Tone mix
Week by week 52 weeks
Share of Costco Wholesale Corp's 6,894 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jan 5, 2026 · tone +33How Costco's New Checkout Lines Are Reducing Wait Times+39
- Week of Aug 17, 2026 · tone +31Costco to launch its own Medicare Advantage plan+30
- Week of Dec 29, 2025 · tone -38Thieves Steal $400,000 Worth Of Costco Lobsters With New Trick-26
- Week of Aug 31, 2026 · tone -22Costco Next is gone without warning, a surprise to members-26
- Week of Sep 7, 2026 · tone -29Costco Quietly Ends Beloved 'Next' Online Discount Program-25
- Week of Oct 12, 2026 · tone +29Free Costco pumpkin pie this Thanksgiving: How to claim+24
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Costco Wholesale Corp in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 129 | +20 |
| Last 30 sessions | 608 | +23 |
| Last 90 sessions | 1,789 | +5 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
25 headlines, average tone +19: 10 positive, 10 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 25.
- kbat.com · 5 outletsCould 2026 Be the Year Killeen Finally Gets the Costco It Needs?Positive
- www.mercurynews.com · 3 outletsNewest Bay Area Costco location set to openPositive
- liteonline.com · 2 outletsEagle Costco Plans Canceled Near Highway 55Negative
- www.sonomanews.com · 2 outletsPhoto: New Costco location set to open in VallejoPositive
- www.fool.com · 2 outletsIs Now a Good Time to Buy Costco Stock?Neutral
- mega993online.com · 2 outletsNow We Know the Best Time to Shop at the Costco in Union GapNeutral
- www.wrganews.com · 1 outletCalifornia rabbi accused of intentionally running down, killing worker painting Costco lot: prosecutorsNegative
- www.wkbw.com · 1 outletCostco opens its first Western New York warehouse in AmherstPositive
Show the table · 25 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Could 2026 Be the Year Killeen Finally Gets the Costco It Needs? | kbat.com | 5 | Positive |
| Newest Bay Area Costco location set to open | www.mercurynews.com | 3 | Positive |
| Eagle Costco Plans Canceled Near Highway 55 | liteonline.com | 2 | Negative |
| Photo: New Costco location set to open in Vallejo | www.sonomanews.com | 2 | Positive |
| Is Now a Good Time to Buy Costco Stock? | www.fool.com | 2 | Neutral |
| Now We Know the Best Time to Shop at the Costco in Union Gap | mega993online.com | 2 | Neutral |
| California rabbi accused of intentionally running down, killing worker painting Costco lot: prosecutors | www.wrganews.com | 1 | Negative |
| Costco opens its first Western New York warehouse in Amherst | www.wkbw.com | 1 | Positive |
| Trafford Costco 'carnage' as shoppers bulk buy essentials | www.messengernewspapers.co.uk | 1 | Negative |
| First Costco in Cape Coral could bring jobs and convenience | www.gulfcoastnewsnow.com | 1 | Positive |
| Costco Food Court Cleanliness Complaints Spark Membership Changes | 973thedawg.com | 1 | Negative |
| Costco Overtakes Kroger as America's No. 2 Grocery Retailer | perishablenews.com | 1 | Positive |
| Drivers line up as new east Windsor Costco gas station opens | windsorstar.com | 1 | Positive |
| Costco is selling mega 2kg tins of Quality Street this Christmas almost half the price of Amazon | www.manchestereveningnews.co.uk | 1 | Positive |
| Costco Now Carries Kudos Totally Chlorine-Free Diapers | www.usmagazine.com | 1 | Positive |
| A T-Rex in crisis, a Costco miracle and Halloween chaos - DiscoverAirdrie.com - Local News, Weather, Sports, and Job Listings for Airdrie, Alberta, and the Rocky View County region. | discoverairdrie.com | 1 | Positive |
| Crime Stoppers Crime of the Week: Costco vehicle break-in, Patton Road home burglary | www.waff.com | 1 | Negative |
