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SN vs XELB

SharkNinja, Inc. and XCEL BRANDS INC.

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SharkNinja, Inc.

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans. It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.

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XCEL BRANDS INC.

Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company engages in designing, licensing, marketing, live streaming, and social commerce sales of apparel, footwear, accessories, jewellery, home goods, and other consumer products. Its brand portfolio includes Halston, Judith Ripka, C Wonder, TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Longaberger, and Isaac Mizrahi brands, as well as TWRHLL, Trust Respect Love, and Gemma Stafford brands. The company promotes and sells its products through interactive television, digital live-stream shopping, social commerce, traditional brick-and-mortar retailers, and e-commerce channels. Xcel Brands, Inc. was founded in 2011 and is based in New York, New York.

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