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News sentiment

Deckers Outdoor Corp (DECK) news sentiment

How positive or negative Deckers Outdoor Corp's news headlines have been since Sep 23, 2019, week by week, with the last 90 sessions day by day and each recent headline's tone and source.

As of 2026-10-29

Average tone, last 30 sessions
-19From -100 (every headline negative) to +100 (every headline positive)
Headlines, last 30 sessions
21
Headlines, last 90 sessions
61
Change from the 90-session average
-9
Latest session
2026-10-29

Weekly headline tone since September 2019

Hover a week for its biggest stories; click to pin.

Tone8-week averageHeadlinesFiltered out (passing mentions)
Every week since Sep 23, 2019
DECK headline tone: Every week since Sep 23, 2019, 271 weeks from September 23, 2019 to October 19, 2026.-100-75-50-25+25+50+75+1000Headlines2020202120222023202420252026

Coverage of Deckers Outdoor Corp over the last 30 trading sessions is negative (-19) across 21 headlines, 30 points below its one-year average of +11. The most widely carried story in the week of Oct 19, 2026 was "FinancialContent - Deckers (NYSE:DECK) reports sales below analyst estimates in Q3 CY2026 earnings, stock drops", carried by 1 outlet.

Each point is one week of headlines about Deckers Outdoor Corp: the share of positive minus negative headlines, from -100 to +100, with the 8-week average drawn through it and the number of headlines beneath. Since coverage began, 1,469 headlines average +22.

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Tone mix

DECK headlines by tone, last 52 weeks
positive
26%
neutral
60%
negative
13%

Week by week 48 weeks

Oct 20, 2025: 9 positive, 8 neutral, 3 negativeOct 27, 2025: 2 positive, 4 neutral, 7 negativeNov 3, 2025: 1 positive, 3 neutral, 0 negativeNov 10, 2025: 1 positive, 1 neutral, 1 negativeNov 17, 2025: 1 positive, 5 neutral, 1 negativeNov 24, 2025: 1 positive, 7 neutral, 0 negativeDec 1, 2025: 1 positive, 4 neutral, 0 negativeDec 8, 2025: 0 positive, 4 neutral, 0 negativeDec 15, 2025: 0 positive, 1 neutral, 0 negativeDec 22, 2025: 0 positive, 3 neutral, 0 negativeDec 29, 2025: 0 positive, 3 neutral, 0 negativeJan 5, 2026: 0 positive, 4 neutral, 0 negativeJan 12, 2026: 0 positive, 1 neutral, 1 negativeJan 19, 2026: 0 positive, 2 neutral, 0 negativeJan 26, 2026: 5 positive, 6 neutral, 0 negativeFeb 2, 2026: 8 positive, 8 neutral, 0 negativeFeb 9, 2026: 1 positive, 0 neutral, 0 negativeFeb 16, 2026: 0 positive, 7 neutral, 0 negativeFeb 23, 2026: 4 positive, 2 neutral, 0 negativeMar 2, 2026: 1 positive, 1 neutral, 0 negativeMar 9, 2026: 0 positive, 1 neutral, 0 negativeMar 16, 2026: 2 positive, 4 neutral, 0 negativeMar 23, 2026: 0 positive, 3 neutral, 0 negativeMar 30, 2026: 0 positive, 1 neutral, 1 negativeApr 13, 2026: 0 positive, 2 neutral, 0 negativeApr 20, 2026: 1 positive, 1 neutral, 2 negativeApr 27, 2026: 2 positive, 0 neutral, 0 negativeMay 4, 2026: 0 positive, 1 neutral, 0 negativeMay 18, 2026: 5 positive, 5 neutral, 2 negativeMay 25, 2026: 7 positive, 4 neutral, 0 negativeJun 1, 2026: 0 positive, 1 neutral, 0 negativeJun 8, 2026: 0 positive, 3 neutral, 0 negativeJun 15, 2026: 1 positive, 1 neutral, 1 negativeJun 29, 2026: 0 positive, 1 neutral, 0 negativeJul 6, 2026: 0 positive, 1 neutral, 0 negativeJul 13, 2026: 2 positive, 2 neutral, 1 negativeJul 20, 2026: 4 positive, 7 neutral, 5 negativeJul 27, 2026: 0 positive, 3 neutral, 1 negativeAug 3, 2026: 0 positive, 1 neutral, 0 negativeAug 17, 2026: 0 positive, 2 neutral, 0 negativeAug 24, 2026: 0 positive, 2 neutral, 0 negativeAug 31, 2026: 0 positive, 3 neutral, 0 negativeSep 7, 2026: 0 positive, 0 neutral, 1 negativeSep 14, 2026: 0 positive, 4 neutral, 0 negativeSep 21, 2026: 0 positive, 2 neutral, 1 negativeSep 28, 2026: 0 positive, 1 neutral, 0 negativeOct 5, 2026: 0 positive, 2 neutral, 0 negativeOct 19, 2026: 1 positive, 7 neutral, 3 negative
Oct 20, 2025Oct 19, 2026

