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TDC vs ZETA

TERADATA CORPORATION and Zeta Global Holdings Corp.

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TERADATA CORPORATION

Teradata Corporation, together with its subsidiaries, provides a connected hybrid cloud analytics and data platform in the United States and internationally. The company operates in two segments, Product Sales and Consulting Services. It offers Teradata Vantage, an open and connected platform designed to leverage data across an enterprise. The company's consulting services include support services for organizations to establish a data analytics and AI/ML vision, enable a hybrid ecosystem architecture, and identify and operationalize opportunities. It offers support and maintenance services. The company serves clients in financial services, government, healthcare and life sciences, public, manufacturing, retail, telecommunications, and travel/transportation sectors through a direct sales force. Teradata Corporation was incorporated in 1979 and is headquartered in San Diego, California.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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