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SMWB vs UPLD

Similarweb Ltd. and Upland Software, Inc.

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Similarweb Ltd.

Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.

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Upland Software, Inc.

Upland Software, Inc., together with its subsidiaries, provides cloud-based software applications under the Upland brand name in the United States, the United Kingdom, Canada, and internationally. It offers knowledge management solutions for internal knowledge sharing, customer self-service, and contact center operations; content lifecycle and workflow automation solutions for document management, compliance, and process efficiency across various industries; and digital marketing solutions that provides tools for audience engagement, campaign management, and content distribution across digital channels. The company also provides professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves corporations, government agencies, and small and medium-sized businesses in the financial services, consulting services, technology, manufacturing, media, telecommunications, government, insurance, non-profit, healthcare, life sciences, legal, retail, and hospitality sectors. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.

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