Tone mix
Week by week 52 weeks
Share of Adobe Inc.'s 2,976 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 5, 2026 · tone -64Adobe CEO Shantanu Narayen Unveils Adobe Was My MBA, Authored by Abhishek Talwar, CEO Of Hexaview Technologies-74
- Week of Apr 20, 2026 · tone +52Stagwell's Code and Theory Partners with Adobe to Engineer Enterprise Creativity at Scale+44
- Week of Jun 8, 2026 · tone -13Adobe Stock Drops As CFO Dan Durn Resigns Overshadowing Higher Q2 Results, Outlook Upgrade-38
- Week of Apr 13, 2026 · tone +38Tesco teams up with Adobe to boost AI-driven customer insights+37
- Week of Dec 22, 2025 · tone -10TCW Concentrated Large Cap Growth Fund Sold Adobe Systems (ADBE) Due to Increasing Competition-35
- Week of Jun 1, 2026 · tone +2Adobe eyes two internal leaders, AI outsiders for CEO role-34
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Adobe Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 30 | +19 |
| Last 30 sessions | 213 | -3 |
| Last 90 sessions | 773 | +10 |
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Every headline in the period counts equally.
Headlines on Thursday, October 29, 2026
2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.prnewswire.com · 1 outletSmartpress Data Shows Adobe Creative Suite Dominates Print DesignPositive
- www.howtogeek.com · 1 outletAdobe wants $840 a year for Creative Cloud. This open-source project is recreating it for freeNeutral
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| Smartpress Data Shows Adobe Creative Suite Dominates Print Design | www.prnewswire.com | 1 | Positive |
| Adobe wants $840 a year for Creative Cloud. This open-source project is recreating it for free | www.howtogeek.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
5 headlines, average tone +30: 2 positive, 2 neutral and 1 negative. Showing all 5.
- www.fool.com · 2 outletsAdobe vs. Datadog: Which Technology Stock Is a Better Buy in 2026?Neutral
- www.fool.com · 2 outletsAdobe vs. Docusign: Which Technology Stock Is a Better Buy in 2026?Neutral
- www.prnewswire.com · 1 outletOmnicom Named a Leader in IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor AssessmentPositive
- www.webwire.com · 1 outletWPP Enterprise Solutions Recognised as a Leader in Idc Marketscape for Ai-Enabled Adobe Professional ServicesPositive
- www.aol.com · 1 outletThe Software Monopoly Priced Like a Victim: AdobeNegative
Show the table · 5 rows, 4 columns
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| Adobe vs. Datadog: Which Technology Stock Is a Better Buy in 2026? | www.fool.com | 2 | Neutral |
| Adobe vs. Docusign: Which Technology Stock Is a Better Buy in 2026? | www.fool.com | 2 | Neutral |
| Omnicom Named a Leader in IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment | www.prnewswire.com | 1 | Positive |
| WPP Enterprise Solutions Recognised as a Leader in Idc Marketscape for Ai-Enabled Adobe Professional Services | www.webwire.com | 1 | Positive |
| The Software Monopoly Priced Like a Victim: Adobe | www.aol.com | 1 | Negative |
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Headlines on Monday, October 26, 2026
10 headlines, average tone -8: 1 positive, 7 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 10.
