Tone mix
Week by week 51 weeks
Share of Bread Financial Holdings, Inc.'s 101 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 5, 2026 · tone -100Bread Financial (NYSE:BFH) Stock Price Target Cut by TD Cowen-122
- Week of Mar 24, 2025 · tone +100Here's Why Bread Financial Holdings (BFH) Surged in Q4 and 2024+93
- Week of Sep 8, 2025 · tone -100Why Bread Financial (BFH) Shares Are Trading Lower Today-89
- Week of Sep 7, 2026 · tone +100Q2 Earnings Recap: Bread Financial (NYSE:BFH) Tops Credit Card Stocks+83
- Week of Aug 25, 2025 · tone +82Bread Financial Holdings, Inc. authorizes a Buyback Plan.+80
- Week of May 12, 2025 · tone +100Morgan Stanley Issues Positive Forecast for Bread Financial (NYSE:BFH) Stock Price+78
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Bread Financial Holdings, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 7 | +14 |
| Last 30 sessions | 13 | +15 |
| Last 90 sessions | 32 | +15 |
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Every headline in the period counts equally.
Headlines on Monday, October 26, 2026
3 headlines, average tone 0: 1 positive, 1 neutral and 1 negative. Showing all 3.
- markets.financialcontent.com · 1 outletFinancialContent - Why Bread Financial (BFH) stock is down todayNegative
- www.dailypolitical.com · 1 outletBread Financial (NYSE:BFH) Upgraded to "Buy" at Wall Street ZenPositive
- www.themarketsdaily.com · 1 outletBread Financial Holdings, Inc. (BFH) to Issue Quarterly Dividend of $0.25 on December 15thNeutral
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| FinancialContent - Why Bread Financial (BFH) stock is down today | markets.financialcontent.com | 1 | Negative |
| Bread Financial (NYSE:BFH) Upgraded to "Buy" at Wall Street Zen | www.dailypolitical.com | 1 | Positive |
| Bread Financial Holdings, Inc. (BFH) to Issue Quarterly Dividend of $0.25 on December 15th | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
4 headlines, average tone +25: 1 positive, 3 neutral and 0 negative. Showing all 4.
- www.fool.com · 2 outletsBread Financial (BFH) Q3 2026 Earnings Call TranscriptNeutral
- www.themarketsdaily.com · 1 outletBread Financial (NYSE:BFH) Issues Quarterly Earnings Results, Beats Expectations By $0.50 EPSPositive
- www.tickerreport.com · 1 outletBread Financial Holdings, Inc. (NYSE:BFH) Announces Quarterly Dividend of $0.25Neutral
- www.dailypolitical.com · 1 outletWhat Bread Financial (BFH) Said on Its Q3 Earnings CallNeutral
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| Bread Financial (BFH) Q3 2026 Earnings Call Transcript | www.fool.com | 2 | Neutral |
| Bread Financial (NYSE:BFH) Issues Quarterly Earnings Results, Beats Expectations By $0.50 EPS | www.themarketsdaily.com | 1 | Positive |
| Bread Financial Holdings, Inc. (NYSE:BFH) Announces Quarterly Dividend of $0.25 | www.tickerreport.com | 1 | Neutral |
| What Bread Financial (BFH) Said on Its Q3 Earnings Call | www.dailypolitical.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletAnalyzing Bread Financial (NYSE:BFH) and EZCORP (NASDAQ:EZPW)Neutral
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| Analyzing Bread Financial (NYSE:BFH) and EZCORP (NASDAQ:EZPW) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Friday, October 16, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletHead-To-Head Review: Dave (NASDAQ:DAVE) vs. Bread Financial (NYSE:BFH)Neutral
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| Head-To-Head Review: Dave (NASDAQ:DAVE) vs. Bread Financial (NYSE:BFH) | www.dailypolitical.com | 1 | Neutral |
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Headlines on Thursday, October 8, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.tickerreport.com · 1 outletBread Financial (NYSE:BFH) Stock Price Target Cut by TD CowenNegative
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| Bread Financial (NYSE:BFH) Stock Price Target Cut by TD Cowen | www.tickerreport.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Bread Financial Holdings, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.