| Costco's Price Tags Have a Secret Code. Crack It and Pay Less | www.moneytalksnews.com | 1 | Neutral |
| Fill A Police Cruiser Food Drive is Friday at Costco | Hawaii Tribune-Herald | www.hawaiitribune-herald.com | 1 | Neutral |
| What price differences did one Iowan find between Costco and Fareway? | attackofthefanboy.com | 1 | Neutral |
| Cape Coral to vote on Costco deal with Chiquita Blvd upgrades | www.winknews.com | 1 | Neutral |
| Aldi Vs Costco: Which Sells Cheaper Irish Butter? | www.thedailymeal.com | 1 | Neutral |
| Comparing Warehouse Clubs: Costco, Sam's Club and BJ's | www.aol.com | 1 | Neutral |
| Ocean State Job Lot's Marc Perlman reacts to Costco announcement | turnto10.com | 1 | Neutral |
| Is Costco the next healthcare disrupter? | fortune.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, October 28, 2026
25 headlines, average tone +8: 10 positive, 7 neutral and 8 negative. The 8 most widely carried stories are listed; the table holds all 25.
- kfilradio.com · 4 outletsRochester, MN Costco Liquor Expansion Is CompletePositive
- wyrk.com · 3 outletsCostco Grand Opening Amherst New YorkPositive
- katsfm.com · 3 outletsNow We Know the Best Time to Shop at the Costco in Union GapNeutral
- www.wfmd.com · 2 outletsCalifornia rabbi accused of intentionally running down, killing worker painting Costco lot: prosecutorsNegative
- nypost.com · 1 outletCalifornia rabbi intentionally ran over man at Costco gas station, prosecutors allegeNegative
- www.wgcu.org · 1 outletCape Coral partners with Costco to bring wholesaler's first location in cityPositive
- www.ibtimes.co.uk · 1 outlet'You Can't Catch Islam From Halal Meat': Costco Chicken Complaint Sparks Fierce Islamophobia Backlash OnlineNegative
- www.cnbc.com · 1 outletCostco stock momentum improves ahead of November, says Katie StocktonPositive
Show the table · 25 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Rochester, MN Costco Liquor Expansion Is Complete | kfilradio.com | 4 | Positive |
| Costco Grand Opening Amherst New York | wyrk.com | 3 | Positive |
| Now We Know the Best Time to Shop at the Costco in Union Gap | katsfm.com | 3 | Neutral |
| California rabbi accused of intentionally running down, killing worker painting Costco lot: prosecutors | www.wfmd.com | 2 | Negative |
| California rabbi intentionally ran over man at Costco gas station, prosecutors allege | nypost.com | 1 | Negative |
| Cape Coral partners with Costco to bring wholesaler's first location in city | www.wgcu.org | 1 | Positive |
| 'You Can't Catch Islam From Halal Meat': Costco Chicken Complaint Sparks Fierce Islamophobia Backlash Online | www.ibtimes.co.uk | 1 | Negative |
| Costco stock momentum improves ahead of November, says Katie Stockton | www.cnbc.com | 1 | Positive |
| Cape Coral announces plans for its first Costco | www.gulfcoastnewsnow.com | 1 | Positive |
| This Is the Worst Time To Shop at Costco | www.aol.com | 1 | Negative |
| Students hope approved North Macon Costco will bring new jobs, shopping | www.mercercluster.com | 1 | Positive |
| Costco Stock's Valuation Remains A Head Scratcher (NASDAQ:COST) | seekingalpha.com | 1 | Negative |
| 6 Reasons to Think Twice Before Renewing Your Costco Membership | www.moneytalksnews.com | 1 | Negative |
| New Costco Items Arrive at Idaho, Utah, Washington Food Courts | 983thesnake.com | 1 | Positive |
| Photo: New Costco location set to open in Vallejo | www.timesheraldonline.com | 1 | Positive |
| Cape Coral residents could get first Costco closer to home | www.winknews.com | 1 | Positive |
| 94-year-old grocer launches chain to undercut Costco, Walmart | www.aol.com | 1 | Negative |
| Costco Agrees To Pay $14M To End A CEMA Subject Line Lawsuit | www.mondaq.com | 1 | Positive |