Share of Deckers Outdoor Corp's 230 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

Daily headline tone, last 90 sessions

Hover a session for its totals; click to pin.

Session tone8-session averageHeadlines
Last 31 sessions with a headline
DECK average headline tone by session: Last 31 sessions with a headline, 31 sessions from June 30, 2026 to October 26, 2026.-100-75-50-25+25+50+75+1000HeadlinesJun 2026JulAugSepOct

Each point is the average score of the headlines about Deckers Outdoor Corp in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

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Last 7 sessions13-22
Last 30 sessions21-19
Last 90 sessions61-10

Every headline in the period counts equally.

Headlines on Monday, October 26, 2026

4 headlines, average tone -25: 1 positive, 1 neutral and 2 negative. Showing all 4.

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Deckers (DECK) lifts EPS outlook as revenue hits a record $1.48 billionwww.tickerreport.com2Positive
Deckers Outdoor (NYSE:DECK) Stock Gets Price Target Trim from Evercorewww.themarketsdaily.com1Negative
FinancialContent - Why Deckers (DECK) shares are falling todaymarkets.financialcontent.com1Negative
DECK - Deckers Outdoor Corp Analysiswww.morningstar.com1Neutral

Headlines on Friday, October 23, 2026

7 headlines, average tone -27: 1 positive, 3 neutral and 3 negative. Showing all 7.

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FinancialContent - Deckers (NYSE:DECK) reports sales below analyst estimates in Q3 CY2026 earnings, stock dropsmarkets.financialcontent.com1Negative
Deckers Brands DECK Q2 2027 Earnings: Sales Miss, Yearly Outlook Cutwwd.com1Negative
Deckers Outdoor (NYSE:DECK) Releases Earnings Results, Beats Estimates By $0.52 EPSwww.dailypolitical.com1Positive
Deckers Outdoor Q2 2027: A Tariff Refund Masked the Real Story247wallst.com1Negative
Deckers (DECK) Q2 2027 Earnings Call Transcriptwww.fool.com1Neutral
What Deckers Outdoor (DECK) Said on Its Q2 Earnings Callwww.themarketsdaily.com1Neutral
Stocks making the biggest moves in after hours: WDC, BE, DECKwww.cnbc.com1Neutral

Headlines on Thursday, October 22, 2026

1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.

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19,755 Shares in Deckers Outdoor Corporation $DECK Acquired by Inlet Private Wealth LLCwww.themarketsdaily.com1Neutral

Headlines on Wednesday, October 21, 2026

1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.

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Deckers Outdoor (DECK) Expected to Post Quarterly Earnings on Thursdaywww.themarketsdaily.com1Neutral

Headlines on Tuesday, October 20, 2026

2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.

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Deckers Outdoor (DECK) Expected to Release Earnings on Thursdaywww.tickerreport.com1Neutral
Deckers Outdoor Corporation (DECK) Has Stronger Margins but a Lower Multiple. What Changed for Hoka?www.insidermonkey.com1Neutral

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

  1. Which headlines count

    Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Deckers Outdoor Corp, not a passing mention.

  2. How each headline is scored

    The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

  3. When a headline counts

    Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

  4. Repeated stories

    When several outlets carry the same headline, it counts once per session.