- www.fool.com · 2 outletsAdobe vs. Salesforce: Which Technology Stock Is a Better Buy in 2026?Neutral
- www.fool.com · 2 outletsAdobe vs. CrowdStrike: Which Technology Stock Is a Better Buy in 2026?Neutral
- gadgetsmagazine.com.ph · 1 outletEPSON PRINT ADD-ON SENDS ADOBE EXPRESS DESIGNS STRAIGHT TO PRINTPositive
- www.howtogeek.com · 1 outletX Free Tools That are way better than Adobe AcrobatNegative
- www.aol.com · 1 outletAdobe Stock Has Been Under Pressure. Here's What Could Spark a TurnaroundNegative
- www.themarketsdaily.com · 1 outletAdobe Inc. $ADBE Stock: Citizens Financial Group Inc. RI Increases StakeNeutral
- www.woodlandsonline.com · 1 outletAdobe Lightroom Classic: Develop ModuleNeutral
- www.dailypolitical.com · 1 outletAdobe Inc. $ADBE Stock Sold by WASHINGTON TRUST CoNeutral
Show the table · 10 rows, 4 columns
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| Adobe vs. Salesforce: Which Technology Stock Is a Better Buy in 2026? | www.fool.com | 2 | Neutral |
| Adobe vs. CrowdStrike: Which Technology Stock Is a Better Buy in 2026? | www.fool.com | 2 | Neutral |
| EPSON PRINT ADD-ON SENDS ADOBE EXPRESS DESIGNS STRAIGHT TO PRINT | gadgetsmagazine.com.ph | 1 | Positive |
| X Free Tools That are way better than Adobe Acrobat | www.howtogeek.com | 1 | Negative |
| Adobe Stock Has Been Under Pressure. Here's What Could Spark a Turnaround | www.aol.com | 1 | Negative |
| Adobe Inc. $ADBE Stock: Citizens Financial Group Inc. RI Increases Stake | www.themarketsdaily.com | 1 | Neutral |
| Adobe Lightroom Classic: Develop Module | www.woodlandsonline.com | 1 | Neutral |
| Adobe Inc. $ADBE Stock Sold by WASHINGTON TRUST Co | www.dailypolitical.com | 1 | Neutral |
| Adobe Inc. $ADBE Shares Newly Bought by RWC Asset Management LLP | www.dailypolitical.com | 1 | Neutral |
| Adobe Inc. $ADBE Stock Sold by Sterling Capital Management LLC | www.dailypolitical.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
4 headlines, average tone +25: 1 positive, 3 neutral and 0 negative. Showing all 4.
- www.fool.com · 2 outletsAdobe vs. Arista Networks: Which Tech Stock Is a Better Buy in 2026?Neutral
- 247wallst.com · 1 outletAdobe Jumps 5% as Beaten-Down Software Names Rebound Despite Risk-Off Day; Salesforce Rises 3%Positive
- www.forbesindia.com · 1 outletWhat can you do with Adobe Firefly?: Top AI features for daily useNeutral
- www.dailypolitical.com · 1 outletAdobe Inc. $ADBE Shares Sold by Investment House LLCNeutral
Show the table · 4 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Adobe vs. Arista Networks: Which Tech Stock Is a Better Buy in 2026? | www.fool.com | 2 | Neutral |
| Adobe Jumps 5% as Beaten-Down Software Names Rebound Despite Risk-Off Day; Salesforce Rises 3% | 247wallst.com | 1 | Positive |
| What can you do with Adobe Firefly?: Top AI features for daily use | www.forbesindia.com | 1 | Neutral |
| Adobe Inc. $ADBE Shares Sold by Investment House LLC | www.dailypolitical.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, October 22, 2026
3 headlines, average tone +10: 1 positive, 1 neutral and 1 negative. Showing all 3.
- www.finanznachrichten.de · 1 outletAdobe and BWT Alpine Formula One Team Partner to Fuel Fan Engagement with AI-powered ExperiencesPositive
- www.howtogeek.com · 1 outletAdobe Acrobat costs money. PdfCraft does most of the same everyday work for freeNegative
- www.themarketsdaily.com · 1 outletAdobe Inc. $ADBE Stock: Skylands Capital LLC Decreases HoldingsNeutral
Show the table · 3 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Adobe and BWT Alpine Formula One Team Partner to Fuel Fan Engagement with AI-powered Experiences | www.finanznachrichten.de | 1 | Positive |
| Adobe Acrobat costs money. PdfCraft does most of the same everyday work for free | www.howtogeek.com | 1 | Negative |
| Adobe Inc. $ADBE Stock: Skylands Capital LLC Decreases Holdings | www.themarketsdaily.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Adobe Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.