, 2026 · tone -25FCC probing Disney and ABC as Trump decries Kimmel's 'expectant widow' comments-20

Daily headline tone, last 90 sessions

Each point is the average score of the headlines about The Walt Disney Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

Headlines on Thursday, October 29, 2026

22 headlines, average tone -28: 2 positive, 12 neutral and 8 negative. The 8 most widely carried stories are listed; the table holds all 22.

• www.fly92.com · 2 outletsZara Larsson Teams Up With Disney for a New Little Mermaid CollectionNeutral
• www.thewrap.com · 1 outletDisney Theme Parks Division Eliminates at Least 100 JobsNegative
• www.latimes.com · 1 outletDisney's theme parks division lays off at least 100 employeesNegative
• deadline.com · 1 outletDisney Experiences Division Hit By LayoffsNegative
• blooloop.com · 1 outletDisney to lay off at least 100 staff in theme parks divisionNegative
• www.ibtimes.com.au · 1 outletIs Character.AI Down? Users Worldwide Report App Not Loading as Bankrupt Chatbot Firm Awaits Disney Asset SaleNegative
• www.laughingplace.com · 1 outletLayoffs Reportedly Hit Disney Experiences, Including ImagineeringNegative
• nypost.com · 1 outletDisney cutting up to 200 jobs in its theme parks divisionNegative

Headlines on Wednesday, October 28, 2026

44 headlines, average tone +25: 13 positive, 30 neutral and 1 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 44.

• k103.iheart.com · 280 outlets'Wizards Of Waverly Place' Star Reveals What Disney Really Pays Him NowNeutral
• www.thereporteronline.com · 4 outletsHatboro-Horsham students surprise Make-A-Wish family: Disney World wish grantedPositive
• www.iftn.ie · 1 outlet'The Walsh Sisters' secures Disney+ deal and further international sales | The Irish Film & Television NetworkPositive
• licensing.biz · 1 outletDisney Store grows UK footprint with first outlet pop-upPositive
• screenrant.com · 1 outletDisney's Tangled Live-Action Remake Completes Major MilestonePositive
• www.webwire.com · 1 outletChannel 4 and The Walt Disney Company strike landmark deal to bring Channel 4 to Disney+Positive
• thefutoncritic.com · 1 outletBreaking News - Channel 4 and The Walt Disney Company Strike Landmark Deal to Bring Channel 4 to Disney+Positive
• movieweb.com · 1 outletDisney Sets New Fantasy Franchise With Bestselling Book AdaptationPositive

Headlines on Tuesday, October 27, 2026

54 headlines, average tone +27: 21 positive, 28 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 54.

• www.1049thewolf.com · 10 outletsUK's Channel 4 shows to launch on Disney+ next yearPositive
• q1065.fm · 10 outletsMaine Featured Prominently in Reimagined Disney World RideNeutral
• www.rte.ie · 7 outletsChannel 4 strikes deal to bring its shows to Disney+Positive
• wsbt.com · 4 outletsPedestrian traffic detoured after dead body found near resort entrance at DisneyNegative
• variety.com · 3 outlets'Coven Academy' Renewed for Season 2 at DisneyPositive
• power98fm.com · 3 outletsCarolina Panthers Among Participants in NFL-Disney Collab for New Era CapsNeutral
• www.boredpanda.com · 2 outletsDisney World Guest Blasts Park After Staff Shame Her Over Outfit: "You Can't Wear It To A Family Park"Negative
• screenrant.com · 1 outletDisney's New Fantasy Horror Series Scores Season 2 RenewalPositive

Headlines on Monday, October 26, 2026

54 headlines, average tone -6: 14 positive, 25 neutral and 15 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 54.

• www.simcoe.com · 10 outletsNetflix, Disney+, Apple TV, Prime Video, Crave's must-watchNeutral
• www.basingstokegazette.co.uk · 8 outletsDisney Store to open its first UK outlet this autumnPositive
• screenrant.com · 2 outletsDisney Set To Lose Rights To Beloved 1990s Film FranchiseNegative
• www.asiaone.com · 2 outletsJenna Ortega says Disney Channel media training ruined her sense of boundariesNegative
• wcyy.com · 2 outletsMaine Featured Prominently in Reimagined Disney World RideNeutral
• missoulian.com · 2 outlets'Glee' is getting a reboot on Disney+ and HuluNeutral
• www.telecompaper.com · 1 outletConsumer groups demand Disney+ refunds over 'downgraded' Premium planNegative
• screenrant.com · 1 outletDisney's Next Major Star Wars Release Has Already Made One Mistake Destined To Kill HypeNegative

Headlines on Friday, October 23, 2026

46 headlines, average tone +13: 15 positive, 24 neutral and 7 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 46.

• foxrochester.com · 62 outlets'Halloweentown 5' reportedly in development at DisneyNeutral
• www.warringtonguardian.co.uk · 3 outletsFirst UK Disney outlet store to open at Cheshire OaksPositive
• www.vulture.com · 3 outlets'Halloweentown 5' in Development at Disney+Neutral
• www.leaderlive.co.uk · 2 outletsDisney to open first UK outlet store at Cheshire OaksPositive
• www.chesterstandard.co.uk · 2 outletsFirst UK Disney outlet store to open at Cheshire Oaks | Chester and District StandardPositive
• variety.com · 2 outlets'Halloweentown 5' in the Works at DisneyNeutral
• nypost.com · 1 outletDisney facing backlash over $34 burger at Grand Californian Hotel in AnaheimNegative
• www.laughingplace.com · 1 outletDisney's Super Bowl Plan Frustrates BroadcastersNegative

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

1. Which headlines count

   Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about The Walt Disney Company, not a passing mention.

2. How each headline is scored

   The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

3. When a headline counts

   Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

4. Repeated stories

   When several outlets carry the same headline, it counts once per session.