Tone mix
Week by week 52 weeks
Share of Diageo plc's 1,078 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Feb 9, 2026 · tone +66Diageo wins technology award for its spirits platform+78
- Week of Jun 15, 2026 · tone -49Diageo's Kisumu Brewery Nightmare: Sexual Harassment Claims, a Sh2.45 Billion Dispute and a Race Against Time Before a Sh296 Billion Exit-76
- Week of Mar 23, 2026 · tone +41Diageo approved to double capacity of Kildare brewery+60
- Week of Jun 22, 2026 · tone -43Diageo jobs at risk in Ireland - Just Drinks-60
- Week of May 11, 2026 · tone +68Diageo to invest another 400 million euros in Ireland+48
- Week of Jul 13, 2026 · tone +33India to Become Top Premium Alcohol Beverage Market, Says Diageo India CEO, ETRetail+45
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Diageo plc in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 17 | -44 |
| Last 30 sessions | 94 | -35 |
| Last 90 sessions | 355 | -30 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- www.thespiritsbusiness.com · 1 outletInside Diageo World Class: 'You don't have to win to win'Neutral
- thewhiskeywash.com · 1 outletDiageo Casks of Distinction: How The Twelve Are ChosenNeutral
- www.barandbench.com · 1 outletSameer Chugh appointed General Counsel of Diageo IndiaNeutral
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| Inside Diageo World Class: 'You don't have to win to win' | www.thespiritsbusiness.com | 1 | Neutral |
| Diageo Casks of Distinction: How The Twelve Are Chosen | thewhiskeywash.com | 1 | Neutral |
| Sameer Chugh appointed General Counsel of Diageo India | www.barandbench.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dfnionline.com · 1 outletDiageo Global Travel unveils limited-edition Don Julio 1942 with AvoltaNeutral
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| Diageo Global Travel unveils limited-edition Don Julio 1942 with Avolta | www.dfnionline.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
5 headlines, average tone -100: 0 positive, 0 neutral and 5 negative. Showing all 5.
- www.moneycontrol.com · 1 outletIndia's Scotch probe of Diageo, Pernod undermining India-UK pact benefits: ReportNegative
- www.business-standard.com · 1 outletIndia's Scotch probe of Diageo, Pernod undermines UK pact benefits: ISWAINegative
- retail.economictimes.indiatimes.com · 1 outletIndia-UK Trade Deal Disputes: Scotch Tariff Investigations Impacting Liquor Giants Diageo and Pernod, ETRetailNegative
- economictimes.indiatimes.com · 1 outletIndia's Scotch probe of Diageo, Pernod undermining India-UK pact benefits, trade group saysNegative
- www.livemint.com · 1 outletWhy Diageo and Pernod are under probe: India says bulk Scotch concentrate may not qualify for new lower tariff | DetailsNegative
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| India's Scotch probe of Diageo, Pernod undermining India-UK pact benefits: Report | www.moneycontrol.com | 1 | Negative |
| India's Scotch probe of Diageo, Pernod undermines UK pact benefits: ISWAI | www.business-standard.com | 1 | Negative |
| India-UK Trade Deal Disputes: Scotch Tariff Investigations Impacting Liquor Giants Diageo and Pernod, ETRetail | retail.economictimes.indiatimes.com | 1 | Negative |
| India's Scotch probe of Diageo, Pernod undermining India-UK pact benefits, trade group says | economictimes.indiatimes.com | 1 | Negative |
| Why Diageo and Pernod are under probe: India says bulk Scotch concentrate may not qualify for new lower tariff | Details | www.livemint.com | 1 | Negative |
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Headlines on Friday, October 23, 2026
1 headline, average tone +98: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.adweek.com · 1 outletDentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper MarketingPositive
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| Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing | www.adweek.com | 1 | Positive |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.adweek.com · 1 outletPepsiCo and AB InBev Vet Takes CMO Post at Troubled Diageo North AmericaNeutral
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| PepsiCo and AB InBev Vet Takes CMO Post at Troubled Diageo North America | www.adweek.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Diageo plc, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.