| Is Arlington's Costco Really That Bad? Plus: DOJ Tries, Tries Again With James Comey, and Judge Has Had It Up to Here With Feds' DC Golf Course Plans | washingtonian.com | 1 | Negative |
| Verdence Capital Advisors LLC Purchases 3,206 Shares of Costco Wholesale Corporation $COST | www.tickerreport.com | 1 | Neutral |
| Costco Offering $200 Thanksgiving Meal for 8. See What's Included | www.moneytalksnews.com | 1 | Neutral |
| How Costco Kirkland Grass-Fed Butter Has Changed In 2026 | www.thedailymeal.com | 1 | Neutral |
| Costco in Cape Breton? CBRM mayor says it's worth asking | www.saltwire.com | 1 | Neutral |
| 14 Costco Products I Always Buy for Thanksgiving | www.bonappetit.com | 1 | Neutral |
| Costco Black Friday 2026: Ad circular scans and early member deals | mashable.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, October 27, 2026
19 headlines, average tone -1: 8 positive, 4 neutral and 7 negative. The 8 most widely carried stories are listed; the table holds all 19.
- my1035.com · 8 outletsMontana Costco Adds a New $2.99 Apple Pie SundaePositive
- www.fool.com · 3 outletsOwn Costco Stock by Oct. 30 to Qualify for Its Nov. 13 Dividend. Here's How Many Shares You'd Need for $1,000 in Yearly Dividends.Neutral
- wror.com · 2 outletsCostco Plans First Rhode Island Warehouse in Smithfield, Opening in 2028Positive
- northernvirginiamag.com · 1 outletAn Arlington Costco Has Been Rated the 6th Worst in the CountryNegative
- www.ibtimes.co.uk · 1 outletMystery Surrounding Fatal Costco Incident Deepens as Rabbi's Son Faces Murder ChargeNegative
- www.staradvertiser.com · 1 outletDHHL considers Costco for planned business park in East HawaiiPositive
- cheknews.ca · 1 outletNanaimo RCMP seek suspect after attempted jewelry theft at CostcoNegative
- www.kitv.com · 1 outletCostco among potential tenants in new Hilo business park planPositive
Show the table · 19 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Montana Costco Adds a New $2.99 Apple Pie Sundae | my1035.com | 8 | Positive |
| Own Costco Stock by Oct. 30 to Qualify for Its Nov. 13 Dividend. Here's How Many Shares You'd Need for $1,000 in Yearly Dividends. | www.fool.com | 3 | Neutral |
| Costco Plans First Rhode Island Warehouse in Smithfield, Opening in 2028 | wror.com | 2 | Positive |
| An Arlington Costco Has Been Rated the 6th Worst in the Country | northernvirginiamag.com | 1 | Negative |
| Mystery Surrounding Fatal Costco Incident Deepens as Rabbi's Son Faces Murder Charge | www.ibtimes.co.uk | 1 | Negative |
| DHHL considers Costco for planned business park in East Hawaii | www.staradvertiser.com | 1 | Positive |
| Nanaimo RCMP seek suspect after attempted jewelry theft at Costco | cheknews.ca | 1 | Negative |
| Costco among potential tenants in new Hilo business park plan | www.kitv.com | 1 | Positive |
| Costco Manchester hit by 'absolute carnage' as huge queues of shoppers swarm on store's emergency items | www.manchestereveningnews.co.uk | 1 | Negative |
| Costco scraps plans for a new warehouse in Eagle | Local News | www.idahopress.com | 1 | Negative |
| New Costco Items Arrive at Idaho, Utah, Washington Food Courts | 1035kissfmboise.com | 1 | Positive |
| Costco Canada giving shoppers full refunds following latest recall | Daily Hive | dailyhive.com | 1 | Negative |
| These Cozy Costco Blankets Are Flying Off the Shelves | www.goodhousekeeping.com | 1 | Negative |
| DHHL in talks with Costco about potential Hilo location | www.hawaiinewsnow.com | 1 | Positive |
| Costco Remains a Defensive Compounder Awaiting Its Next Leg Up | 247wallst.com | 1 | Positive |
| If You Buy Costco With $5,000 at a 43% Discount From Its High, Here's What I Predict It Could Be Worth in 10 Years. | www.fool.com | 1 | Positive |
