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SJM vs VITL

The J.M. Smucker Company and Vital Farms, Inc. Common Stock

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The J.M. Smucker Company

The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. The company operates through four segments: U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods, and Sweet Baked Snacks. It offers coffee, sweet baked goods, pet snacks, frozen handheld products, peanut butter, cat and dog food, fruit and specialty spreads, cookies, frozen sandwiches and snacks, hot beverages, portion control products, toppings and syrups, baking mixes and ingredients, and flour. The company provides its products under the Folgers, Café Bustelo, Dunkin', Jif, Smucker's, Smucker's Uncrustables, Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Hostess, 1850, Robin Hood, and Five Roses brands. The company sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, distributors, drug stores, military commissaries, mass merchandisers, supermarket chains, national mass retailers, convenience stores, vending channels, and foodservice distributors and operators. The J. M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.

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Vital Farms, Inc. Common Stock

Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. It produces products sourced from animals raised on family farms, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. The company provides its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas.

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