Tone mix
Week by week 51 weeks
Share of Build-A-Bear Workshop, Inc.'s 138 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 6, 2025 · tone -98Build-A-Bear faces boycott after employee denies request to name bear after Charlie Kirk (BBW:NYSE)-142
- Week of Apr 27, 2026 · tone -100Build-A-Bear Workshop recalls over 36,000 bears due to choking risk-124
- Week of May 18, 2026 · tone +99Build-A-Bear Workshop, Inc. (NYSE:BBW) Given Consensus Rating of "Moderate Buy" by Brokerages+112
- Week of Jan 12, 2026 · tone +96Build-A-Bear Workshop, Inc. (NYSE:BBW) Receives Average Rating of "Moderate Buy" from Analysts+108
- Week of Apr 14, 2025 · tone +97Build-A-Bear Workshop Plans for Multi-Level Retail Experience in Orlando+64
- Week of Jul 6, 2026 · tone +98Build-A-Bear Workshop opening inside Mobile Walmart location+60
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Build-A-Bear Workshop, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 5 | +57 |
| Last 30 sessions | 15 | +26 |
| Last 90 sessions | 36 | +16 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.wallstreet-online.de · 1 outletROSEN, GLOBAL INVESTOR COUNSEL, Encourages Build-A-Bear Workshop, Inc. Investors to Inquire About Securities Class Action Investigation - BBWNeutral
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| ROSEN, GLOBAL INVESTOR COUNSEL, Encourages Build-A-Bear Workshop, Inc. Investors to Inquire About Securities Class Action Investigation - BBW | www.wallstreet-online.de | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 1 outletRosen Law Firm Encourages Build-A-Bear Workshop, Inc. Investors to Inquire About Securities Class Action InvestigationNeutral
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| Rosen Law Firm Encourages Build-A-Bear Workshop, Inc. Investors to Inquire About Securities Class Action Investigation | www.prnewswire.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
2 headlines, average tone +100: 2 positive, 0 neutral and 0 negative. Showing all 2.
- retailtimes.co.uk · 1 outletBuild-A-Bear Workshop is first brand partner to open store inside Hard Rock Cafe Piccadilly Circus, LondonPositive
- www.prnewswire.com · 1 outletBuild-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in LondonPositive
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| Build-A-Bear Workshop is first brand partner to open store inside Hard Rock Cafe Piccadilly Circus, London | retailtimes.co.uk | 1 | Positive |
| Build-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in London | www.prnewswire.com | 1 | Positive |
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Headlines on Wednesday, October 21, 2026
1 headline, average tone +86: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 2 outletsBuild-A-Bear Workshop Unveils Three Specialty Shop Experiences Coming to New ICON Park Orlando Destination on Nov. 5Positive
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| Build-A-Bear Workshop Unveils Three Specialty Shop Experiences Coming to New ICON Park Orlando Destination on Nov. 5 | www.prnewswire.com | 2 | Positive |
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Headlines on Tuesday, October 20, 2026
1 headline, average tone +99: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.cbs58.com · 1 outletMilwaukee gets state's first Build-A-Bear Workshop inside Girl Scout CenterPositive
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| Milwaukee gets state's first Build-A-Bear Workshop inside Girl Scout Center | www.cbs58.com | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Build-A-Bear Workshop, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.