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TKO vs XPOF

TKO Group Holdings, Inc. and Xponential Fitness, Inc.

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TKO Group Holdings, Inc.

TKO Group Holdings, Inc. operates as a sports and entertainment company. The company owns and manages sports and entertainment intellectual property; produces and licenses live events, programing, and long-form and short-form content, reality series, and other filmed entertainment on digital and linear channels and via pay-per-view; and offers UFC FIGHT PASS, a direct-to-consumer streaming product that provides access to live and video-on-demand events, as well as original content. It is also involved in the merchandising of video games, apparel, equipment, trading cards, memorabilia, digital goods, and toys. In addition, the company engages in the sponsorships and advertising business, which offers sale of in-venue and in-broadcast advertising assets, content product integration, and digital impressions. The company was incorporated in 2023 and is based in New York, New York. TKO Group Holdings, Inc. is a subsidiary of Endeavor Group Holdings, Inc.

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Xponential Fitness, Inc.

Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness brands franchisor in North America. The company's brands portfolio consist of Club Pilates, a Pilates facility franchisor; CycleBar, a premier indoor cycling franchise; StretchLab, a fitness concept offering one-on-one assisted stretching services; YogaSix, a yoga concept; Pure Barre, a total body workout concept that uses the ballet barre to perform small isometric movements; Rumble, a boxing concept that offers boxing-inspired group fitness classes; BFT, a high-intensity interval training concept that combines functional, high-energy strength, cardio, and conditioning-based classes to achieve the unique health of its members; and Lindora, a provider of medically guided wellness and metabolic health solutions. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.

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