| This Costco Find Is Designed To Help Keep Your Garage Organized (And It's On Sale) | www.slashgear.com | 1 | Neutral |
| Costco Canada Coupons/Flyers Deals at All Costco Wholesale Warehouses in Canada, Until November 8 | smartcanucks.ca | 1 | Neutral |
| Costco Is Selling a Thanksgiving Feast for 8 So You Can Skip the Kitchen Stress | www.wape.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, October 26, 2026
19 headlines, average tone +19: 8 positive, 8 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 19.
- b1027.com · 4 outletsAir Fryer Sold At Costco, Walmart, Amazon, Home Depot RecalledNegative
- www.fool.com · 3 outletsPrediction: $5,000 in Costco Stock Will Trail the Market Through 2030Positive
- www.postandcourier.com · 1 outletSuicide in Costco parking lot; State Fair receives backlashNegative
- b101.iheart.com · 1 outletCostco Selects Smithfield For Its First Rhode Island StorePositive
- newsradiori.iheart.com · 1 outletCostco Selects Smithfield For Its First Rhode Island Store | News Radio 920 AM & 104.7 FMPositive
- www.westhawaiitoday.com · 1 outletCostco eyed for DHHL development in Hilo | West Hawaii TodayPositive
- www.hawaiitribune-herald.com · 1 outletCostco eyed for DHHL development in Hilo | Hawaii Tribune-HeraldPositive
- www.aol.com · 1 outlet6 Costco Buys That Can Lower Household Expenses for MonthsPositive
Show the table · 19 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Air Fryer Sold At Costco, Walmart, Amazon, Home Depot Recalled | b1027.com | 4 | Negative |
| Prediction: $5,000 in Costco Stock Will Trail the Market Through 2030 | www.fool.com | 3 | Positive |
| Suicide in Costco parking lot; State Fair receives backlash | www.postandcourier.com | 1 | Negative |
| Costco Selects Smithfield For Its First Rhode Island Store | b101.iheart.com | 1 | Positive |
| Costco Selects Smithfield For Its First Rhode Island Store | News Radio 920 AM & 104.7 FM | newsradiori.iheart.com | 1 | Positive |
| Costco eyed for DHHL development in Hilo | West Hawaii Today | www.westhawaiitoday.com | 1 | Positive |
| Costco eyed for DHHL development in Hilo | Hawaii Tribune-Herald | www.hawaiitribune-herald.com | 1 | Positive |
| 6 Costco Buys That Can Lower Household Expenses for Months | www.aol.com | 1 | Positive |
| Revenge of the consumer: Walmart's $120 bundle takes at Amazon and Costco (WMT:NASDAQ) | seekingalpha.com | 1 | Negative |
| 8 New Costco Food Court Items Released In 2026 So Far | cedarnews.net | 1 | Positive |
| If You Buy Costco With $5,000 at a 43% Discount From Its High, Here's What I Predict It Could Be Worth in 10 Years. | www.aol.com | 1 | Positive |
| The Luxury Baking Staple You Can Buy At Costco For Less | www.thedailymeal.com | 1 | Neutral |
| Costco Wholesale Corporation $COST Shares Sold by SeaCrest Wealth Management LLC | www.dailypolitical.com | 1 | Neutral |
| Are Costco and Other Bulk-Buy Stores Actually Saving You Money? 6 Telling Price Comparisons | www.aol.com | 1 | Neutral |
| Coincidence? Costco Rhode Island news comes just before election | turnto10.com | 1 | Neutral |
| 8 Things To Know Before Ordering Cookies From Costco | www.thedailymeal.com | 1 | Neutral |
| Costco Canada Groupon Offer: 1-Year Membership + $20 or $40 Costco Shop Card | smartcanucks.ca | 1 | Neutral |
| Costco Is Already Offering Small Discounts On The New Apple TV 4K And HomePod Mini 2 | www.slashgear.com | 1 | Neutral |
| Dividend Roundup: Citigroup, IBM, Caterpillar, Costco, and more (DVY:NASDAQ) | seekingalpha.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Friday, October 23, 2026
14 headlines, average tone +35: 8 positive, 4 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 14.
