Tone mix
Week by week 52 weeks
Share of Dutch Bros Inc.'s 557 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Aug 31, 2026 · tone -65Dutch Bros Is at $49. Should Investors Take Pause or Buy the Dip?-83
- Week of Aug 10, 2026 · tone -18Is Dutch Bros a Buy After Crashing 19% in 1 Day?-65
- Week of Dec 22, 2025 · tone +100Dutch Bros (BROS): KeyBanc Highlights Compelling Growth Story+52
- Week of Oct 12, 2026 · tone +66Here's What a $10,000 Investment in Dutch Bros Stock Could Be Worth in 2035 (Hint: The Stock's Upside Is Massive)+49
- Week of Jan 26, 2026 · tone +97Dutch Bros Coffee Debuts in Iona, Expanding Southwest Florida Presence+44
- Week of Mar 23, 2026 · tone +10Bossier City Development: Dutch Bros Takes Over Old Captain D's-41
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Dutch Bros Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 23 | -7 |
| Last 30 sessions | 74 | +15 |
| Last 90 sessions | 197 | +23 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
3 headlines, average tone +33: 2 positive, 0 neutral and 1 negative. Showing all 3.
- nypost.com · 1 outletCalifornia woman throws hot coffee on Dutch Bros worker after order mishapNegative
- www.insidermonkey.com · 1 outletStrong Same-Shop Sales Support Dutch Bros' (BROS) Long-Term CasePositive
- wfav951.com · 1 outletDutch Bros Coffee Opens in BradleyPositive
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| California woman throws hot coffee on Dutch Bros worker after order mishap | nypost.com | 1 | Negative |
| Strong Same-Shop Sales Support Dutch Bros' (BROS) Long-Term Case | www.insidermonkey.com | 1 | Positive |
| Dutch Bros Coffee Opens in Bradley | wfav951.com | 1 | Positive |
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Headlines on Wednesday, October 28, 2026
3 headlines, average tone -33: 0 positive, 2 neutral and 1 negative. Showing all 3.
- www.fool.com · 2 outletsDutch Bros vs. Kimberly-Clark: Which Is the Smarter Buy Today?Neutral
- abc30.com · 1 outletAuthorities search for woman accused of throwing hot coffee at Dutch Bros employee in Central FresnoNegative
- abc3340.com · 1 outletDutch Bros eyes Homewood location as school traffic concerns spark debateNeutral
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| Dutch Bros vs. Kimberly-Clark: Which Is the Smarter Buy Today? | www.fool.com | 2 | Neutral |
| Authorities search for woman accused of throwing hot coffee at Dutch Bros employee in Central Fresno | abc30.com | 1 | Negative |
| Dutch Bros eyes Homewood location as school traffic concerns spark debate | abc3340.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.kiro7.com · 1 outletDutch Bros Coffee stirs up plans for first Tacoma locationPositive
- www.fool.com · 1 outletDutch Bros vs. Lululemon: Which Stock Is a Better Buy in 2026?Neutral
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| Dutch Bros Coffee stirs up plans for first Tacoma location | www.kiro7.com | 1 | Positive |
| Dutch Bros vs. Lululemon: Which Stock Is a Better Buy in 2026? | www.fool.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
2 headlines, average tone -50: 0 positive, 1 neutral and 1 negative. Showing all 2.
- www.fool.com · 2 outletsDutch Bros vs. Hershey: Which Stock Is the Better Buy Before 2027?Neutral
- www.themarketsdaily.com · 1 outletDutch Bros (NYSE:BROS) Stock Gets Price Target Reduction from TD CowenNegative
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| Dutch Bros vs. Hershey: Which Stock Is the Better Buy Before 2027? | www.fool.com | 2 | Neutral |
| Dutch Bros (NYSE:BROS) Stock Gets Price Target Reduction from TD Cowen | www.themarketsdaily.com | 1 | Negative |
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Headlines on Friday, October 23, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- kpic.com · 5 outletsDutch Bros holds fundraiser Friday to support those impacted by Bend elementary shootingNeutral
- www.fool.com · 2 outletsDutch Bros vs. Chipotle Mexican Grill: Which Consumer Stock Is a Better Buy in 2026?Neutral
- www.themarketsdaily.com · 1 outletDutch Bros (NYSE: BROS) owner sells shares under trading plan after SEC filingNeutral
Show the table · 3 rows, 4 columns
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| Dutch Bros holds fundraiser Friday to support those impacted by Bend elementary shooting | kpic.com | 5 | Neutral |
| Dutch Bros vs. Chipotle Mexican Grill: Which Consumer Stock Is a Better Buy in 2026? | www.fool.com | 2 | Neutral |
| Dutch Bros (NYSE: BROS) owner sells shares under trading plan after SEC filing | www.themarketsdaily.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Dutch Bros Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.