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SSP vs WPP

The E.W. Scripps Company and WPP PLC

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The E.W. Scripps Company

The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment operates broadcast television stations, which produce over-the-air news, information, sports, entertainment content, and related digital operations; runs network, syndicated, and original programming, as well as local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV that showcases live trials; entertainment brands, such as ION, Bounce, Grit, ION Mystery, ION Plus, and Laff. The company provides digital presence through online, mobile, connected television, and social platforms; Scripps National Spelling Bee, which shows educational programs; and Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices. It serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.

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WPP PLC

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

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