- www.yorkregion.com · 11 outletsCostco Canada product recall: Movie Night Gift SetNegative
- www.fool.com · 3 outletsCoca-Cola Joins Costco in the $400 Billion Club. I Predict Only 1 of These Dividend Stocks Will Surpass $1 Trillion by 2036.Positive
- b985.fm · 3 outletsCostco in Scarborough, Maine, Adds Two New Items to Food CourtPositive
- www.aol.com · 3 outletsCostco's Last Stock Split Was in 2000. Is Its Board Close to Another?Neutral
- now933fm.iheart.com · 2 outletsCostco Selects Smithfield For Its First Rhode Island StorePositive
- 247wallst.com · 2 outletsCostco Turned $1,000 Into $8,018 in Ten Years While the S&P 500 Delivered $3,564Positive
- 247wallst.com · 2 outletsKroger Is Spending $5 Billion to Cut Prices. Walmart and Costco Are the TargetPositive
- www.wkbw.com · 1 outletCostco to open new Amherst warehouse WednesdayPositive
Show the table · 14 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Costco Canada product recall: Movie Night Gift Set | www.yorkregion.com | 11 | Negative |
| Coca-Cola Joins Costco in the $400 Billion Club. I Predict Only 1 of These Dividend Stocks Will Surpass $1 Trillion by 2036. | www.fool.com | 3 | Positive |
| Costco in Scarborough, Maine, Adds Two New Items to Food Court | b985.fm | 3 | Positive |
| Costco's Last Stock Split Was in 2000. Is Its Board Close to Another? | www.aol.com | 3 | Neutral |
| Costco Selects Smithfield For Its First Rhode Island Store | now933fm.iheart.com | 2 | Positive |
| Costco Turned $1,000 Into $8,018 in Ten Years While the S&P 500 Delivered $3,564 | 247wallst.com | 2 | Positive |
| Kroger Is Spending $5 Billion to Cut Prices. Walmart and Costco Are the Target | 247wallst.com | 2 | Positive |
| Costco to open new Amherst warehouse Wednesday | www.wkbw.com | 1 | Positive |
| At long last, Rhode Island will get its first Costco | www.bostonglobe.com | 1 | Positive |
| The man facing murder charge in death of man near Costco gas pumps is a rabbi, records show | www.latimes.com | 1 | Negative |
| Tassoni: New Costco is a 'huge' deal for Smithfield | www.valleybreeze.com | 1 | Positive |
| Costco Just Launched a New Seasonal Treat, and I'm Gifting It to Everyone I Know | www.aol.com | 1 | Neutral |
| What Brand Is Costco's Gas And How High-Quality Is It? | www.slashgear.com | 1 | Neutral |
| Sam's Club Vs Costco: Which Sells Cheaper Rotisserie Chicken? | www.thedailymeal.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Costco Wholesale Corp, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.