Tone mix
Week by week 52 weeks
Share of Bath & Body Works, Inc.'s 627 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 8, 2026 · tone -50Goldman Sachs Trims Bath & Body Works (BBWI) Target as Body Care Sales Decline-60
- Week of Oct 12, 2026 · tone +62Bath & Body Works Drops Perfume Release: Hex Appeal+43
- Week of Jul 13, 2026 · tone +66Bath & Body Works Expands Global Footprint With Entry Into Brazil+42
- Week of Jun 22, 2026 · tone +57Bath & Body Works (BBWI) Inks New Deal, Shares Climb Higher+38
- Week of Apr 13, 2026 · tone -31Bath & Body Works pulls back on laundry offering-34
- Week of Feb 23, 2026 · tone +22Bath & Body Works Closing in Neshaminy Mall in Bensalem, PA+26
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Bath & Body Works, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 10 | +27 |
| Last 30 sessions | 33 | +27 |
| Last 90 sessions | 143 | +24 |
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Every headline in the period counts equally.
Headlines on Wednesday, October 28, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.eonline.com · 2 outletsZooey Deschanel x Bath & Body Works: Season of Wonder Holiday CollectionNeutral
- insideretail.asia · 1 outletCan Bath & Body Works make customers 'Feel Good' with a new store concept?Neutral
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| Zooey Deschanel x Bath & Body Works: Season of Wonder Holiday Collection | www.eonline.com | 2 | Neutral |
| Can Bath & Body Works make customers 'Feel Good' with a new store concept? | insideretail.asia | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
4 headlines, average tone 0: 0 positive, 4 neutral and 0 negative. Showing all 4.
- stylecaster.com · 1 outletBath & Body Works' New Holiday Collection With Zooey Deschanel Is MagicNeutral
- www.newswire.ca · 1 outletBath & Body Works Kicks Off the Holidays with Season of Wonder Starring Zooey Deschanel as Holiday Wonder Maker, with More to ComeNeutral
- www.hollywoodreporter.com · 1 outletZooey Deschanel on 'New Girl' Cast Hangs, Bath & Body Works CampaignNeutral
- lamag.com · 1 outletZooey Deschanel Talks Bath & Body Works' Holiday CollectionNeutral
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| Bath & Body Works' New Holiday Collection With Zooey Deschanel Is Magic | stylecaster.com | 1 | Neutral |
| Bath & Body Works Kicks Off the Holidays with Season of Wonder Starring Zooey Deschanel as Holiday Wonder Maker, with More to Come | www.newswire.ca | 1 | Neutral |
| Zooey Deschanel on 'New Girl' Cast Hangs, Bath & Body Works Campaign | www.hollywoodreporter.com | 1 | Neutral |
| Zooey Deschanel Talks Bath & Body Works' Holiday Collection | lamag.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
4 headlines, average tone +69: 3 positive, 1 neutral and 0 negative. Showing all 4.
- lonestar995fm.com · 4 outletsNew Bath & Body Works Opens Oct. 24 on Soncy in AmarilloPositive
- www.manilatimes.net · 1 outletBath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery EasierPositive
- www.retaildive.com · 1 outletBath & Body Works introduces new store conceptPositive
- www.themarketsdaily.com · 1 outletHead to Head Analysis: Bath & Body Works (NYSE:BBWI) and Carvana (NYSE:CVNA)Neutral
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| New Bath & Body Works Opens Oct. 24 on Soncy in Amarillo | lonestar995fm.com | 4 | Positive |
| Bath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery Easier | www.manilatimes.net | 1 | Positive |
| Bath & Body Works introduces new store concept | www.retaildive.com | 1 | Positive |
| Head to Head Analysis: Bath & Body Works (NYSE:BBWI) and Carvana (NYSE:CVNA) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.eonline.com · 2 outletsBath & Body Works Essentials Line: Sensitive Skin Bodycare CollectionNeutral
- www.retaildive.com · 1 outletBath & Body Works expands partnership to all Ulta stores for the holidaysPositive
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| Bath & Body Works Essentials Line: Sensitive Skin Bodycare Collection | www.eonline.com | 2 | Neutral |
| Bath & Body Works expands partnership to all Ulta stores for the holidays | www.retaildive.com | 1 | Positive |
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Headlines on Thursday, October 15, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.eonline.com · 2 outletsBath & Body Works Drops Perfume Release: Hex AppealNeutral
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| Bath & Body Works Drops Perfume Release: Hex Appeal | www.eonline.com | 2 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Bath & Body Works, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.