Tone mix
Week by week 52 weeks
Share of Clorox Company's 235 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 1, 2025 · tone -99Jim Cramer Might Have Shared A Major Warning About The Clorox Company (CLX)-95
- Week of Jan 5, 2026 · tone -100TD Cowen Has Lowered Expectations for Clorox (NYSE:CLX) Stock Price-89
- Week of Jul 20, 2026 · tone -75Clorox (NYSE:CLX) Price Target Cut to $95.00 by Analysts at BNP Paribas Exane-70
- Week of Sep 14, 2026 · tone -50Wells Fargo & Company Cuts Clorox (NYSE:CLX) Price Target to $90.00-58
- Week of May 11, 2026 · tone +33Jensen Quality Mid Cap Fund Trimmed The Clorox Company (CLX) to Improve Risk-Return Profile+55
- Week of Jan 19, 2026 · tone -75Clorox (NYSE:CLX) Price Target Lowered to $114.00 at JPMorgan Chase & Co.-53
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Clorox Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 1 | 0 |
| Last 30 sessions | 9 | +5 |
| Last 90 sessions | 53 | +2 |
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Every headline in the period counts equally.
Headlines on Monday, October 26, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletThe Clorox Company $CLX Holdings Raised by Yousif Capital Management LLCNeutral
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| The Clorox Company $CLX Holdings Raised by Yousif Capital Management LLC | www.dailypolitical.com | 1 | Neutral |
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Headlines on Tuesday, October 20, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.dailypolitical.com · 1 outletClorox (NYSE:CLX) Price Target Cut to $83.00 by Analysts at JPMorgan Chase & Co.Negative
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| Clorox (NYSE:CLX) Price Target Cut to $83.00 by Analysts at JPMorgan Chase & Co. | www.dailypolitical.com | 1 | Negative |
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Headlines on Monday, October 19, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.themarketsdaily.com · 1 outletThe Clorox Company $CLX Stock Acquired by TD Waterhouse Canada Inc.Neutral
- www.themarketsdaily.com · 1 outletContrasting Central Garden & Pet (NASDAQ:CENT) and Clorox (NYSE:CLX)Neutral
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| The Clorox Company $CLX Stock Acquired by TD Waterhouse Canada Inc. | www.themarketsdaily.com | 1 | Neutral |
| Contrasting Central Garden & Pet (NASDAQ:CENT) and Clorox (NYSE:CLX) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Tuesday, October 6, 2026
1 headline, average tone +71: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.insidermonkey.com · 1 outletThe Clorox Company (CLX): Capitalizing on Volatility to Sell and Repurchase at New LowsPositive
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| The Clorox Company (CLX): Capitalizing on Volatility to Sell and Repurchase at New Lows | www.insidermonkey.com | 1 | Positive |
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Headlines on Monday, October 5, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.tickerreport.com · 1 outletClorox (NYSE:CLX) Stock Moved Down to Sell by Wall Street ZenNegative
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| Clorox (NYSE:CLX) Stock Moved Down to Sell by Wall Street Zen | www.tickerreport.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Clorox Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.